3 Brasseurs Franchise Cost, Fees, Opportunities

CAN
3 Brasseurs Franchise Cost, Fees, Opportunities 3 Brasseurs Franchise Cost, Fees, Opportunities 3 Brasseurs Franchise Cost, Fees, Opportunities 3 Brasseurs Franchise Cost, Fees, Opportunities
3 Brasseurs Franchise Cost, Fees, Opportunities
3 Brasseurs Franchise Cost, Fees, Opportunities 3 Brasseurs Franchise Cost, Fees, Opportunities 3 Brasseurs Franchise Cost, Fees, Opportunities 3 Brasseurs Franchise Cost, Fees, Opportunities

Established

1986

Franchise Units

3

dollar

Minimum Investment

$2,200,000

dollar

Franchise Fee

$60,000

dollar

Total Investment Range

$3,500,000

Home Based

No

Description

The Art of the Microbrewery Meets Canadian Hospitality

In a market saturated with generic sports bars and standard casual dining, 3 Brasseurs (known as Les 3 Brasseurs in Quebec) stands out as a sensory powerhouse. The concept is refreshingly simple yet deeply sophisticated: we don’t just serve beer; we craft it mere steps from your table.

Founded on the centuries-old brewing traditions of Northern France, 3 Brasseurs has successfully translated that European "joie de vivre" for the Canadian palate. Every location is a functioning microbrewery, offering an immersive experience where the aroma of malt and hops greets guests the moment they walk through the door. This isn't just a restaurant; it’s a destination for craft beer aficionados and foodies alike.

From our signature Flammekueches (traditional flatbreads) to hearty burgers and poutines, the menu is engineered to pair perfectly with our on-site brews. For a franchisee, this means tapping into two lucrative industries simultaneously: the booming craft beer movement and the resilient upscale casual dining sector. With a brand identity that balances neighborhood warmth with a high-energy "brewpub" atmosphere, 3 Brasseurs holds a unique market position that appeals to corporate lunch crowds, weekend families, and late-night socialites.


Background

  • Established Year: 1986 (Lille, France); Expanded to Canada in 2002.

  • Founders: The Scherpereel family.

  • Franchise Units: 3

  • Brand Journey: The concept began with three brothers (hence the name) who wanted to revive the tradition of the neighborhood brewer. After conquering the French market, they brought their unique "neighborhood microbrewery" model to Canada, opening the first North American location on Saint-Denis Street in Montreal.

  • Industry Category: Microbrewery / Casual Dining Restaurant.

  • Ownership: Part of the Agapes Restauration group, providing world-class corporate backing and supply chain stability.


  • Support Training

    3 Brasseurs offers a "Master Brewer" level of support to ensure your vats are full and your tables are packed:

    • The Brewing Academy: You don't need to be a chemist to succeed. We provide intensive training on our proprietary brewing systems, recipes, and quality control.

    • Pre-Launch Support: From site selection and architectural design to navigating complex provincial liquor and brewing licenses, our team is in the trenches with you.

    • Operational Excellence: Comprehensive training for front-of-house and back-of-house staff, focusing on the "Beer Experience" and kitchen efficiency.

    • Marketing & Branding: Access to national marketing campaigns, social media toolkits, and local store marketing (LSM) strategies to drive foot traffic.

    • Ongoing Innovation: Our corporate R&D team constantly develops seasonal brews and limited-time menu offerings to keep the customer experience fresh and exciting.


    Financial Detail

    Financial CategoryInvestment Details (Estimated)
    Total Investment Required$2,200,000 – $3,500,000+
    Minimum Personal Contribution$600,000 – $700,000 (Unencumbered cash)
    Franchise Entry Fee$60,000
    Royalty Fee5% – 6% of gross sales (Paid monthly)
    Marketing / Brand Fund2% of gross sales
    Infrastructure & Build-outIncludes custom brewing vats, kitchen equipment, and interior design tailored to the "brewpub" aesthetic.
    Training Program8 weeks of intensive brewing and management training (included).
    Working CapitalRecommended $150,000 – $250,000 for initial months.
    Expected Break-EvenTypically 24 – 36 months depending on volume.
    Revenue StreamsOn-site dining, craft beer sales, take-out/delivery, and retail merchandise.



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