Description
Foxtail Coffee Co is one of America’s fastest-growing specialty coffeehouse brands, celebrated for its artisan coffee, rustic-modern ambiance, and community-driven values. Founded on the belief that coffee should be more than just a beverage—it should be an experience—Foxtail Coffee Co delivers a premium yet approachable café environment that attracts both casual coffee drinkers and true coffee enthusiasts.
From small-town communities to bustling metropolitan areas, Foxtail Coffee Co has become synonymous with authenticity, quality, and connection. Each café is designed with inviting interiors, reclaimed wood accents, and an urban-chic atmosphere that reflects the brand’s commitment to sustainability and craftsmanship.
As the U.S. coffee market continues to soar—now valued at over $80 billion annually—Foxtail Coffee Co positions itself as a franchise opportunity that blends passion, profitability, and purpose. Franchisees benefit from a brand with deep community roots, strong brand recognition, and a proven operational model that has fueled expansion throughout Florida and beyond.
Why Invest in This Franchise?
Owning a Foxtail Coffee Co franchise means joining a purpose-driven brand that values ethical sourcing, community engagement, and exceptional guest experiences. Here’s why this franchise stands out:
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Strong Brand Identity: With its emphasis on premium craft coffee, sustainable sourcing, and cozy-modern café design, Foxtail Coffee Co captures a loyal customer base that values quality over convenience.
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Rapid Market Growth: The specialty coffee segment continues to expand, and Foxtail’s model appeals to millennial and Gen Z demographics that seek locally inspired, socially conscious coffee experiences.
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Proven Operational Systems: A refined operating model ensures consistency across all locations, helping franchisees maximize profitability and maintain quality standards.
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Community-Focused Culture: Foxtail Coffee Co’s success is built on relationships—with farmers, customers, and franchise partners—making it more than a business; it’s a lifestyle.
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Multiple Revenue Channels: From dine-in cafés and drive-thrus to branded merchandise and bagged coffee sales, franchisees enjoy diverse income streams.
Background
Brand Name: Foxtail Coffee Co
Industry: Specialty Coffee & Café Franchise
Founded: 2016
Founders: Alex Tchekmeian and Iain Yeakle
Headquarters: Winter Park, Florida, USA
Current Franchise Units: 60+ (as of 2025)
Foxtail Coffee Co was founded in Winter Park, Florida, by Alex Tchekmeian and Iain Yeakle, two entrepreneurs driven by a shared passion for coffee, craftsmanship, and community. Their goal was to create a café that brought people together while celebrating ethically sourced, locally roasted coffee.
What began as a single neighborhood café has since evolved into one of the most recognized specialty coffee brands in the Southeast United States. The company’s name—“Foxtail”—symbolizes growth, sustainability, and the natural connection between coffee farmers and coffee drinkers.
Foxtail Coffee Co roasts all its beans in-house at its Winter Park Roasting Facility, ensuring freshness and consistency across every cup served. Its success is built on a commitment to fair trade sourcing, eco-friendly practices, and artisan roasting methods.
Over the years, Foxtail Coffee Co has expanded through both company-owned and franchised locations, with cafés designed to reflect each community’s unique character while maintaining the brand’s warm, rustic-modern design.
With its rapidly growing footprint, Foxtail Coffee Co has become a go-to destination for coffee lovers who seek quality, comfort, and authenticity. The brand operates within the food & beverage industry, specifically in the specialty coffeehouse and café segment, a market valued at billions in annual sales and showing steady growth across North America.
Today, Foxtail Coffee Co continues to grow strategically across the USA, inviting franchise partners who share its mission—to make every cup of coffee a moment of connection and every store a hub for community and culture.
Support Training
Foxtail Coffee Co is deeply committed to the success of every franchise partner. The brand’s support system is designed to ensure that franchisees receive comprehensive guidance before, during, and after launch. From site selection to daily operations, Foxtail provides a structured roadmap that helps entrepreneurs confidently build and manage their café business.
