2014
30
$200,000
$49,500
$400,000
No
The Fit36 Franchise is redefining how America works out. Designed for today’s fast-paced world, Fit36 offers an innovative high-intensity interval training (HIIT) experience that delivers maximum results in minimal time. The brand’s unique 36-minute workouts combine functional strength training, cardio bursts, and endurance challenges — appealing to busy professionals, athletes, and fitness enthusiasts seeking efficient and effective results.
Fit36’s studio model provides a dynamic, community-driven environment where members push each other to achieve their best. Its combination of advanced equipment, cutting-edge technology, and elite coaching sets it apart from traditional gyms and fitness centers. With the growing demand for boutique fitness franchises across the U.S., Fit36 stands out as a proven concept backed by operational excellence and strong consumer loyalty.
The brand’s success lies in its ability to blend science-backed fitness programming with an engaging, results-oriented atmosphere. As the health and wellness industry continues to thrive in the post-pandemic era, Fit36 offers a lucrative, sustainable business opportunity for entrepreneurs passionate about fitness and community impact.
Why Invest in the Fit36 Franchise?
Investing in a Fit36 franchise means stepping into one of the most profitable segments of the U.S. fitness industry — boutique HIIT training. The brand’s scalable business model, low overhead costs, and strong recurring membership base make it ideal for entrepreneurs seeking consistent cash flow and long-term growth.
Key reasons to invest include:
Proven Business Model: Built around efficient class scheduling, membership retention, and a loyal customer base.
Exploding Market Demand: The boutique fitness market is valued at over $22 billion and continues to grow each year.
Community-Driven Culture: Fit36 builds loyal member communities that drive word-of-mouth growth.
Advanced Technology: Integration of performance tracking, app-based booking, and digital engagement enhances the member experience.
Supportive Franchise Network: Comprehensive support ensures smooth operations from day one.
Established: 2014
Founder: Developed by the fitness innovation team behind WellBiz Brands, known for building category-leading wellness concepts.
Headquarters: Denver, Colorado
Industry: Fitness, Health, and Wellness
Franchise Units: Over 30 locations across the United States
Fit36 was born out of the growing need for a fast, functional, and fun workout alternative to traditional gyms. The brand’s founders recognized the shift toward functional training and HIIT workouts and developed Fit36 to meet the needs of modern fitness consumers.
Since its inception, Fit36 has earned recognition for its results-based programming and personalized member experience. With backing from WellBiz Brands — a powerhouse in the fitness and wellness industry — Fit36 benefits from extensive franchising experience, operational infrastructure, and national marketing support.
Fit36 offers one of the most comprehensive franchise support systems in the fitness sector. From initial setup to long-term business growth, franchisees receive full guidance at every step.
Pre-Launch Support:
Site selection assistance and demographic analysis
Lease negotiation and studio design consulting
Equipment procurement and layout optimization
Pre-opening marketing and membership presales campaign
Training Program:
In-depth management and staff training at headquarters
Certified coach education and operational procedures
Technology and performance tracking system training
Ongoing Support:
Continuous marketing campaigns and brand promotions
Business performance reviews and operational guidance
Access to proprietary workout programming and updates
Member retention tools, referral systems, and loyalty programs
Marketing Support:
Fit36’s marketing team assists franchisees with digital marketing, local advertising, SEO, and social media campaigns to build a strong brand presence. The brand also provides customizable marketing templates and access to a centralized marketing fund for nationwide campaigns.
The ideal Fit36 franchisee is an entrepreneur with a passion for fitness, wellness, and community building. While previous experience in the fitness industry is helpful, it is not required — Fit36’s structured training and ongoing support allow even first-time business owners to succeed.
Preferred traits include:
Strong leadership and customer service skills
Interest in health, fitness, and active lifestyles
Ability to manage a motivated team of trainers and staff
Financial capability to invest and sustain initial operations
Desire to create a positive community impact
Fit36 franchisees often come from diverse backgrounds — from corporate professionals seeking lifestyle change to fitness enthusiasts turning their passion into business ownership.
Location Preference:
Ideal territories include major metropolitan and suburban areas with strong demographics of young professionals, fitness-conscious adults, and families seeking quick, results-based workouts.
| Expense Category | Low Investment Estimate (USD) | High Investment Estimate (USD) | Notes / Description |
|---|---|---|---|
| Initial Franchise Fee | $49,500 | $49,500 | Grants the right to operate under the Fit36 brand. |
| Leasehold Improvements & Build-Out | $75,000 | $150,000 | Construction, flooring, lighting, and branding setup. |
| Fitness Equipment & Fixtures | $60,000 | $100,000 | Specialized HIIT and strength training equipment. |
| Technology & Software Systems | $5,000 | $10,000 | POS systems, member tracking software, and app integration. |
| Pre-Opening Marketing & Advertising | $10,000 | $20,000 | Local promotions, presales campaigns, and digital marketing. |
| Initial Inventory & Supplies | $5,000 | $10,000 | Apparel, fitness accessories, cleaning, and office supplies. |
| Training & Travel Expenses | $3,000 | $7,000 | Travel and accommodation for management and staff training. |
| Grand Opening Marketing Campaign | $5,000 | $10,000 | Initial advertising push to attract early memberships. |
| Working Capital (3–6 months) | $20,000 | $50,000 | Covers early-stage payroll, rent, and operational costs. |
| Total Estimated Investment | $200,000 | $400,000 | Inclusive of all setup and pre-launch expenses. |
| Royalty Fee | 6% of Gross Sales | — | Ongoing fee for brand use, training, and operational support. |
| National Marketing Fund | 2% of Gross Sales | — | Contributes to regional and national advertising campaigns. |
| Average ROI | 18% – 25% Annually | — | Based on franchisee performance and territory potential. |
| Estimated Break-Even Period | 12 – 24 Months | — | Depending on location, operations, and market response. |
| Potential Revenue Streams | — | — | Memberships, personal training, branded merchandise, supplements, digital fitness programs. |
