Established
2015
Franchise Units
75
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 7,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) segment is experiencing unprecedented growth, and right at the center of this fast-food revolution is Apunka Chicken Adda (popularly known as Yappy’s Chicken Adda). Designed to cater to the bold, spice-loving Indian palate, this homegrown brand bridges the gap between Western-style crispy fried chicken and authentic, rich Indian culinary traditions.
Apunka Chicken Adda is best described as an adaptable neighborhood hub. It morphs effortlessly to fit the customer's mood—serving as a lively hangout spot for college students during the afternoon, a quick takeaway counter for busy professionals in the evening, and a cozy casual dining restaurant for families at night. By maintaining a balance between gourmet-level quality and pocket-friendly street prices, the brand has carved out a unique space in a market traditionally dominated by expensive international fast-food giants. For entrepreneurs looking to step into the highly lucrative food and beverage sector, investing in an Apunka Chicken Adda franchise offers a clear, structured path to business ownership backed by an established and loved consumer brand.
Background
Established Year: 2015
Franchise Active Units: 75+ active outlets across India
Parent Company & Ownership: Managed under Yappy Tasty Food Hub Pvt. Ltd.
Origin & Headquarters: Indore, Madhya Pradesh, India
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Fast Food Café
The Brand Journey
Launched in 2015 in Indore, Apunka Chicken Adda was created with a clear mission: to democratize premium-quality chicken dishes for the Indian masses. Recognizing that multinational chicken chains often missed the mark on regional Indian flavor profiles and pricing structures, the founders formulated a distinct spice-blend and marination process that quickly won over local foodies. Driven by overwhelming demand, the brand initiated its franchising model in 2016. Today, it has grown from a single Madhya Pradesh outlet into a rapidly expanding pan-India network, trusted by millions of consumers for its hygiene, flavor, and vibrant store environments.
Support Training
Apunka Chicken Adda provides end-to-end operational assistance to ensure that even first-time business owners can run their outlets smoothly.
Pre-Launch Support: The brand's location survey team assists you in selecting the ideal site, prioritizing high-footfall spots like market streets, major transit hubs, or locations near educational institutions. Complete architectural floor layouts and interior design guidelines are provided to optimize space.
Academic & Kitchen Training: Intensive training programs are conducted directly at your franchise site. Your staff will be trained in standardized cooking methodologies, ingredient measurements, food safety protocols, and waste management practices.
Operational & IT Infrastructure: The brand provides integrated POS billing and inventory management software. This allows you to track daily sales, manage raw material stock levels, and monitor profits effortlessly.
Marketing & Promotional Support: To drive initial footfall, the corporate team provides comprehensive marketing kits, including digital banners, brochures, localized launch strategies, and continuous national brand-awareness campaigns.
Ongoing R&D: The brand’s food technologists continually experiment with new global and local food trends, rolling out seasonal menu additions to keep your customer base engaged.
Ideal Candidate
Apunka Chicken Adda is looking for driven, collaborative partners to fuel its next phase of nationwide expansion.
Entrepreneurial Mindset & Passion: Prior experience in the food industry is not mandatory, but a deep passion for customer hospitality and a drive to manage a daily retail business are essential.
Financial Capability: Prospective investors must have clear, unencumbered capital ready to cover the setup infrastructure, initial franchise fees, and minor working capital requirements.
Staff Management Skills: The ability to lead, motivate, and manage a small team of 2 to 4 kitchen and counter staff members is crucial for maintaining service efficiency.
Location Preferences: Franchisees should ideally possess or lease a commercial space measuring between 150 to 500 sq. ft. (depending on the chosen model) situated in high-visibility zones like commercial high streets, shopping malls, or densely populated residential areas.
Financial Detail
| Investment Component | Takeaway / Kiosk Model | Dine-In Café Model |
| Minimum Floor Area Needed | 150 – 250 Sq. Ft. | 300 – 500+ Sq. Ft. |
| Franchise Fee | ₹2,00,000 | ₹3,00,000 |
| Kitchen Equipment Setup Cost | ₹1,50,000 – ₹2,50,000 | ₹2,00,000 – ₹2,50,000 |
| Interior / Infrastructure Cost | ₹1,00,000 (At Actuals) | ₹2,50,000 (Variable by size) |
| Initial Raw Material Stock | ₹1,25,000 – ₹1,50,000 | ₹1,50,000 |
| Hardware, Software & Marketing | ₹75,000 | ₹75,000 |
| Total Minimum Investment Required | ₹5,00,000 – ₹7,00,000 | ₹8,00,000 – ₹10,00,000 |