Here’s a detailed look at the support and training provided to Foxtail Coffee Co franchisees:
1. Pre-Launch Support
Before your café doors open, Foxtail Coffee Co offers extensive pre-opening assistance to set you up for success:
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Site Selection & Lease Negotiation: The real estate team helps identify high-traffic, demographically suitable locations that align with the brand’s market strategy.
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Design & Build-Out Guidance: Franchisees receive architectural layouts, design specifications, and vendor recommendations to maintain the brand’s signature rustic-modern coffeehouse ambiance.
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Permits, Equipment & Vendor Setup: The operations team assists with licensing, sourcing of coffee equipment, furniture, and technology systems.
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Grand Opening Planning: Tailored launch strategies to generate excitement in the community through local press, social media, and promotional events.
2. Comprehensive Training Program
Foxtail Coffee Co provides hands-on training at its Winter Park headquarters and roasting facility, as well as on-site training before opening. This ensures franchisees and their teams fully understand the brand’s philosophy, operations, and product standards.
Franchisees also receive a detailed operations manual outlining standard procedures and best practices.
3. Marketing & Brand Support
The Foxtail marketing department provides a full suite of marketing tools and resources to help new franchises make an impact from day one.
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National & Local Marketing Campaigns: Guidance on social media strategy, influencer collaborations, and seasonal campaigns.
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Digital Marketing Support: Search engine optimization (SEO), paid ads, and local listing management.
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Brand Assets & Creative Materials: Professionally designed marketing templates, in-store signage, and product photography.
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Loyalty Program Integration: Assistance with implementing Foxtail’s digital rewards and customer engagement systems.
4. Operational Support
Foxtail’s franchise operations team offers ongoing support throughout the life of your business.
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Dedicated Franchise Manager: Each franchisee is assigned a corporate representative to ensure smooth communication and continuous performance improvement.
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Regular Field Visits: Operational audits and best-practice reviews to help maintain brand consistency.
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Menu Innovation: Continuous updates to product offerings and seasonal beverages to keep customers engaged.
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Supply Chain & Vendor Relations: Access to Foxtail’s approved vendor network, ensuring high-quality ingredients and reliable logistics.
5. Ongoing Education & Community Connection
Foxtail believes in continuous learning and collaboration:
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Refresher Courses: Annual training sessions for managers and baristas to refine operational excellence.
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Franchisee Conferences: Networking events where franchise owners share insights, learn new business trends, and collaborate on growth initiatives.
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Performance Analytics Support: Regular business reviews to optimize cost structures, improve margins, and enhance customer experience.
Ideal Candidate
Foxtail Coffee Co is looking for passionate, community-driven entrepreneurs who share its love for quality coffee, hospitality, and meaningful human connection. The ideal franchisee is not just an investor—they are a brand ambassador who understands the emotional and cultural value of a neighborhood coffeehouse.
Here’s what makes the perfect Foxtail Coffee Co franchise partner:
1. Passion for Coffee and Community
Successful franchisees are those who truly believe in the craft of coffee and the power of community spaces. Foxtail Coffee Co franchise owners often enjoy engaging with customers, supporting local events, and building lasting relationships. A love for hospitality, quality, and culture is at the heart of what makes this brand thrive.
2. Entrepreneurial Spirit & Leadership Skills
Foxtail Coffee Co seeks individuals with strong business acumen and leadership capabilities. While direct restaurant or coffeehouse experience is a plus, it is not mandatory. The ideal franchisee should have:
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Experience in business operations, retail, or customer service.
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The ability to recruit, train, and manage a high-performing team.
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A hands-on approach, especially during the café’s early growth phase.
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A long-term mindset focused on sustainability and brand integrity.
3. Financial Readiness
Owning a Foxtail Coffee Co franchise requires both financial commitment and strategic planning. The ideal candidate should have the resources to comfortably meet the investment range and maintain sufficient working capital during the startup phase.
