Established
2015
Franchise Units
5
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
Indian street food is an undeniable emotion. From crispy pani puris bursting with tangy water to rich, buttery pav bhajis, street side snacks are deeply ingrained in the daily culinary habits of millions. However, despite overwhelming demand, the unorganized street food sector in India has long struggled with issues around hygiene, water quality, product consistency, and atmospheric comfort.
Chaat OK Please was created to bridge this exact gap. Brought to you by Black Orchids Private Limited, Chaat OK Please reimagines authentic Indian hawker-style street food by serving iconic Delhi, Mumbai, and Rajasthani snacks in a clean, hygienic, standardized, and sophisticated format.
By maintaining authentic regional flavors while eliminating the hygiene concerns usually attached to street corners, Chaat OK Please occupies a sweet spot in the fast-growing Quick Service Restaurant (QSR) and fast-casual dining space. Its menu is 100% pure vegetarian, quick to serve, and customizable to local palates—making it an immensely popular, budget-friendly choice across malls, high streets, transit hubs, and commercial complexes. For prospective franchisees, Chaat OK Please presents a lucrative, low-risk entry into India's booming F&B sector with a proven operational model, pocket-friendly consumer pricing, and exceptionally high return on investment.
Background
| Parameter | Details |
| Parent Company | Black Orchids Private Limited |
| Founders / Leadership | Manav Shital & Niti Agarwal |
| Year Established | 2015 |
| Franchise Launch Year | 2016 |
| Active Franchise Outlets | 5+ Active Units (Expanding Pan-India) |
| Industry Category | Food & Beverage / Quick Service Restaurant (QSR) / Pure Veg Street Food |
| Head Office | Mumbai, Maharashtra |
| Sister Brands | Juice Lounge (50+ Cities, 5+ Countries), Rollacosta (20+ Cities) |
Brand Journey & Market Presence
Black Orchids Private Limited entered the hospitality sector with a vision to create scalable, standardized food concepts. Armed with over a decade of multi-brand experience behind successful ventures like Juice Lounge and Rollacosta, the leadership team identified street food as India's most underserved culinary segment in terms of hygiene. Launched in 2015, Chaat OK Please quickly earned customer trust through vibrant outlet design, standardized street-food recipes, and strict quality control. Today, the brand is actively expanding across North, South, East, West, and Central India across tier-1, tier-2, and tier-3 cities.
Support Training
Chaat OK Please provides end-to-end guidance to ensure every franchise owner runs a seamless, profitable operation:
1. Pre-Launch & Site Selection Support
Location Evaluation: Assistance in choosing high-footfall sites, analyzing demographic data, and negotiating lease terms for malls, high streets, or transit hubs.
Architectural Layout & Design: Standardized store design templates tailored to fit Kiosk, Over-The-Counter (OTC), or Lounge formats.
Kitchen & Vendor Setup: Complete guidance on procuring approved kitchen machinery, stainless steel counters, POS hardware, and initial raw material stocks.
2. Training Programs (Academic & Onsite)
Comprehensive Operating Manuals: Step-by-step Standard Operating Procedures (SOPs) covering kitchen operations, hygiene protocols, recipe execution, and inventory control.
Onsite Kitchen & Staff Training: Chef and counter staff training conducted directly at the franchise location to ensure proper food prep, portion control, and quick order turnaround.
Customer Service Training: Front-of-house training focusing on billing, guest interaction, handling rush hours, and maintaining order accuracy.
3. Operational & Tech Support
Digital POS & Billing ERP Integration: Implementation of automated Point-of-Sale software for inventory management, daily sales reporting, and supply chain tracking.
Supply Chain & Copyrighted Spices: Regular supply of proprietary spice mixes, chutneys, and branded packaging materials to guarantee identical flavor profiles everywhere.
4. Marketing & Ongoing Support
Launch Marketing Campaign: Grand opening strategy including localized promotional flyers, digital campaign templates, and social media announcements.
Aggregator Onboarding: Direct assistance with listing and optimizing outlet profiles on delivery platforms like Swiggy and Zomato.
Continuous Audits & Product Upgrades: Periodic quality checks, mystery audits, and seasonal menu innovations to keep repeat customers engaged.
Ideal Candidate
Chaat OK Please looks for passionate partners who want to build a thriving local food business. You don't need decades of restaurant experience—the brand's simplified kitchen model handles the heavy lifting.
Target Entrepreneur: First-time business owners, existing F&B operators looking to diversify, cloud kitchen operators, or young entrepreneurs seeking a manageable QSR model.
Business Acumen & Passion: Strong customer-first attitude, willingness to closely supervise daily operations, and dedication to maintaining cleanliness and brand standards.
Investment Readiness: Financial capability to commit ₹5 Lakhs to ₹10 Lakhs in capital with additional working capital reserves.
Property / Space Requirements:
Kiosk / Food Court OTC: 50 sq. ft. to 200 sq. ft.
Lounge / Cafe Model: 300 sq. ft. to 500 sq. ft. (with seating for ~20 guests)
Preferred Locations: Shopping mall food courts, high-street retail markets, spaces near colleges/universities, corporate hubs, railway stations, airports, or dense residential townships.
Financial Detail
| Financial Component | Value / Details |
| Total Investment Range | ₹5,00,000 – ₹10,00,000 (varies by model and size) |
| Minimum Capital Required | Approx. ₹5,00,000 |
| Franchise / Brand Fee | ₹3,00,000 (included in total investment package) |
| Kitchen Equipment Cost | Approx. ₹2,50,000 |
| Furniture & Interior Fixtures | Approx. ₹2,50,000 |
| Marketing & Initial Promotion | Included in initial brand collateral (flyers, banners, digital kit) |
| Working Capital | ₹50,000 – ₹1,00,000 (for initial ingredients, labor, and utilities) |
| Royalty Fee | 4% on Net Monthly Sales (minus govt. taxes) |
| Expected Return on Investment (ROI) | 40% – 60% per annum |
| Break-Even / Payback Period | 12 – 18 Months (6–8 months achievable for high-footfall kiosks) |
| Franchise Agreement Term | 3 Years (Renewable upon mutual agreement) |