Established
1992
Franchise Units
10
Minimum Investment
₹ 12,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 25,00,000
Home Based
No
Description
India’s wellness and home fragrance industry is experiencing a massive shift. Urban households, hospitality businesses, and corporate spaces are moving away from traditional air fresheners toward premium, therapeutic aroma solutions. Aroma Store sits right at the center of this boom, offering high-grade essential oils, reed diffusers, electric aroma diffusers, handcrafted scented candles, and luxury personal care products.
Founded with a vision to make everyday spaces smell and feel calming, Aroma Store has established itself as a go-to brand for modern lifestyle fragrances. The concept combines modern retail aesthetics with high-margin, consumable products that bring customers back again and again. Whether located in high-footfall shopping malls, busy high-street markets, or operating as sleek kiosk setups, Aroma Store delivers an immersive sensory experience.
By securing an Aroma Store franchise, you aren't just opening a retail outlet—you are stepping into a rapidly growing lifestyle category with strong unit economics, low inventory decay, high gross margins, and a diverse customer base ranging from individual shoppers to corporate buyers.
Background
Established Year: Founded in 1992 by Er. Hare Krushna Panda, starting as a supplier of aromatherapy, essential oils, and organic products.
Commercial Operations & Franchising Launch: Commenced formal commercial retail operations in 2007 and officially rolled out its national franchise model between 2012–2014.
Founders & Parent Company: Founded by Er. Hare Krushna Panda. The franchise system is managed as a unit of Narnia Health Care.
Headquarters & Ownership: Operated as a partnership organization with dual headquarters in Hyderabad and Bhubaneswar, India.
Franchise Active Units: Operating 10 to 20 total active units nationwide, including 2 company-owned flagship outlets (Bhubaneswar and Hyderabad) and 7 to 10+ franchisee-run units across major cities like Kolkata, Goa, Kochi, and Indore.
Industry Category: Retail / Lifestyle, Wellness, Aromatherapy & Home Décor.
Brand Journey & Market Presence:
Origins: Originally operated as an institutional and B2B supplier for nearly a decade, supplying premium essential oils, massage oils, and spa supplies to hotels, spas, and corporate clients.
Retail Expansion: Evolved into a direct-to-consumer lifestyle store chain situated primarily in high-traffic shopping malls, hypermarkets, and commercial centers.
Product Portfolio: Today, Aroma Store offers a broad assortment of aromatherapy oils, organic wellness goods, personal care products, incense, reed diffusers, humidifiers, and aesthetic handcrafted home décor accessories under a single roof.
Support Training
When you join the Aroma Store network, you receive end-to-end operational and business guidance to ensure a smooth launch and sustainable profitability:
Pre-Launch Support
Site Selection & Feasibility: Expert assistance in analyzing local footfalls, demographic profiles, and rent-to-revenue ratios to lock in the ideal location (malls or high streets).
Store Design & Architecture: Complete 3D layout designs, visual merchandising guidelines, and standardized fixture procurement to maintain brand uniformity.
Initial Inventory Planning: Data-driven stocking strategies tailored to local market preferences and seasonal trends.
Operational & Staff Training
Retail & Sales Training: Comprehensive training for store personnel covering product knowledge, olfactory notes, customer engagement techniques, and upselling strategies.
POS & Inventory Management: Training on proprietary point-of-sale software for real-time inventory tracking, billing, and reordering.
Marketing & Growth Support
Launch Campaign: Grand opening marketing kits, localized digital ad campaigns, and influencer collaborations.
Year-Round Campaigns: Ready-to-use marketing assets for major Indian festive seasons (Diwali, Rakhi, Christmas, New Year) and corporate gifting pushes.
B2B Sales Assistance: Strategy playbooks and collateral for pitching corporate gifting and institutional supplies to nearby businesses.
Ideal Candidate
Aroma Store is looking for ambitious partners who are eager to own a stylish, high-margin retail business:
Entrepreneurs & Retail Investors: Individuals looking for a clean, hassle-free retail venture with strong returns and straightforward day-to-day management.
First-Time Business Owners: Thanks to detailed training and turnkey brand support, prior retail experience is helpful but not mandatory.
Passion for Lifestyle & Wellness: An eye for aesthetics, customer service, and an appreciation for premium home decor and personal care.
Investment Capability: Financial readiness to cover initial franchise fees, store buildout, inventory stocking, and initial working capital.
Preferred Locations: Prime shopping malls, high-density commercial streets, premium residential hubs, or airport/transit retail spaces in Tier 1 and Tier 2 cities.
Financial Detail
(Note: Figures below are realistic industry estimates for the Indian market and may vary based on store format and location scale.)
| Financial Parameter | Details / Estimated Cost |
| Minimum Investment Required | ₹12 Lakhs (Small Kiosk Format) |
| Total Investment Range | ₹12 Lakhs – ₹25 Lakhs (Depending on Kiosk vs. EBO) |
| Franchise Fee | ₹3 Lakhs – ₹5 Lakhs + GST |
| Infrastructure / Fit-out Cost | ₹4 Lakhs – ₹10 Lakhs (Interiors, signage, lighting, counters) |
| Initial Inventory Investment | ₹3 Lakhs – ₹6 Lakhs |
| Marketing & Launch Budget | ₹50,000 – ₹1.5 Lakhs |
| Working Capital Reserve | ₹1 Lakh – ₹2 Lakhs |
| Royalty / Brand Fee | 5% – 8% on Monthly Net Sales (or markup-based model) |
| Expected ROI | 35% – 50% per annum |
| Estimated Break-Even Period | 12 to 18 Months |