1995
300
$25,000,000
$85,000
$8,500,000
No
Four Points by Sheraton, part of the globally renowned Marriott International portfolio, represents a blend of timeless style, modern comfort, and exceptional hospitality designed for today’s business and leisure travelers. The brand is celebrated for its approachable luxury, consistent guest experience, and strong performance in both urban and secondary markets across the United States and worldwide.
As one of Marriott’s most recognized select-service hotel brands, Four Points delivers a balance between upscale amenities and cost-efficient operations. Each property embodies local charm while maintaining global standards of excellence, offering guests stylish accommodations, inviting bars and restaurants, meeting facilities, and superior service. For investors, Four Points by Sheraton provides a lucrative opportunity backed by Marriott’s proven systems, loyal customer base, and world-class reservation and marketing network.
With over 300+ hotels globally and a growing footprint in the USA, Four Points continues to thrive in the mid-to-upscale hospitality segment—making it an ideal franchise opportunity for investors seeking long-term growth, strong returns, and an association with one of the most trusted names in hospitality.
Investing in a Four Points by Sheraton franchise means partnering with a global hospitality powerhouse. Marriott International’s proven model offers a combination of brand equity, operational excellence, and unmatched support infrastructure. The Four Points brand is strategically positioned for sustained success, appealing to both business and leisure travelers who seek quality accommodations at competitive rates.
Franchise owners benefit from:
Global Brand Recognition: Backed by Marriott’s extensive loyalty program (Marriott Bonvoy) and international reputation.
High Occupancy Potential: Four Points’ balance of value, comfort, and modern amenities drives strong repeat business.
Operational Efficiency: Streamlined operations model ensures maximized profitability and reduced overhead.
Robust Marketing Power: Leverage Marriott’s billion-dollar global marketing ecosystem and technology-driven reservation systems.
Diverse Market Adaptability: The flexible design model works for both city centers and secondary business destinations.
Four Points by Sheraton was founded in 1995 as a modern, business-friendly offshoot of the prestigious Sheraton Hotels & Resorts brand. The concept was developed to meet the growing demand for reliable, upscale accommodations that combined comfort, affordability, and efficient service for both business and leisure travelers.
Originally introduced by Sheraton (then part of Starwood Hotels & Resorts Worldwide), Four Points quickly became a global favorite among frequent travelers seeking consistent quality without excessive luxury pricing. The brand’s success led to rapid international expansion throughout the late 1990s and 2000s.
In 2016, following Marriott International’s acquisition of Starwood Hotels & Resorts, Four Points officially became part of Marriott’s extensive global portfolio—the largest hotel company in the world. This merger significantly expanded Four Points’ access to world-class systems, technology, marketing, and Marriott’s massive Marriott Bonvoy loyalty network with over 180 million members.
Today, Four Points by Sheraton boasts over 300 hotels across more than 40 countries, with a strong and growing presence in the United States, Canada, Europe, Asia, and the Middle East. Each property reflects the brand’s signature style—simple sophistication, comfortable design, and local character—while maintaining Marriott’s gold-standard guest experience.
As a select-service upscale hotel, Four Points targets the modern traveler who values authentic experiences, functional comfort, and warm hospitality. Its flexible development model—covering conversions, adaptive re-use, and new builds—makes it an attractive choice for investors and developers across diverse markets, including city centers, airport districts, and secondary business hubs.
Under the Marriott umbrella, Four Points benefits from:
Global distribution and marketing power through Marriott’s advanced reservation and sales systems.
Operational efficiency driven by decades of proven hospitality management expertise.
Continuous innovation in guest experience, digital booking, and brand design.
In short, Four Points by Sheraton’s journey from a single concept within Sheraton to a globally recognized hospitality franchise under Marriott International showcases its consistent evolution, strong brand equity, and enduring commitment to guest satisfaction and owner profitability.
Industry Category: Hospitality & Lodging (Upscale Select-Service Segment)
Parent Company: Marriott International, Inc.
Founded: 1995
Franchise Units (Worldwide): 300+ and growing
Headquarters: Bethesda, Maryland, USA
Four Points by Sheraton franchisees receive comprehensive pre-opening and ongoing support designed to ensure operational success and brand consistency.
Pre-Launch Support:
Site Selection & Development Assistance: Marriott’s real estate and design experts assist in evaluating sites and optimizing hotel layouts.
Design & Construction Guidance: Tailored architectural and interior design guidelines ensure brand alignment while allowing local adaptation.
Pre-Opening Marketing Campaigns: Guidance on local market activation, launch events, and digital marketing strategies.
Operational Training:
Marriott Franchise Training Programs: Comprehensive onboarding for franchise owners and key management staff covering front-office operations, revenue management, housekeeping, and guest services.
Technology Systems Training: Full access and training on Marriott’s proprietary management systems including reservations, revenue optimization, and CRM.
Staff Training Resources: On-site and online modules to maintain consistent service standards.
Ongoing Support:
Dedicated Franchise Business Consultant: Personalized business support for ongoing performance improvement.
Marketing & Sales Support: Inclusion in Marriott’s global advertising, loyalty programs, and digital platforms.
Operational Audits & Brand Updates: Regular reviews to maintain quality assurance and operational excellence.
This extensive network of support ensures that each franchisee benefits from the same operational excellence that defines the Marriott brand family.
