Established
2021
Franchise Units
20
Minimum Investment
₹ 6,99,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 9,00,000
Home Based
No
Description
In India, chai is far more than just a quick beverage—it is a daily ritual, a conversation starter, and an emotional anchor for millions. Capitalizing on this deep-rooted cultural affinity, Chai Hai Na has emerged as one of the fastest-growing and most dynamic chai cafe chains in the quick-service restaurant (QSR) sector. Built on the foundation of authentic flavors, hygienic brewing practices, and modern, approachable spaces, Chai Hai Na bridges the gap between traditional roadside tea stalls (tapris) and high-end, overpriced coffee shops.
The concept revolves around three core values: Apni Mitti (our roots), Apne Log (our people), and Apni Chai (our tea). Operating under Guston Hospitality Pvt. Ltd., the brand serves freshly brewed signature teas, coffees, thick shakes, burgers, wraps, stuffed rolls, and classic Indian tea-time snacks. By offering premium quality at budget-friendly price points, Chai Hai Na attracts daily commuters, college students, corporate workers, and families alike.
For prospective business owners, Chai Hai Na offers a highly scalable, low-overhead model engineered for fast payback periods and consistent cash flow. Whether you want to set up a compact high-footfall kiosk or a full-fledged sit-down lounge, the brand’s operational systems make running a food and beverage business accessible—even if you have zero prior experience in the restaurant industry.
Background
Brand Name: Chai Hai Na
Parent Company: Guston Hospitality Pvt. Ltd.
Established Year: 2021
Franchise Operations Started: 2022
Headquarters: Ahmedabad / Gandhinagar, Gujarat, India
Active Franchise Units: 20+ active outlets across multiple Indian cities
Market Presence: Strong foothold in western and central India (Gujarat, Delhi NCR, Maharashtra), expanding aggressively into south and east regions.
Industry Category: Food & Beverage (QSR / Specialty Tea & Coffee Cafe)
Support Training
Chai Hai Na provides end-to-end guidance to ensure every unit maintains consistent quality and service standards:
Site Selection & Store Setup: Comprehensive assistance with location analysis, footfall evaluation, lease negotiation, interior layout design, and brand-approved signages.
Staff Recruitment & Hands-on Training: Complete hiring support for kitchen staff and store managers, followed by intensive 10-to-14-day operational training covering recipes, customer service, POS systems, and inventory control.
Supply Chain & Raw Materials: Direct access to vetted vendor networks and central kitchen supplies for core tea blends, proprietary seasonings, and uniform packaging materials.
Marketing & Pre-Launch Buzz: Hyper-local digital ads, local influencer campaigns, grand opening event planning, and continuous promotional kits for festivals and special offers.
Operational Audits & Academic Manuals: Detailed operating manuals, standard operating procedures (SOPs), and regular quality-check audits from field executives.
Ideal Candidate
The ideal Chai Hai Na franchise partner is someone who wants to turn a daily Indian obsession into a profitable business:
Target Entrepreneur: First-time business owners, young professionals looking to start a side venture, corporate executives seeking career independence, or experienced retail/F&B investors looking to diversify.
Key Qualities: Strong customer-first mindset, basic team leadership skills, high energy, and commitment to preserving operational hygiene and brand standards.
Investment Capability: Capital capacity ranging from ₹7 Lakhs for compact kiosk models up to ₹31+ Lakhs for full-scale cafe eateries.
Location Preferences: High footfall areas such as college campuses, IT parks, metro stations, busy market streets, food courts, and healthcare hubs.
Financial Detail
| Parameter | Details / Projection |
| Minimum Total Investment | ₹6.99 Lakhs - ₹9.00 Lakhs (Micro / Express Kiosk) |
| Full Investment Range | ₹7 Lakhs - ₹31 Lakhs+ (depending on outlet size) |
| Franchise Fee | ₹2.00 Lakhs - ₹5.00 Lakhs + GST |
| Property / Space Required | 70 sq. ft. to 1,200 sq. ft. |
| Kitchen & POS Infrastructure Cost | ₹3.50 Lakhs - ₹10.00 Lakhs+ |
| Initial Raw Material & Working Capital | ₹1.00 Lakh - ₹5.00 Lakhs |
| Marketing & Launch Budget | ₹25,000 - ₹1.00 Lakh |
| Royalty / Brand Commission Fee | 5% - 7% of Gross Sales |
| Expected Payback Period (Break-Even) | 12 - 24 Months |
| Revenue Streams | Dine-in sales, takeaway counter orders, and online delivery integrations (Zomato & Swiggy) |