Established
2014
Franchise Units
16
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 7,00,000
Total Investment Range
₹ 50,00,000
Home Based
No
Description
Biryani is not just food in India; it is an emotion, a celebration, and one of the fastest-growing segments in the country's multi-billion-dollar food and beverage industry. Sitting proudly at the high-table of this culinary revolution is Biryani Queen, a premium Quick Service Restaurant (QSR) and casual dining brand that has completely redefined how India experiences its favorite rice dish.
While the market is flooded with generic, overly greasy, or mass-produced options, Biryani Queen stands apart with its absolute commitment to authenticity, innovation, and health. The brand has mastered the complex art of layering and dum-cooking, curating an incredible menu of over 28 distinct varieties of Biryani. From rich, traditional non-vegetarian classics to highly acclaimed gourmet vegetarian options—like their legendary, award-winning Jackfruit (Kathal) Biryani—the brand caters to families, corporate professionals, fitness enthusiasts, and kids alike.
Positioned as a modern, youth-centric yet family-friendly brand, Biryani Queen bridges the gap between quick-service efficiency and fine-dine quality. Its market positioning relies on a proven hybrid business model that thrives on both high-footfall dine-in experiences and high-volume online deliveries. By partnering with Biryani Queen, investors are not just opening a restaurant; they are inheriting a highly respected, award-winning brand identity with a passionately loyal customer base and a foolproof, tech-driven operating structure designed for scale.
Background
Established Year: 2014 (Operations commenced in Gurgaon, Delhi NCR); Franchise operations officially launched in 2018.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) & Casual Dining.
Founders & Leadership: Founded by Ms. Smita Sabharwal, an ardent foodie and culinary innovator whose home-cooked recipes took social media by storm. Co-founded and led by Mr. Chaitanya Sabharwal (CEO), a corporate veteran with over 27 years of leadership experience who spearheads the brand’s strategic scale and franchise management.
Brand Journey & Company History: What started as a passionate kitchen experiment by Smita Sabharwal to find the "perfect authentic biryani" transformed into a commercial success overnight. After selling her first few handis via social media, rave reviews led to an explosion of daily orders in Gurgaon. In 2015, renowned culinary experts recognized her unique recipes with industry awards, officially cementing the name "Biryani Queen." Operating under Arshia Foodworks Pvt. Ltd., the brand scaled quickly from a localized kitchen to a recognized national player.
Active Units: 16+ active franchise outlets with aggressive, ongoing expansion strategies targeting over 100 outlets across prime territories.
Market Presence in India: Strong foothold in Delhi NCR, expanding successfully across diverse geographic landscapes from Ladakh to Karnataka, with active and upcoming locations in Bengaluru, Mumbai, Pune, Kanpur, Bhopal, Vadodara, Rajkot, and international expansion into Melbourne, Australia.
Support Training
1. Pre-Launch Support
Site Selection & Analytics: Complete assistance in analyzing footfall, demographic profiling, and finalizing the ideal commercial location.
Interior Design & Layout Planning: Architectural blueprints and standardized layout designs optimized for maximum seating capacity and efficient kitchen workflows.
Licensing & Legalities: Guidance through the regulatory maze of obtaining FSSAI, GST, fire safety, and local municipal health licenses.
2. Operational & Technical Support
Staff Recruitment: The brand actively assists in sourcing and recruiting specialized technical staff, kitchen helpers, and billing managers.
Standard Operating Manuals (SOPs): Comprehensive manuals covering day-to-day operations, ingredient measurements, storage protocols, and hygiene checklists.
Supply Chain Access: Direct supply lines for central raw materials, secret spice blends, and branded packaging elements to maintain strict quality control.
3. Marketing & Academic Support
Grand Launch Marketing: Targeted local advertising campaigns, influencer collaborations, and digital PR to create buzz before the doors even open.
Digital & Social Media Management: National campaigns managed entirely by the brand, along with location-specific collateral for hyper-local promotions.
Delivery Partner Integration: Seamless onboarding and prioritized optimization on major food delivery aggregators.
4. Ongoing Training & Field Support
Initial & Continuous Culinary Training: Thorough training on menu execution, food presentation, and hospitality basics provided free of charge throughout the agreement term.
Regular Menu Evolution: Continuous training support provided whenever new or seasonal menu items are introduced.
On-Site Audit Teams: Regular field visits by brand experts to review performance, maintain quality standards, and troubleshoot operational bottlenecks.
Ideal Candidate
Biryani Queen values aligned partnerships over capital alone. The ideal franchise partner should match the following criteria:
Entrepreneurial Mindset & Passion: A genuine passion for the food and hospitality sector. While prior experience in F&B is a bonus, a commitment to maintaining great customer service and operational excellence is mandatory.
Financial Capability: Candidates must possess a solid credit profile and the liquid capital required not just for the setup costs, but to comfortably manage early-stage working capital requirements.
Involved Ownership: Highly suited for hands-on owner-operators or investor-backed teams who can dedicate time to oversee staff performance and engage with the local community.
Age & Eligibility: Minimum age requirement of 24 years with a clean professional background.
Location Preference: Willingness to secure prime commercial properties in high-footfall areas such as prominent high streets, premium tech parks, popular shopping malls, or densely populated upscale residential hubs.
Financial Detail
| Financial Metric | Details & Estimated Cost (INR) |
| Total Investment Range | ₹20 Lakhs – ₹50 Lakhs (Depending on model and outlet size) |
| Minimum Initial Capital Required | ₹15 Lakhs – ₹20 Lakhs |
| Franchise / Brand Fee | ₹7,00,000 – ₹8,00,000 |
| Infrastructure & Setup Cost | ₹15 Lakhs – ₹30 Lakhs (Includes interiors, kitchen equipment, and billing IT systems) |
| Initial Stock & Raw Materials | ₹2,00,000 |
| Marketing Budget (Initial & Launch) | ₹1,50,000 |
| Working Capital (Recommended) | ₹3,00,000 – ₹5,00,000 |
| Royalty / Commission Fees | 6% of gross monthly sales |
| Average Profit Margins | 20% to 30% |
| Expected ROI Timeframe | 12 to 18 Months |
| Agreement Term | 5 Years (Renewable at 50% of the then-current franchise fee) |