Established
2015
Franchise Units
00
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
The Indian café and Quick Service Restaurant (QSR) sector is experiencing unprecedented growth. Driven by changing consumer lifestyle habits, a booming youth demographic, and an increasing preference for quality dining out, accessible food spaces are thriving across metro, Tier-2, and Tier-3 cities alike. Standing out in this vibrant landscape is Cafe 99, a multi-cuisine, pure-vegetarian café brand built around flavor, affordability, and memorable dining experiences.
Founded in the Pink City of Jaipur, Cafe 99 has established a strong market positioning by blending local authentic flavors with globally inspired cafe menu items. The brand caters to families, students, and working professionals who seek high-quality food served in a warm, welcoming environment. From quick takeaway bites to relaxed sit-down meals, Cafe 99 balances high product consistency with accessible price points—making it a preferred choice for daily food runs and celebrations alike.
For prospective business owners, Cafe 99 presents a low-risk, scalable franchise model designed for maximum operational efficiency and rapid return on investment. Whether you are a first-time entrepreneur stepping into the hospitality sector or an experienced investor looking to diversify your portfolio, Cafe 99 provides a structured path toward running a successful food business in India.
Background
Established Year: 2015
Industry Category: Food & Beverage / Multi-Cuisine Vegetarian Café & QSR
Brand Origin: Jaipur, Rajasthan (India)
Active Franchise Units: N/A
Market Presence: Pan-India expansion targeting metro cities, commercial hubs, college centers, and high-footfall tourist destinations.
Brand Journey & History
Cafe 99 was established with a clear mission: to provide a vibrant, multi-cuisine dining space serving 100% pure vegetarian delicacies crafted from fresh, locally sourced ingredients combined with authentic aromatic spices. Beginning as a flagship location in Jaipur, the concept quickly gained popularity for its cozy ambience, family-friendly atmosphere, and diverse menu options spanning local favorites, continental cafe snacks, and beverages.
Seeing the growing demand for accessible café spaces across India, the brand structured its operational systems for nationwide franchising. Cafe 99’s vision is centered on delivering home-like hospitality, consistent taste, and high-value dining wherever an outlet opens.
Support Training
Cafe 99 equips franchisees with a comprehensive 360-degree support ecosystem to ensure smooth operations from day one:
1. Pre-Launch Setup & Site Development
Location Guidance & Approval: Assistance in evaluating property footfall, visibility, parking convenience, and lease terms.
Store Architectural Design: Customized layout plans, interior aesthetics, kitchen ergonomics, and glow-sign board design.
Equipment Sourcing: Guidance on procuring standard commercial kitchen tools, refrigeration units, air conditioning, and POS systems.
2. Academic, Culinary & Operational Training
Staff & Chef Workshops: Hands-on pre-opening training covering standardized preparation methods, plating techniques, hygiene control, and waste minimization.
POS & Inventory Management: Training on billing software, real-time inventory tracking, daily sales reporting, and expense auditing.
Standard Operating Procedures (SOPs): Detailed manuals detailing service etiquette, store opening/closing checklists, and emergency procedures.
3. Marketing & Brand-Building Support
Grand Opening Campaign: Launch collateral including digital banners, localized pamphlets, flyers, and inaugural promotional offers.
Digital & Social Media Presence: Ongoing central social media promotions, online brand visibility, and hyper-local target ads.
Aggregator Onboarding: Turnkey setup and menu integration on Swiggy, Zomato, and other online food delivery platforms.
4. Ongoing Operational Support
Supply Chain Assistance: Centralized recipe spice mixes and vendor connections for fresh local ingredients.
Audits & Quality Assurance: Regular quality checks and operational evaluations to maintain brand standards.
Menu Innovation: Seasonal menu updates and new product additions based on changing culinary trends.
Ideal Candidate
Cafe 99 seeks dedicated business partners who share a passion for hospitality, customer satisfaction, and local community building.
Entrepreneurial Passion: Individuals with a strong drive to operate a customer-centric food business (prior F&B experience is helpful but not mandatory, as full training is provided).
Active Management Mindset: Owner-operators or active managers willing to oversee daily operations, staff coordination, and local customer relationships.
Financial Capability: Unencumbered capital readiness ranging between ₹5 Lakhs to ₹15 Lakhs+ depending on the selected format.
Strategic Location Preference:
Ground-floor retail spaces in high-density commercial areas.
Food courts in shopping malls or cinema complexes.
High-footfall locations near colleges, universities, corporate parks, or major residential hubs.
Financial Detail
Cafe 99 offers two versatile investment formats tailored to different property sizes and financial capacities:
Kiosk Model (Express Takeaway & Quick Bite)
Cafe Dining Room (CDR Model - Full Service Sit-Down)
| Parameter | Kiosk Model (Express) | Cafe Dining Room (CDR Model) |
| Space Required | 150 – 300 Sq. Ft. | 1,000+ Sq. Ft. |
| Minimum Investment Required | ₹5 Lakhs | ₹14 Lakhs |
| Total Investment Range | ₹5 Lakhs – ₹6 Lakhs | ₹14 Lakhs – ₹15 Lakhs |
| Franchise / Brand Fee | Approx. ₹2.5 Lakhs | Approx. ₹4 Lakhs |
| Infrastructure & Equipment Setup | Included in Total Investment | Included in Total Investment |
| Furniture & Fixtures | Included in Total Investment | Included in Total Investment |
| Marketing / Launch Support | Included (Pamphlets & Materials) | Included (Pamphlets & Materials) |
| Expected Break-Even Time | 7 – 8 Months | 7 – 8 Months |
| Expected Return on Investment (ROI) | 40% – 50% p.a. | 40% – 50% p.a. |