Carlos & Pepe’s Franchise Cost, Fees, Opportunities

CAN
Carlos & Pepe’s Franchise Cost, Fees, Opportunities Carlos & Pepe’s Franchise Cost, Fees, Opportunities Carlos & Pepe’s Franchise Cost, Fees, Opportunities Carlos & Pepe’s Franchise Cost, Fees, Opportunities
Carlos & Pepe’s Franchise Cost, Fees, Opportunities
Carlos & Pepe’s Franchise Cost, Fees, Opportunities Carlos & Pepe’s Franchise Cost, Fees, Opportunities Carlos & Pepe’s Franchise Cost, Fees, Opportunities Carlos & Pepe’s Franchise Cost, Fees, Opportunities

Established

1984

Franchise Units

4

dollar

Minimum Investment

$520,000

dollar

Franchise Fee

$40,000

dollar

Total Investment Range

$600,000

Home Based

No

Description

Since its inception, Carlos & Pepe’s has been more than just a restaurant; it is a high-energy destination where the vibrant spirit of Mexico meets the Canadian hospitality market. Established as a pioneer in the authentic Mexican and Tex-Mex dining space, the brand has built a legendary reputation for "keeping the fiesta alive." From its iconic, avant-garde décor featuring Dia de los Muertos tributes and colorful alebrijes to its world-famous fishbowl Margaritas, Carlos & Pepe's offers an immersive cultural experience that stands out in a crowded casual dining landscape.

In the Canadian market, Carlos & Pepe’s holds a unique position. It bridges the gap between quick-service taco joints and overly formal dining, offering a "fun-first" atmosphere that appeals to families, young professionals, and party-goers alike. As a part of the powerful Foodtastic brand portfolio, Carlos & Pepe's leverages massive purchasing power and industry-leading operational systems, making it one of the most persuasive and stable investment opportunities in the full-service restaurant (FSR) category today.


Background

  • Established Year: 1984

  • Founding Location: Montreal, Quebec

  • Franchise Active Units: 4

  • Ownership: Part of the Foodtastic group, a leading franchisor of multiple restaurant concepts with over 1,000 units across various brands.

  • Brand Journey: What started as a local Montreal favorite has evolved into a national expansion project. The brand has spent four decades refining its menu—specializing in sizzling fajitas, loaded tacos, and its famous bar program—while maintaining a décor style that feels both timeless and trendy.

  • Industry Category: Casual Dining / Mexican & Tex-Mex Restaurant & Bar.


Support Training

  • Pre-Launch Support: Expert assistance with site selection using advanced demographic data, lease negotiations, and full architectural/design services to ensure your "fiesta" looks the part.

  • Operational Training: A rigorous 4-week training program for owners and management covering front-of-house hospitality, back-of-house kitchen management, and liquor control systems.

  • Marketing & Grand Opening: Benefit from a national advertising fund and a localized grand opening "buzz" campaign. Ongoing digital marketing, social media management, and seasonal menu promotions are handled by a world-class creative team.

  • Supply Management: Access to exclusive pricing and high-quality ingredients through Foodtastic’s extensive distribution network.

  • Ongoing Academic Support: Frequent site visits from regional managers and access to "Foodtastic University" for ongoing staff education and performance auditing.


Financial Detail

Investment CategoryDetailed Breakdown
One-Time Franchise Fee$40,000
Minimum Unencumbered Cash$520,000 – $600,000 
Total Projected Investment$1,200,000 – $1,400,000
Royalty Fee5% of gross monthly sales
National Advertising Fund2% of gross sales
Local Marketing Requirement1% of gross sales
Infrastructure & Build-outIncludes avant-garde décor, full kitchen, and bar installation
Working CapitalRecommended 3 – 6 months of operating overhead
Typical Unit Size3,500 – 4,500 sq. ft. (plus patio)
Expected Break-Even TimeVaries by location; generally 18 – 36 months



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