Established
2012
Franchise Units
00
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 50,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
The Quick Service Restaurant (QSR) sector in India is undergoing a massive transformation, driven by an increasing demand for hygienic, affordable, and authentic street food options. Asli Roll sits right at the intersection of traditional street flavors and organized fast food. Originating in Hyderabad, Asli Roll has turned one of India’s most beloved street delicacies—the kathi roll—into a standardized, highly scalable, and profitable retail concept.
Asli Roll's concept focuses on bringing street-style rolls into a clean, modern, and quick-serving format. By utilizing a streamlined supply chain, standardized sauces, spice mixes, and freshly prepared flatbreads, the brand delivers consistent taste across all locations without requiring heavy kitchen infrastructure or master chefs. Designed primarily with low initial overhead and high unit economics in mind, Asli Roll operates efficiently in compact spaces such as tech parks, shopping malls, food courts, and high-street markets. For entrepreneurs looking to capitalize on India’s booming quick-bite culture, Asli Roll offers a low-risk entry into the food and beverage industry.
Background
Established Year: Founded in 2012 (Franchising launched in 2020).
Founders & Leadership: Founded by Maddela Swathi, a passionate food entrepreneur who set out to elevate Indian street food by introducing hygiene, transparency, and scalable business practices.
Brand Journey & Ownership: Starting as a localized street-food enterprise in Hyderabad, Asli Roll set out to organize the fragmented roll market. The brand developed a centralized supply chain and standardized recipes, transforming small street stalls into modern, efficient food kiosks.
Current Outlets & Market Presence: Currently operating an active cluster of outlets in Hyderabad and broader Telangana, with strategic expansion plans taking the brand across South India and PAN India.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Fast Food Kiosk.
Support Training
Asli Roll provides comprehensive support across every phase of the business cycle so franchisees don't need prior food industry experience:
Pre-Launch & Site Selection
Location Feasibility & Audits: The brand team evaluates proposed locations, reviewing footfall counts, target demographic density, and visibility.
Layout & Kiosk Engineering: Store design specs, standard kitchen equipment layouts, and brand signage templates are provided to optimize space.
Vendor Integration: Direct connection with approved vendors for machinery, POS systems, and billing hardware.
Staff Training & Academic Support
Centralized Store Training: Initial hands-on operational training is conducted at the central store, covering hygiene standards, raw material management, and rapid assembly techniques.
Standard Operating Manuals: Comprehensive operations manuals detailing food preparation SOPs, inventory logs, customer service benchmarks, and safety protocols.
Operational & Supply Chain Support
Central Kitchen & Raw Materials: Supply of signature marinades, sauces, spice blends, and custom packaging to maintain taste consistency across all units.
POS & IT Systems: Integrated billing software, inventory tracking software, and sales reporting tools.
On-Site Field Assistance: Dedicated ground staff assist during the launch phase to resolve operational glitches.
Marketing & Growth Support
Grand Opening Campaign: Guidance and collateral for launch campaigns, localized promotional offers, and digital ads.
Aggregator Onboarding: Assistance with setting up and optimizing listings on Swiggy and Zomato.
Local PR & Influencer Outreach: Templates for regional food blogger tie-ups and hyper-local publicity drive.
Ideal Candidate
Asli Roll looks for franchise partners who possess the drive and vision to build a thriving business:
Target Investors: First-time entrepreneurs, food enthusiasts, working professionals seeking passive income (via the FOCO model), or seasoned retail operators looking to diversify into QSR.
Mindset & Passion: High energy, customer-first orientation, and an appetite for maintaining operational cleanliness and food safety standards.
Investment Readiness: Financial readiness to invest between ₹5 Lakhs to ₹10 Lakhs in capital expenditure and working capital.
Space Requirements: A compact footprint of 50 sq. ft. to 200 sq. ft.
Preferred Locations: Malls, cinema food courts, IT parks/SEZs, commercial high streets, near colleges/universities, and supermarket entrances.
Financial Detail
| Financial Parameter | Details / Estimated Range |
| Total Investment Range | ₹5 Lakhs – ₹10 Lakhs (depending on format and location) |
| Minimum Capital Required | ₹4.5 Lakhs – ₹5 Lakhs (for compact Kiosk Model A) |
| Franchise / Brand Fee | ₹50,000 – ₹1,000,000 + GST |
| Kiosk Preparation & Setup | ₹1.2 Lakhs + GST |
| Furniture, Fixtures & Equipment | ₹1.0 Lakh – ₹1.5 Lakhs |
| Marketing & Initial Branding | ₹30,000 (signage board, posters, uniforms, print assets) |
| IT Hardware & POS Software | ₹60,000 (includes billing machine, thermal printer, software licenses) |
| Royalty / Commission | 5% of gross sales (or standard 60:40 revenue share split under FOCO model) |
| Expected ROI | 35% – 40% annually |
| Payback Period / Break-even | 6 – 12 Months |
| Potential Revenue Streams | Takeaway over-the-counter orders, Dine-in quick bites, Online food delivery platforms, local event catering. |