Becoming a Four Points by Sheraton franchisee means joining one of the most respected names in the global hospitality industry—Marriott International. The ideal franchisee is an entrepreneur or investor who understands the value of long-term brand association, exceptional guest service, and operational excellence.
This franchise is best suited for individuals or groups who possess strong business acumen, financial stability, and a passion for the hotel industry. Whether you’re an existing hotel owner looking to convert your property under a powerful global brand, or a new investor seeking an established business model in the upscale select-service segment, Four Points offers an unmatched opportunity for growth and recognition.
Ideal Candidate Qualities:
Financial Strength: Ability to invest between $8.5 million to $25 million, including working capital, infrastructure, and operating costs.
Hospitality Experience (Preferred): Prior experience in hotel management, property development, or multi-unit operations is highly advantageous. However, Marriott’s robust support and training programs also make the brand accessible to qualified investors new to hospitality.
Commitment to Quality: A dedication to maintaining Marriott’s rigorous brand standards, guest satisfaction, and operational consistency.
Long-Term Vision: Willingness to build and manage a sustainable hospitality business that grows with the Marriott brand.
Leadership & Team Skills: Strong people management and communication skills to lead staff and maintain brand culture.
Community & Market Awareness: Understanding of local real estate dynamics, tourism trends, and corporate travel patterns to maximize occupancy and profitability.
Ideal Investor Categories:
Independent hotel owners seeking a brand conversion to boost occupancy and reputation.
Real estate developers or investment groups exploring diversification in hospitality assets.
Entrepreneurs with portfolios in hospitality, travel, or tourism looking to expand with a globally trusted partner.
Regional business leaders or family offices interested in multi-unit hotel ownership across high-demand U.S. markets.
Preferred Location Types:
Major cities and business hubs with high corporate travel activity.
Airport corridors and highway-accessible markets with steady transit demand.
Suburban and secondary markets with limited upscale hotel competition.
Tourist destinations and conference-friendly urban zones.
Key Advantage for Franchisees:
Four Points by Sheraton empowers franchisees with Marriott’s robust ecosystem—comprehensive training, powerful booking and loyalty systems, marketing strength, and continuous operational support. Franchise partners not only benefit from strong brand visibility but also enjoy consistent cash flow, high occupancy potential, and the trust associated with one of the world’s most reliable hotel brands.
In summary, the ideal Four Points franchisee is a strategic, service-oriented, and financially capable investor who values long-term partnerships and is eager to build a legacy in the thriving global hospitality market.
Investing in a Four Points by Sheraton franchise means securing a position in one of the world’s most established hospitality networks under the Marriott International brand. While the investment is significant, the returns, brand stability, and long-term growth potential make this one of the most sought-after opportunities in the upscale select-service hotel category.
Below is a detailed financial overview to help prospective franchisees understand the investment scope and revenue potential.
| Financial Component | Estimated Cost (USD) | Description |
|---|---|---|
| Initial Franchise Fee | $85,000 – $125,000 | Paid upfront to secure franchise rights and access to Marriott’s brand systems. |
| Total Initial Investment | $8.5 million – $25 million | Includes land acquisition, construction, furnishings, signage, permits, and pre-opening costs. |
| Minimum Liquid Capital Required | $2 million – $5 million | Recommended for operational flexibility during the first 12–24 months. |
| Net Worth Requirement | $10 million+ | Ensures franchisee’s financial capacity to sustain operations and future growth. |
| Royalty Fee | 5% of Gross Room Revenue | Ongoing fee to Marriott for use of the Four Points brand, systems, and services. |
| Marketing & Advertising Fee | 3% of Gross Room Revenue | Contributes to Marriott’s global marketing campaigns, loyalty programs, and online visibility. |
| Technology Fee | $1,500 – $3,000 per month | Covers reservation systems, PMS integrations, and digital support tools. |
| Working Capital (First 3 Months) | $500,000 – $1 million | For staffing, supplies, utilities, and operational expenses during ramp-up. |
| Construction & Design Costs | $100,000 – $200,000 per room | Depending on location, property size, and design specifications. |
| Training Costs | Included | Comprehensive management and staff training provided by Marriott International. |
| Renewal Fee (After Term) | 25% of current franchise fee | Applicable upon renewal of franchise agreement. |
Current Franchise Units: 300+ worldwide
U.S. Market Presence: Over 100 active properties with steady growth in secondary business markets
Expansion Model: New builds, conversions, and adaptive re-use projects
| Metric | Estimated Range / Timeline |
|---|---|
| Occupancy Rate (Average) | 65% – 80% (depending on market and seasonality) |
| Average Daily Rate (ADR) | $120 – $180 per room |
| Expected Annual ROI | 10% – 15% |
| Break-even Period | Typically 4 – 7 years |
| Franchise Term | 20 years (renewable) |
| Revenue Streams | Room bookings, corporate stays, events & meetings, F&B services, and loyalty program incentives |
Global Booking Network: Access to millions of Marriott Bonvoy members ensures high occupancy and repeat business.
Economies of Scale: Reduced procurement costs through Marriott’s preferred vendor programs.
Brand Leverage: Ability to command higher rates due to Marriott’s brand reputation and consistent quality assurance.
Operational Efficiency: Optimized staffing and cost models enhance profitability in both urban and suburban markets.
Note: These financial figures are estimated averages and can vary based on property size, local construction costs, and regional economic conditions. Prospective investors should conduct a full feasibility study and consult with Marriott’s franchise development team for precise projections.
