Established
2015
Franchise Units
50
Minimum Investment
₹ 30,00,000
Franchise Fee
₹ 7,50,000
Total Investment Range
₹ 45,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) sector is undergoing a massive shift. Today’s consumer is no longer satisfied with standard, deep-fried fast food; there is an accelerating demand for fresher, healthier, and higher-quality alternatives. This is precisely where Burgrill has carved out its dominant market positioning. Launched with a philosophy to redefine the classic American burger for the Indian palate, Burgrill stands out by swapping traditional heavy frying for lean, flame-grilled perfection.
From its carefully selected ingredients to its made-to-order preparation, the brand has built an enviable reputation for serving gourmet-style meals at accessible fast-food prices. By prioritizing high nutrition without sacrificing bold, satisfying flavors, Burgrill bridges the gap between premium dining quality and QSR speed. For entrepreneurs looking to capture a loyal, health-conscious, and millennial/Gen-Z customer base, this brand offers a proven, highly competitive concept with a powerful market presence across India.
Why Invest in this Franchise?
Investing in a Burgrill franchise means aligning with a high-growth brand that possesses a distinct edge in a crowded marketplace. Here is why it makes an exceptional business investment:
Distinct Product Differentiation: Unlike traditional QSR giants relying on frozen, fried patties, Burgrill specializes in fresh, flame-grilled burgers, healthy bowls, wraps, and low-calorie sides. This unique selling proposition (USP) appeals directly to health-conscious diners.
Flexible Operational Models: The brand accommodates various business strategies by offering multiple structural options, including FOFO (Franchise Owned Franchise Operated) and FOCO (Franchise Owned Company Operated).
High Value for Money: The menu balances premium, fresh ingredients with aggressive pricing, ensuring consistent, high-volume footfall and strong customer retention.
Strong Brand Affinity: With a contemporary aesthetic, vibrant packaging, and an active digital footprint, Burgrill naturally attracts younger demographics and dominates online food delivery platforms.
Background
Brand Journey & History
Burgrill was established in 2015 and commenced its franchising operations in 2016. Founded by visionary entrepreneurs Ankur Madan, Shreh Madan, and Rajat Bawa, the brand started with a simple goal: making everyday meals healthier, premium, and accessible. Over the years, the brand has grown sustainably without external funding, building a highly competitive operational ecosystem from the ground up.
Key Details at a Glance
Industry Category: Food & Beverages (Fast Food / Quick Service Restaurant)
Current Live Units: Over 50+ active outlets spanning more than 15 major cities across India.
Ownership Structure: Privately held and founder-led (Delhi Bros Hospitality / Burgrill India).
Market Presence: Strong, established footprint across North India, rapidly expanding its pan-India presence into Tier-1 and Tier-2 cities.
Support Training
Pre-Launch Support
Site Selection & Analytics: Complete assistance in analyzing footfall, demographics, and high-visibility locations to pick the ideal real estate.
Store Design & Architecture: Standardized layouts optimized for both kitchen ergonomics and maximum seating capacity, conforming to the brand's premium identity.
Operational & Supply Chain Support
Centralized Sourcing: Regular supply of signature sauces, marinated patties, and standardized ingredients to maintain consistent flavor across all outlets.
POS & Inventory Management: Advanced software integration to easily track sales, monitor wastage, and manage raw material orders.
Academic & Hands-On Training
Kitchen & Service Staff Training: Comprehensive, mandatory training programs conducted at existing kitchen sites covering meal preparation, food safety hygiene, and customer service protocols.
Management Onboarding: In-depth guidance for owners on managing labor, understanding daily P&L statements, and optimizing operational costs.
Marketing & Ongoing Growth Support
National & Local Marketing: Corporate-led digital campaigns, social media management, and localized launch strategies to drive instant local awareness.
Aggregator Integration: Immediate onboarding support and optimized marketing placement on major food delivery applications.
Ideal Candidate
Burgrill looks for partners who view food service not just as an investment, but as a passion-driven enterprise.
Professional Background & Mindset
An ideal candidate does not necessarily need extensive restaurant experience, though a background in corporate management, retail, or hospitality is highly valued. The brand looks for individuals with a sharp entrepreneurial drive, strong leadership skills, and the capacity to manage teams effectively.
Financial Capability & Commitment
Prospective owners must possess stable, unencumbered financial standing to cover initial capital requirements and sustain the early months of the business. Active involvement or the assignment of a dedicated, competent store manager is essential to ensure quality control.
Location & Space Preferences
High Street/QSR Formats: Minimum 300 sq. ft. to 600 sq. ft. for delivery and quick bite models.
Dine-In Outlets: Up to 1,200 sq. ft. in highly frequented commercial zones, shopping malls, near universities, or dense corporate hubs.
Financial Detail
| Financial Metric | Details & Estimates (INR) |
| Minimum Initial Investment | ₹24,00,000 |
| Total Estimated Investment | ₹30,00,000 – ₹45,00,000 (depending on layout and location) |
| Franchise Fee | ₹7,50,000 – ₹10,00,000 (plus applicable taxes) |
| Infrastructure & Equipment Cost | Varies based on store size (Covers commercial kitchen, griller, and interior fixtures) |
| Working Capital Reserve | Recommended allocation for initial licenses, local stock, and deposits |
| Royalty Fees | Approximately 7% on Gross Sales (applicable under the FOFO model) |
| Expected ROI Timeframe | 12 to 18 Months |