Established
1990
Franchise Units
350
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 35,00,000
Home Based
No
Description
Catwalk Worldwide is one of India's most recognized fashion footwear brands for women. Built on the promise of fast fashion, premium quality, and trend-setting designs, Catwalk has transformed how urban Indian women shop for heels, sandals, flats, boots, and lifestyle accessories. By capturing the space between luxury fashion and high-volume affordability, the brand sells a pair of footwear every 30 seconds across the country.
What makes the Catwalk retail model stand out is its agility. Powered by an automated, data-driven supply chain and 100% IT-integrated backend systems, Catwalk updates its catalogue frequently to keep up with international fashion shifts. Whether operating through exclusive brand outlets (EBOs), multi-brand setups, or shop-in-shop (SIS) formats within premier retail spaces like Shoppers Stop, Lifestyle, Pantaloons, and Reliance Footprints, Catwalk maintains high brand recall and continuous footfall.
For prospective business owners, a Catwalk franchise offers an entry point into India’s booming footwear market with an automated, low-risk business framework designed to deliver steady returns.
Background
| Key Business Details | Information |
| Parent Company | Catwalk Worldwide Pvt. Ltd. |
| Founding Year | 1990 |
| Founder & Managing Director | Asif Merchant |
| Industry Category | Retail – Women's Footwear & Fashion Accessories |
| Active Network & Reach | 350+ Points of Sale across 125+ cities in India |
| Retail Partnerships | Shoppers Stop, Lifestyle, Pantaloons, Reliance Retail, Central, and independent MBOs |
| Headquarters | Mumbai, Maharashtra, India |
Brand Journey & History
Founded in 1990 by Asif Merchant, Catwalk started as a localized design venture aiming to offer chic, high-quality footwear tailored specifically to Indian women. Throughout the late 1990s, the brand gained prominence as the official footwear design partner for the Femina Miss India pageants.
In 2001, Catwalk pioneered the shop-in-shop concept in India in association with Pyramid, followed by strategic tie-ups with major national retailers like Shoppers Stop and Pantaloons in 2003. Over the decades, Catwalk scaled its reach across 125+ Indian cities, expanding its presence through company-owned outlets, franchise setups, and large-format retail partners.
Support Training
Catwalk equips its franchise partners with a complete operational structure from day one:
1. Pre-Launch & Store Setup Support
Site selection assistance based on local market footfall, demographic analytics, and catchment area evaluation.
Standardized store interior design, layout plans, and architectural guidelines for consistent branding.
Initial merchandise planning customized to regional customer preferences and seasonal demand.
2. Operational & IT Infrastructure
Access to Catwalk's proprietary automated POS system and data analytics tools for real-time inventory tracking.
Seamless stock auto-replenishment systems to ensure popular sizes and designs stay in stock.
Logistics and supply chain support with door-to-door store delivery.
3. Training Programs
Comprehensive staff training on product knowledge, upselling strategies, customer engagement, and visual merchandising.
Store management training covering inventory control, billing software, customer service protocols, and return processing.
4. Marketing & Promotional Backing
National marketing campaigns across digital, print, and social media channels to maintain high brand awareness.
Seasonal visual merchandising kits, promo banners, and window display assets.
Guidance for localized store launch events and festive promotional campaigns.
Ideal Candidate
Catwalk looks for passionate retail entrepreneurs who meet the following criteria:
Business Experience: Individuals, multi-brand store owners (MBOs), or apparel/accessory retailers wanting to expand into footwear.
Retail Passion: A clear interest in fast fashion, consumer trends, and high-touch customer service.
Financial Capability: Adequate liquid capital to cover initial franchise setup costs, store build-out, initial stock, and working capital needs.
Preferred Locations: High-street retail markets, prime shopping malls, or existing multi-brand footwear/apparel outlets in Tier 1, Tier 2, and growing Tier 3 hubs across India.
Financial Detail
(Note: Financial figures vary depending on the chosen retail format—SIS/MBO placement vs. Standalone EBO outlet.)
| Financial Metrics | Estimated Values |
| Shop-in-Shop / MBO Setup Investment | ₹3.5 Lakhs – ₹9 Lakhs |
| Standalone EBO Setup Investment | ₹25 Lakhs – ₹35 Lakhs |
| Franchise Brand Fee | ₹25,00,00 (Format Dependent) |
| Required Commercial Area | 300 sq. ft. – 750 sq. ft. carpet area |
| Furniture & Fit-Out Costs | On actuals (approx. ₹50,000 for SIS; scale-up for EBO) |
| Marketing & Advertising Allocation | Handled locally with brand-approved creative assets |
| Expected ROI | Approx. 24% – 28% annually |
| Estimated Payback Period | 12 to 24 Months |
| Revenue Streams | In-store footwear sales, fashion handbags, clutches, and accessory cross-sells. |