Established
2019
Franchise Units
15
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
Tea in India is far more than a morning habit—it is a daily ritual, a quick catch-up with colleagues, and a comforting pause in a busy schedule. Chai Shai Bar taps into this deep-rooted cultural affinity by elevating the classic Indian chai adda into a clean, energetic, and contemporary café experience.
Positioned at the intersection of traditional taste and modern leisure, Chai Shai Bar delivers handcrafted teas, artisan coffees, signature mocktails, and a curated menu of over 200 food items. By offering gourmet quality at prices accessible to college students, young professionals, and families alike, the brand has carved out a loyal customer base in Tier-1, Tier-2, and Tier-3 markets.
What truly sets Chai Shai Bar apart is its lean, highly efficient operational model. The franchise is engineered to deliver high profit margins without requiring massive floor space or specialized culinary expertise. For entrepreneurs looking to capture a piece of India’s rapidly growing Organized Tea and Café Market, Chai Shai Bar presents a scalable, low-risk entry into the quick-service restaurant (QSR) hospitality sector.
Background
Category / Industry: Quick Service Restaurant (QSR) / Food & Beverage / Café Chain
Origin & Headquarters: Jabalpur, Madhya Pradesh, India
Established Year: 2019
Franchise Operations Commenced: 2020
Active Outlets: 15+ operational outlets across regional hubs and growing pan-India presence
Brand Journey & Market Presence: Originated as a local beverage unit in Jabalpur, Chai Shai Bar gained swift popularity for its hygienic presentation, flavorful artisanal teas, and affordable snack pairs. Recognizing the demand for organized tea outlets in emerging commercial districts, the brand transitioned to a scalable franchise model in 2020. Today, it actively expands across high-street markets, university hubs, and commercial corridors across India.
Support Training
Chai Shai Bar offers comprehensive end-to-end support to ensure every franchise outlet opens smoothly and operates profitably from day one.
1. Pre-Launch & Site Selection Support
Location Assistance: Experts evaluate high-footfall locations, analyzing catchment areas, foot traffic patterns, and competitor density.
Store Layout & Interior Design: Complete architectural guidance, kitchen floor planning, and interior layout standards tailored to your space.
Vendor & Equipment Sourcing: Assistance with purchasing commercial kitchen equipment, furniture, fixtures, and point-of-sale (POS) hardware at pre-negotiated corporate rates.
2. Comprehensive Staff & Operational Training
15-Day On-Site & Classroom Training: Dedicated training programs for franchisees and kitchen staff covering recipe preparation, customer service, inventory control, and hygienic food handling.
Standard Operating Manuals: Comprehensive operational guide detailing daily routines, opening/closing checklists, billing procedures, and hygiene protocols.
3. Marketing & Brand Building
Grand Opening Campaign: Customized promotional launch strategies including localized print flyers, social media announcements, and inaugural discount offers.
Ongoing Marketing: Social media banners, seasonal menu promotional materials, and regional advertising campaigns managed at the corporate level.
4. Ongoing Operational Support & Supply Chain
Raw Material Supply: Centralized supply of signature spice blends, tea bases, and branded packaging to preserve flavor consistency.
Regular Audits & Guidance: Operational audits, continuous R&D for seasonal menu updates, and dedicated account support for day-to-day queries.
Ideal Candidate
Chai Shai Bar looks for enthusiastic franchise partners who are eager to bring a modern café culture to their local markets.
Enterprising Mindset: First-time entrepreneurs, family business owners, or experienced investors looking for a semi-hands-on business model.
Operational Commitment: Willingness to directly oversee daily store operations or hire a reliable store manager to maintain strict quality standards.
Financial Capability: Unencumbered capital of ₹10 Lakhs to ₹15 Lakhs to cover franchise fees, store fit-outs, initial inventory, and working capital needs.
Passion for Customer Service: A high standard for store cleanliness, hospitality, and customer satisfaction.
Preferred Locations: Commercial high streets, prominent market roads, college/university zones, corporate office hubs, commercial malls, or dense residential areas with high foot traffic.
Financial Detail
| Financial Metric | Estimated Value / Details |
| Total Investment Range | ₹10 Lakhs – ₹15 Lakhs (depending on store size & location) |
| Minimum Capital Required | ₹10 Lakhs |
| Franchise Fee | ₹2 Lakhs – ₹5 Lakhs (Included in initial setup agreement) |
| Infrastructure & Kitchen Setup Cost | Approx. ₹6.5 Lakhs – ₹7 Lakhs (Kitchen appliances, counters, seating, interiors) |
| Initial Marketing & Launch Budget | ₹50,000 |
| Working Capital Requirement | ₹1 Lakh – ₹1.5 Lakhs (For initial inventory, utilities, & reserve) |
| Royalty Fee | Nominal 2% (or low fixed commission model) |
| Franchise Agreement Term | 5 Years (Renewable) |
| Expected Payback Period (Break-Even) | 12 to 18 Months |
| Expected Return on Investment (ROI) | 35% – 45% annually |
| Space Required | 100 Sq. Ft. (Kiosk) to 1,000+ Sq. Ft. (Dine-in Lounge) |