Suggested Financial Capacity:
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Minimum Liquid Capital: $150,000 – $250,000
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Minimum Net Worth: $500,000+
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Ability to invest $300,000 – $750,000 in total project cost
Franchisees who can manage financial performance efficiently and reinvest in marketing and team growth are best positioned for long-term success.
4. Commitment to Brand Standards
Foxtail Coffee Co prides itself on consistent quality across every store. The ideal franchisee must be willing to follow the brand’s operational guidelines, menu standards, and customer experience principles. Attention to detail, cleanliness, and presentation are vital components of Foxtail’s brand promise.
5. Ideal Markets & Location Preferences
Foxtail Coffee Co franchises perform best in areas with steady foot traffic, strong daytime populations, and vibrant local communities. The brand’s café design adapts well to:
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Urban Centers: Downtown districts and business hubs
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College Towns: Areas with high student populations
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Suburban Neighborhoods: Family-friendly communities and shopping districts
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Drive-Thru & Hybrid Models: Perfect for commuter-heavy locations
Franchise territories are carefully evaluated to ensure balanced growth and market opportunity for every owner.
6. Personal Attributes of a Successful Franchisee
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Customer-focused and people-oriented personality
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Dedication to maintaining brand culture and service excellence
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Strong organizational and multitasking skills
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Desire to grow with a rapidly expanding franchise network
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Willingness to engage in local marketing and community initiatives
In summary, the ideal Foxtail Coffee Co franchisee is an ambitious, values-driven entrepreneur who wants to create a space where great coffee meets great conversation. Whether you’re an experienced restaurateur or a passionate newcomer to the coffee business, Foxtail provides the structure, brand power, and support to help you grow a profitable and meaningful venture in your community.
Financial Detail
Below is a detailed breakdown of the estimated financial requirements and potential returns for owning a Foxtail Coffee Co franchise in the United States. Actual costs may vary depending on location, store size, and specific market conditions.
| Category | Estimated Cost (USD) | Description |
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| Initial Franchise Fee | $35,000 – $45,000 |
One-time fee granting the right to operate under the Foxtail Coffee Co brand and receive full training, support, and access to proprietary systems.
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| Total Estimated Investment | $300,000 – $750,000 | Includes build-out, equipment, inventory, training, and pre-opening expenses depending on store size and format (café, drive-thru, or hybrid model). |
| Minimum Liquid Capital Required | $150,000 – $250,000 |
Recommended amount of accessible cash to support operations during ramp-up.
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| Minimum Net Worth | $500,000+ | Financial strength required to qualify as a franchise partner. |
| Build-Out & Equipment Costs | $200,000 – $500,000 |
Covers construction, furniture, fixtures, coffee equipment, and décor aligned with Foxtail’s design standards.
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| Training & Initial Supplies | $10,000 – $25,000 | Includes training programs, opening inventory, uniforms, and POS setup. |
| Working Capital (First 3 Months) | $50,000 – $100,000 |
Funds for operating expenses until the business reaches steady cash flow.
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| Royalty Fee | 6% of Gross Sales | Ongoing royalty for continued use of the brand name, corporate support, and system development. |
| Marketing/Advertising Fee | 2% of Gross Sales |
Contributes to national and regional marketing campaigns and digital promotions.
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| Leasehold Improvements | $75,000 – $200,000 | For renovation and interior design tailored to the Foxtail Coffee aesthetic. |
| Expected ROI (Return on Investment) | 2 – 3 Years |
Based on average revenue performance and operating margins of established locations.
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| Average Break-Even Point | 12 – 18 Months | Time frame typically required to achieve consistent profitability. |
| Potential Revenue Streams | Varies by Location |
In-store coffee & food sales, drive-thru service, catering, wholesale coffee, merchandise, and online retail sales.
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Key Financial Insights
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High Demand Category: Specialty coffee continues to show year-over-year growth, offering solid return potential for franchisees.
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Flexible Formats: Investment varies depending on whether the location is a café, drive-thru, or mixed-use concept.
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Strong Unit Economics: With strong brand loyalty and diversified revenue sources, Foxtail Coffee Co stores are designed for sustainable profitability.
