Established
2020
Franchise Units
10
Minimum Investment
₹ 10,00,001
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) sector is experiencing a massive shift. While global fast-food giants have long dominated metropolitan commercial hubs, a distinct gap has emerged for premium-quality, diverse, and genuinely affordable fast food tailored to the evolving Indian palate. Enter Burger Desire, a homegrown QSR brand under the parentage of AVA Foods that is rapidly redefining the fast-food space in India. Driven by young, innovative minds, Burger Desire isn’t just about serving burgers; it is a meticulously crafted culinary experience designed to provide an expansive menu at prices that keep customers smiling and returning.
Operating with an upmarket, peppy vibe, the brand blends global standards of speed and hygiene with localized flavor profiles. What truly sets Burger Desire apart in a crowded marketplace is its multi-category product strategy. Recognizing that Indian consumers love variety and group-dining experiences, the brand houses an extensive selection under one roof: from signature towering burgers, loaded sandwiches, and fresh pan pizzas to artisan pastas, crisp salads, fried chicken, and premium shakes. This wide-ranging menu maximizes average order values and ensures high footfall across all dayparts—lunch, evening snacks, and dinner. Positioned as a smart, scalable, and high-margin business model, Burger Desire offers ambitious entrepreneurs an accessible entry into India's multi-billion-dollar food and beverage industry.
Background
Established Year: 2020
Franchising Commenced: 2021
Franchise Active Units: 10+ operational units across India
Founders / Core Leadership: Founded and led by Mr. Vikrant Chhabra along with a professionally motivated team under the corporate identity of AVA Foods.
Brand Journey & Company History: Launched in 2020 with its registered office in Noida (G-172, Sector-63, Noida, Uttar Pradesh), Burger Desire was born out of a desire to bridge the gap between premium gourmet fast food and mass-market affordability. Starting as a tightly managed, customer-centric corporate pilot, the brand experienced immediate traction, leading to the launch of its commercial franchise program in 2021.
Market Presence in India: Expanding systematically from the Delhi-NCR region, the brand now has a pan-India franchise roadmap, actively targeting high-potential Tier-1, Tier-2, and Tier-3 cities across Northern, Central, Western, Southern, and Eastern India.
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) Fast-Food Chain.
Support Training
Pre-Launch Support
Site Selection & Analytics: The brand’s expansion team actively assists in evaluating target real estate, measuring footfall dynamics, visibility, and target market demographics to ensure the best possible location.
Store Design & Architecture: Detailed interior layout blueprints, kitchen workflow designs, and corporate branding guidelines are provided to optimize space utilization and ensure visual consistency.
Licensing Assistance: Guidance on securing mandatory regulatory approvals, including FSSAI, GST registration, local municipal shop and establishment licenses, and health permits.
Operational & Technical Support
Comprehensive Training Program: Hands-on culinary and management training conducted directly at the franchise site, covering food preparation, portion control, hygiene protocols, and waste management.
Billing & Inventory Software: Seamless integration of proprietary or recommended Point of Sale (POS) systems, complete with inventory tracking, real-time sales reporting, and automated supply reordering.
Marketing & Academic Support
Grand Opening Campaigns: Structured launch strategies, including localized offline marketing, micro-influencer outreach, and inaugural promotional offers.
National & Regional Marketing: Continuous digital marketing support, social media asset creation, and centralized integration with major food delivery aggregators.
Ideal Candidate
Burger Desire is looking for dedicated partners who see this business as a primary enterprise rather than a passive investment. The ideal profile includes:
Business Acumen & Entrepreneurial Drive: Prior experience in corporate management, retail, or hospitality is highly valued, along with a keen understanding of basic profit-and-loss operations.
Passion for the F&B Industry: A genuine enthusiasm for food quality, high-standard customer service, and community engagement.
Hands-on Commitment: Investors who are willing to actively monitor store metrics, lead local staff teams, and uphold the brand’s customer-first philosophy.
Investment Capability: Financial readiness to cover the initial setup costs, working capital reserves, and ongoing local marketing activities without straining operational cash flow.
Location Preference: Prime commercial spots, high-street markets, university areas, tech parks, or premium food courts with a minimum carpet area of 250 sq. ft. and prominent frontage.
Financial Detail
| Financial Parameter | Details / Estimated Cost (Single Unit) |
| Minimum Investment Required | ₹10,00,001 |
| Maximum Total Investment | ₹15,00,000 (Varies based on location size/condition) |
| Initial Franchise Fee | ₹3,00,000 to ₹5,00,000 |
| Kitchen Equipment Cost | Approximately ₹3,50,000 |
| Furniture & Fixtures | Approximately ₹4,000,000 |
| Infrastructure / Civil Setup | Included within the overall ₹10L–₹15L bracket |
| Marketing Budget (Initial) | Supported largely by the company; local activations run by franchisee |
| Working Capital | Recommended buffer of ₹1,50,000 to ₹3,00,000 |
| Franchise Agreement Tenure | 5 Years (Renewable upon mutual agreement) |
| Expected Break-Even Time | 12 Months |
| Expected Return on Investment (ROI) | Up to 100% |