Established
2011
Franchise Units
10
Minimum Investment
₹ 30,00,000
Franchise Fee
₹ 15,00,000
Total Investment Range
₹ 50,00,000
Home Based
No
Description
Aliens Tattoo has redefined body art in India, transforming what was once a niche subculture into a highly professional, lucrative lifestyle industry. Founded on the principles of hyper-realism, strict medical-grade hygiene, and artistic originality, Aliens Tattoo stands as India’s premier luxury tattoo studio chain.
Historically, body art in India was fragmented across unorganized local parlors with inconsistent safety standards and unpredictable quality. Aliens Tattoo disrupted this paradigm by institutionalizing the entire experience. They introduced state-of-the-art sterile environments, ethically sourced medical-grade pigments, and trained artists through their sister venture, Aliens Tattoo Art School.
From an investor's perspective, Aliens Tattoo offers a unique, high-margin asset class within the broader wellness and lifestyle sector. By combining luxury studio aesthetics with standardized operational workflows, the brand turns emotional expression into a predictable, scalable commercial model. As India's youth demographic increasingly embraces body art as self-expression, owning an Aliens Tattoo franchise grants immediate authority, built-in brand equity, and access to a rapidly growing customer base.
Background
Established Year: 2011
Franchise Commencement: 2014
Founders: Sunny Bhanushali (Celebrity Tattoo Artist & CEO)
Company Ownership: Aliens Art Pvt. Ltd.
Current Active Units: 10+ operational studios across major Tier-1 and Tier-2 hubs (including Mumbai, Delhi, Bengaluru, Ahmedabad, and Chandigarh).
Headquarters: Mumbai, Maharashtra, India
Industry Category: Lifestyle, Wellness & Personal Care / Tattoo & Body Art
Brand Journey & Market Presence:
Starting as a single boutique studio in Mumbai, founder Sunny Bhanushali built Aliens Tattoo on the vision of making tattooing a mainstream, respected creative career. Over the decade, the brand grew from an independent studio into an ecosystem encompassing retail studios, an internationally recognized academy, and product design. Today, Aliens Tattoo is widely regarded as the market leader in India's organized body art sector.
Support Training
Pre-Launch Support: Comprehensive site evaluation, foot-fall feasibility studies, interior layout optimization, and complete studio setup assistance.
Talent Acquisition & Academic Backing: Direct pipeline of vetted tattoo artists and piercers trained at Aliens Tattoo Art School, eliminating the operational headache of local hiring.
Operational Guidance: Standard Operating Procedures (SOPs) covering client consultations, sanitation certifications, inventory management, and CRM software integration.
Marketing & PR Support: Centralized performance marketing campaigns, social media management, local SEO optimization, and celebrity branding assets.
Ongoing Mentorship: Regular quality audits, continuing art education for resident artists, and direct operational support from headquarters.
Ideal Candidate
Entrepreneurs & Investors: Individuals looking for a high-yield business within the experiential lifestyle sector without needing a background in art themselves.
Passion for Youth Culture & Art: Investors who appreciate aesthetics, customer experience, and the rapidly growing youth demographic.
Financial Capability: Investors with the liquid capital to commit to unit setup and buffer working capital requirements.
Location Preference: High-footfall high streets, premium commercial hubs, or upscale shopping malls in Tier-1, Tier-2, or major tourist destinations (e.g., Goa, Pune, Jaipur, Hyderabad).
Financial Detail
| Financial Metric | Details / Estimated Cost |
| Total Investment Required | ₹30 Lakhs – ₹50 Lakhs |
| Minimum Investment Required | ₹30 Lakhs |
| Franchise / Brand Fee | ₹15 Lakhs |
| Space Required | 300 – 1,000 sq. ft. |
| Infrastructure / Fit-Out Cost | ₹12 Lakhs – ₹20 Lakhs (Studio interiors, lighting, workstations, client lounges) |
| Equipment & Initial Inventory | ₹3 Lakhs – ₹6 Lakhs (Autoclaves, tattoo chairs, stencil printers, medical supplies) |
| Initial Marketing Budget | ₹1.5 Lakhs – ₹3 Lakhs |
| Working Capital | ₹3 Lakhs – ₹5 Lakhs |
| Royalty / Commission Fee | 10% of monthly revenue |
| Expected ROI | Up to 35% – 45% annually |
| Estimated Break-Even Period | 12 – 24 months |
| Potential Revenue Streams | Custom Permanent Tattoos, Piercings, Tattoo Removal/Cover-ups, Aftercare Product Sales, and Temporary/Event Inking |