Established
2015
Franchise Units
340
Minimum Investment
₹ 30,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 50,00,000
Home Based
No
Description
The Indian automotive ecosystem is undergoing a massive structural shift. Gone are the days when buying or selling a pre-owned vehicle meant navigating shady back-alley dealerships, dealing with unreliable brokers, and risking financial fraud. Today, trust, technology, and transparency lead the market, and CARS24 is the undisputed pioneer driving this digital transformation.
Founded with a vision to redefine how India transacts pre-owned vehicles, CARS24 has grown from a disruptive startup into a household name and an industry titan. By leveraging a cutting-edge, AI-driven pricing engine, an extensive 300-point inspection protocol, and a robust hybrid marketplace, CARS24 eliminates the historical friction points of the used car ecosystem.
For entrepreneurs, a CARS24 franchise offers a unique entry into a highly lucrative market. Unlike traditional automotive dealerships that demand massive capital for vehicle floor planning and expansive showrooms, the CARS24 model is lean, tech-first, and highly optimized. Operating primarily as structured transaction, evaluation, and fulfillment hubs, CARS24 franchise branches act as the critical physical bridge for local customers—allowing them to sell their vehicles instantly or access an expansive national pool of certified, high-quality pre-owned cars. Backed by an iconic brand identity and unyielding consumer trust, a CARS24 franchise is a future-proof investment designed for rapid, sustainable growth in India’s booming pre-owned auto sector.
Background
Established Year: 2015
Franchise Operations Commenced: 2019
Founders: Vikram Chopra, Mehul Agrawal, Gajendra Jangid, and Ruchit Agarwal
Active Channel Partners & Units: 4,000+ channel partners and localized branches operating across 340+ Indian cities.
Industry Category: Automotive (Tech-Enabled Pre-Owned Vehicle Marketplace)
Brand Journey & Market Presence: Headquartered in Gurugram, CARS24 revolutionized the highly unorganized Indian used car ecosystem by introducing an auction-based, data-driven transaction framework. Over the years, the brand transitioned from a pure-play procurement platform to a comprehensive auto-tech giant—introducing CARS24 Assured (its premier Direct-to-Consumer retail vertical), certified vehicle marketplaces, and integrated financing solutions via LOANS24. Having served over 600,000 customers and managing over 25,000 transactions monthly, CARS24 stands as a definitive market leader backed by marquee global investors like SoftBank, DST Global, and Alpha Wave Global.
Support Training
Pre-Launch Support
Site Selection & Design: Expert corporate teams assist in analyzing local foot-traffic data and selecting the ideal commercial space. They provide detailed interior/exterior layout designs to ensure standard corporate branding.
Business Set-Up: Complete guidance on setting up the necessary physical infrastructure, tech hardware, and corporate-approved signage.
Training & Academics
On-Site & Classroom Training: Franchise partners and their initial core staff undergo rigorous training covering vehicle evaluation workflows, customer relationship management, and digital ecosystem operations.
Technical Evaluation Training: Comprehensive instruction on managing the brand's proprietary 300-point vehicle inspection checklist, ensuring consistency in car condition tracking.
Operational & IT Support
Proprietary Software Integration: Implementation of the central CARS24 tech stack, including AI pricing modules, live auction portals, and lead management tools.
Supply Chain & Inventory Access: Seamless integration into the national CARS24 dealer network, ensuring a steady stream of consumer cars for auction and accessible retail stock.
Marketing & Growth Support
National Campaigns: Franchisees benefit directly from high-impact television, digital, and social media campaigns run by corporate headquarters.
Hyper-Local Marketing: Provisions for customized local marketing toolkits, including digital ad templates, BTL (Below-The-Line) marketing strategies, and regional promotional materials to dominate the local micro-market.
Financial Detail
| Financial Metric | Details & Estimates |
| Minimum Initial Investment | ₹30 Lakhs |
| Total Estimated Investment | ₹30 Lakhs to ₹50 Lakhs (Depending on location size & city tier) |
| One-Time Franchise Fee | ₹5 Lakhs |
| Infrastructure & Setup Cost | ₹20 Lakhs to ₹35 Lakhs (Covers office design, evaluation bays, and IT hardware) |
| Working Capital Requirement | ₹5 Lakhs to ₹10 Lakhs |
| Marketing & Launch Budget | Managed proportionally via local and national brand campaigns |
| Royalty / Commission Fees | 0% Royalty (Franchisees retain up to 90% to 100% of revenue based on the model framework) |
| Expected Return on Investment (ROI) | Up to 50% annually |
| Estimated Break-Even Timeframe | Quick operational break-even within 3 to 12 months |