Established
2018
Franchise Units
5
Minimum Investment
₹ 5,00,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
Tea in India isn't just a morning beverage; it is a daily ritual, a quick catch-up with friends, and an emotional reset during a long workday. Capitalizing on this deep-rooted cultural habit, Chai La Tandoor Chai has reinvented the traditional kulhad chai experience by bringing smoky, authentic clay-pot brewed tea to high-footfall urban markets. The concept centers on pouring fresh, spiced chai into glowing red-hot clay kulhads, giving the tea a rich, earthy flavor and a distinct aromatic theatricality that naturally draws crowds.
Unlike standard neighborhood tea stalls, Chai La Tandoor Chai blends rustic Indian street flavor with standardized operational practices, hygienic preparation, and an accessible food menu featuring snacks like bun maska, samosas, and regional quick bites. By pairing high-margin beverages with low operational overhead, the brand offers an lucrative food and beverage business opportunity for prospective entrepreneurs looking to capitalize on India’s massive, expanding QSR (Quick Service Restaurant) tea retail sector.
Background
- Established Year: 2018
- Franchise Active Units: 5
- Brand Journey & Market Presence: Starting from a single outlet to test the tandoori brewing model, Chai La Tandoor Chai expanded quickly into tier-1 and tier-2 Indian cities through a streamlined franchise program. The brand operates within the fast-growing Quick Service Restaurant (QSR) & Cafe retail sector.
Support Training
Pre-Launch Support: Assistance with site evaluation, footfall analysis, lease negotiations, store layout design, and complete interior setup guidance.
Operational Training: Hands-on training for staff on standardized tea preparation, clay pot handling, inventory tracking, POS software operation, and hygiene maintenance.
Supply Chain & Raw Materials: Supply of signature tea blends, specialized spices, branded packaging, and clay kulhads through central vendors.
Marketing & Promotional Support: Launch campaigns, localized marketing assets, digital/social media promotions, and listing assistance on food delivery aggregators like Swiggy and Zomato.
Ongoing Guidance: Regular operational audits, menu performance updates, staff retraining modules, and continuous business support.
Ideal Candidate
Target Investor: First-time entrepreneurs, experienced retail store owners, or F&B investors looking for an accessible entry point into the food sector.
Skills & Mindset: Strong customer service focus, basic operational management skills, and a commitment to maintaining brand standards.
Investment Capability: Ability to fund initial setup costs, franchise fees, and maintain working capital during the initial phase.
Location Preference: High-footfall areas such as commercial hubs, college campuses, metro station exits, corporate tech parks, and busy high streets.
Financial Detail
- Total Investment Range: ₹5 Lakhs – ₹15 Lakhs (varies based on model and location size)
- Minimum Investment Required: ₹5 Lakhs (for kiosk/takeaway formats)
- Franchise Fee: ₹1.5 Lakhs – ₹3 Lakhs (plus applicable taxes)
- Format Options: Kiosk / Express Takeaway (100–250 sq. ft.) | Cafe / Dine-in (300–600+ sq. ft.)
- Infrastructure & Fit-Out Cost: ₹2.5 Lakhs – ₹8 Lakhs (covers equipment, interior setup, signage, and POS systems)
- Initial Inventory & Working Capital: ₹50,000 – ₹1.5 Lakhs
- Marketing Budget (Launch): ₹25,000 – ₹50,000
- Royalty / Commission Fee: 3% – 5% of monthly gross sales (or fixed monthly model depending on agreement terms)
- Revenue Streams: In-store dine-in, takeaway sales, corporate order deliveries, and online food aggregator sales (Zomato/Swiggy).
- Expected Break-Even Time: 3 – 6 months
- Expected Return on Investment (ROI): 12 – 18 months