Established
2003
Franchise Units
00
Minimum Investment
$124,900
Franchise Fee
$29,000
Total Investment Range
$327,700
Home Based
No
Description
When disaster strikes a property, homeowners and businesses don’t just need a contractor with a toolkit; they need a lifeline. 911 Restoration has built an international reputation by completely redefining the property damage recovery sector. Known as the "Fresh Start Company," this franchise has successfully shifted the industry narrative from cold, clinical demolition to empathetic, high-quality, comprehensive restoration. Specializing in water damage mitigation, fire and smoke restoration, mold remediation, sewage cleanup, and disaster recovery, 911 Restoration operates on a uniquely human-centric business model.
In Canada, where extreme seasonal weather shifts—ranging from harsh winter pipe bursts to heavy spring flooding and summer wildfires—create a constant demand for property emergency services, 911 Restoration holds a commanding market position. Unlike traditional construction models that rely heavily on fluctuating economic environments, property restoration is fundamentally recession-resistant. The bills are almost always paid directly by insurance companies rather than out-of-pocket by the consumer, ensuring stable, consistent cash flow. By combining cutting-edge technology with a deeply compassionate approach, 911 Restoration has positioned its Canadian franchise partners to capture significant shares of a multi-billion-dollar local market, delivering peace of mind to communities when they need it most.
Background
Established Year: Founded in 2003 by entrepreneurs Idan Shpizear and Peleg Lindenberg in Los Angeles, California, with a vision to bring a more empathetic, human touch to a corporate industry.
Franchising Since: 2007.
Franchise Active Units: Over 340 active units across North America. Canada: In Development
Brand Journey & Expansion: What started as a local California cleaning and emergency service grew rapidly due to its innovative operational tech and strong emotional branding. Recognizing the immense need for structured emergency restoration north of the border, the brand officially initiated its targeted Canadian expansion in 2020.
Ownership & Leadership: Led by a highly sophisticated corporate executive team, including CEO Miri Offir
Industry Category: Home Services / Disaster Recovery & Property Restoration.
Support Training
Pre-Launch Support
Before you open your doors, the corporate team assists with market-specific territory analysis, optimal vehicle wrapped-fleet selection, initial equipment purchasing pipelines, and compliance setup for Canadian environmental and business regulations.
Training Academy (911 Restoration University)
New franchisees go through a comprehensive, multi-phase hybrid training system:
Virtual Phase: Master the core fundamentals of business management, software navigation, and estimating.
In-Person Technical Training: Hands-on training at headquarters and certified corporate facilities, covering IICRC-aligned mitigation procedures for water, fire, mold, and biohazard structures.
Operational Support
Franchisees are assigned a dedicated operational business coach who provides continuous, strategic guidance. Corporate also provides direct assistance with insurance estimating and navigating complex billing platforms (such as Xactimate), ensuring you maximize your claim payouts from insurance adjusters.
Marketing & Technology Support
You gain full access to an in-house digital marketing powerhouse that runs localized SEO, pay-per-click (PPC) campaigns, and national brand awareness initiatives. Operationally, you leverage their custom-built, proprietary CRM and project management software ecosystem, keeping your technicians, dispatchers, and accounting integrated seamlessly.
Financial Detail
| Financial Metric / Capital Requirement | Cost Estimate & Details (CAD) |
| Minimum Liquid Capital Required | $50,000 |
| Minimum Net Worth Required | $150,000 |
| Initial Franchise Fee | $29,000 to $49,000 (Based on territory size; micro-market vs. standard) |
| Business Launch Fee | $10,000 |
| Equipment, Furnishings & Fixtures | $35,000 to $60,000 (Can be reduced if converting an existing trade business) |
| Service Vehicle (Outfitting & Lease) | $1,500 to $60,000 |
| Technology Setup & Initial Software | $300 setup; $495/month ongoing tech fee |
| Local Marketing & Advertising Budget | Around $3,500 per month (To establish immediate territory presence) |
| Working Capital (Additional Funds) | $35,000 to $100,000 (Recommended cash reserves for the first 3 to 6 months) |
| Estimated Total Initial Investment | $124,900 to $327,700 (Varies by market scale and vehicle acquisition choices) |