Established
2004
Franchise Units
00
Minimum Investment
₹ 50,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 1,00,00,000
Home Based
No
Description
The Indian retail sector is experiencing a monumental shift. As urban centers transition into fast-paced hubs, the traditional 9-to-5 retail model no longer satisfies the consumer's lifestyle. Enter 24 Seven, India's premier organized, round-the-clock convenience store chain. Designed to cater to late-night workers, students, night owls, and early risers alike, 24 Seven has fundamentally redefined the modern shopping experience. It operates on a simple yet powerful premise: providing uninterrupted access to groceries, daily essentials, personal care items, premium cosmetics, and a wide array of high-quality, ready-to-eat local and international cuisines.
What truly sets 24 Seven apart in a crowded retail market is its unique hybrid positioning. It is not merely a grocery store; it is a one-stop destination combining a premium convenience store with a quick-service food counter. Supported by a state-of-the-art central kitchen infrastructure, the brand serves fresh, hygienic food at all hours, capturing an incredibly lucrative slice of India’s booming food-on-the-go sector. By introducing structured, 24/7 organized retail to an economy growing increasingly nocturnal, 24 Seven has positioned itself as an invaluable asset to urban residential neighborhoods, fuel stations, and high-footfall transit hubs across the country.
Background
Established Year: Founded in 2004, with its very first flagship store launching in Lajpat Nagar, New Delhi, in 2005.
Founders: Conceived and launched by visionary entrepreneur Samir Modi.
Brand Journey & Corporate History: Originally incubated under the umbrella of Godfrey Phillips India Limited (GPI) and the KK Modi Group, 24 Seven pioneered organized 24/7 retail across North India. For two decades, it built a robust ecosystem comprising over 140 operational stores and kiosks, generating major brand equity in regions like Delhi-NCR, Punjab, and Telangana. To supercharge its retail reach and omnichannel footprint, the brand transitioned into a strategic integration phase with the rapidly expanding retail startup ecosystem (The New Shop), allowing it to retain its iconic 24/7 identity while expanding into newer tier-1 and tier-2 markets.
Industry Category: Organized Retail / Convenience Store & Quick-Service Food Retail.
Market Presence: Extremely dense presence in Delhi-NCR, Chandigarh, and Hyderabad, with ongoing pan-India franchise expansion strategies.
Support Training
Operating a store 24 hours a day requires precision, robust backend support, and strict quality control. The franchise network provides comprehensive support across every business vertical:
Pre-Launch & Site Selection Support: Real estate is everything. The brand provides data-driven location analytics, identifying high-potential catchments, corporate corridors, and residential dead-zones. It also provides exact architectural templates, interior layout designs, and equipment sourcing guidelines.
Operational Training: Franchise owners and their hired staff undergo comprehensive training covering inventory management, Point-of-Sale (POS) systems, customer service etiquette, and strict cold-chain management for fresh foods.
Supply Chain & Central Kitchen Access: One of the greatest perks is the seamless backend infrastructure. Fresh foods, premium private labels, and global FMCG products are delivered directly via optimized distributor networks and state-of-the-art central kitchens, removing vendor management stress.
Marketing & Launch Activation: Prior to the grand opening, the brand deploys localized digital marketing campaigns, outdoor hyper-local advertising, and promotional launch offers to drive immediate footfall. Ongoing seasonal marketing and app-based loyalty discounts are managed centrally.
Compliance & Ongoing Support: Running a 24/7 establishment requires specific legal, nighttime, and labor compliances. The brand provides continuous administrative advice and regular operational audits to ensure the store runs smoothly, safely, and profitably.
Ideal Candidate
The ideal partner for a 24 Seven franchise is an investor who understands the pulse of modern retail and values premium brand equity.
Financial Capability: Candidates must possess solid net worth and the liquid capital required to fund store setup, initial inventory, and working capital requirements smoothly.
Business Background: Prior experience in retail operations, FMCG distribution, hospitality, or food-service management is highly valued, though not strictly mandatory if opting for a fully company-managed model.
Property Ownership: Preference is highly given to individuals who own or hold long-term lease rights to premium commercial properties (700 to 1,500 sq. ft. of carpet area) with excellent visibility and clear ground-floor frontage.
Mindset & Passion: An entrepreneurial mindset, a commitment to maintaining premium brand standards, and a passion for customer convenience and service excellence.
Financial Detail
| Financial Component | Estimated Details (India Market) |
| Minimum Initial Investment | ₹50,00,000 |
| Total Estimated Investment | ₹50,00,000 to ₹1,00,00,000 (Varies based on store size & city tier) |
| Franchise / Brand Fee | ₹4,00,000 to ₹10,00,000 |
| Infrastructure & Setup Cost | Includes premium interiors, air conditioning, signage, and billing setups. |
| Refrigeration & POS Systems | Specialized chillers, freezers for ready-to-eat meals, CCTV, and integrated POS. |
| Initial Inventory Budget | Initial filling of global FMCG items, groceries, cosmetics, and private labels. |
| Working Capital | Allocated to manage early-stage store rentals, utilities, and daily cash flow. |
| Royalty / Commission Fees | Typically structured around 10% or via net sales share depending on FOCO/FOFO formats. |
| Expected ROI (Return on Investment) | 30% to 36% per annum |
| Estimated Break-Even Time | 3 to 3.5 Years |