Established
2017
Franchise Units
3
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
In India, chai isn't just a morning routine—it's a cultural emotion, an everyday reset button, and the ultimate conversation starter. Chai Ho Jaye captures this exact spirit by transforming the traditional Indian chai ka adda into a clean, modern, and affordable neighborhood cafe. Founded with the aim of delivering high-quality, authentic Indian teas alongside comforting street foods, the brand bridges the gap between unorganized roadside tea stalls and expensive westernized coffee chains.
By serving signature Kulhad teas, brewed beverages, and popular street snacks at pocket-friendly price points, Chai Ho Jaye builds a loyal customer base of college students, office professionals, and families. The business model focuses on low operational overheads, simple kitchen workflows, and fast table turns. For entrepreneurs looking to capitalize on India’s massive beverage market, a Chai Ho Jaye franchise offers an accessible pathway into the booming QSR (Quick Service Restaurant) sector with manageable startup capital and strong return potential.
Background
Established Year: 2017
Franchise Active Units: 3+ active outlets (expanding across Tier 1, Tier 2, and Tier 3 cities)
Origin & Headquarters: Bhopal, Madhya Pradesh, India
Brand Journey & Ownership: Chai Ho Jaye was launched to organize and elevate the localized tea experience. Recognizing that young urban Indians wanted a clean, comfortable, and hygienic spot to hang out without paying premium prices, the management created a casual dining and quick-serve cafe concept. The brand gradually built a strong regional footprint before opening up for franchise expansion across strategic markets in North, Central, and Western India.
Industry Category: Food & Beverage / Fast Casual / Tea & Coffee Cafe (QSR)
Support Training
Chai Ho Jaye equips franchisees with end-to-end guidance to ensure a smooth launch and sustainable day-to-day operations:
Site Selection & Layout Design: Assistance in analyzing local footfalls, evaluating foot-traffic viability, and creating optimized 2D/3D store layouts for smooth service flow.
Comprehensive Pre-Launch Training: On-site and classroom modules covering store operations, beverage preparation, inventory management, billing software, and hygiene standards.
Supply Chain & Ingredient Support: Centralized sourcing for proprietary tea blends, specialty spices, branded packaging material, and uniform merchandise to maintain quality control.
Staff Recruitment & Onboarding: Guidance on hiring kitchen and counter staff, alongside structured training manuals to minimize operational errors.
Marketing & Promotions: Pre-launch buzz creation, store opening campaigns, localized social media strategy, and integration with online delivery aggregators like Zomato and Swiggy.
Ongoing Operational Audits: Periodic visits and remote monitoring to help store managers optimize food costs, manage waste, and boost overall profitability.
Ideal Candidate
The brand is looking for business partners who bring drive and local market understanding:
Passion for Hospitality: An energetic mindset and a passion for customer service in the food and beverage industry.
Hands-on Business Owners: Entrepreneurs or first-time investors willing to actively supervise or closely monitor daily store performance.
Financial Capability: Adequate capital to fund the initial setup, franchise fees, working capital, and early-stage marketing without over-leveraging.
Target Locations: High-street retail spaces, commercial office complexes, university neighborhoods, transit hubs, or prime food courts with heavy walk-in traffic.
Prior Experience: While prior restaurant or retail experience is helpful, it is not mandatory—willingness to adhere to brand guidelines and systems is key.
Financial Detail
| Financial Parameter | Estimated Value / Structure |
| Total Investment Required | ₹5 Lakhs – ₹10 Lakhs (varies by store size) |
| Minimum Investment (Kiosk/Takeaway) | ₹5 Lakhs |
| Franchise / Brand Fee | ₹1 Lakh – ₹3 Lakhs |
| Space Required | 150 sq. ft. – 1,000 sq. ft. |
| Infrastructure & Interiors | ₹1 Lakh – ₹3 Lakhs (depending on layout and furniture) |
| Kitchen Equipment & POS | ₹1 Lakh – ₹2 Lakhs |
| Initial Working Capital | ₹1 Lakh – ₹2 Lakhs |
| Marketing & Launch Budget | Included within the initial setup investment |
| Royalty / Brand Fee | 2% – 3% of net monthly sales (or fixed structure after initial months) |
| Expected Gross Profit Margin | Up to 40% – 45% |
| Estimated Break-Even Time | 10 to 12 Months |
| Revenue Streams | In-store dine-in, takeaway sales, bulk corporate orders, and online delivery platforms |