Established
2017
Franchise Units
42
Minimum Investment
₹ 3,50,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 6,00,000
Home Based
No
Description
In a country where conversations, deals, and friendships all spark over a hot cup of tea, chai is more than just a beverage—it is a daily ritual. Tap into this evergreen, high-frequency consumer market with Chainaama, one of India's fastest-growing and most reliable quick-service tea café models.
Positioned strategically at the intersection of taste, hygiene, and affordability, Chainaama transforms the unorganized roadside tea stall culture into a clean, modern, and highly scalable café experience. Built around a community-centric ecosystem, the brand brings premium Assam tea blends and highly demanded street-style snacks directly to daily corporate workers, university students, and neighborhood families. For an investor, Chainaama represents a low-barrier, high-margin asset class within the booming Indian Food and Beverage (F&B) sector, engineered for rapid local expansion and consistent daily cash flows.
Why Invest in this Franchise?
Investing in Chainaama bypasses the volatile trial-and-error phases of independent restaurant operations. The brand provides a clear, documented path to profitability through a highly defensive business model.
Exceptional Profit Margins: With up to a 70% gross margin on core beverage offerings, the financial dynamics allow for robust operational profitability even at highly competitive consumer price points.
Recession-Proof Demand: Tea remains an inelastic consumer good in India. Whether the economic landscape is soaring or stabilizing, daily tea consumption remains entirely unchanged.
Low Initial Capital Requirement: Positioned as an affordable micro-entrepreneurship opportunity, the entire layout requires an entry-level financial commitment compared to conventional café systems.
Chef-Independent SOPs: The entire menu is standardized. Pre-packaged raw materials and clear step-by-step assembly guides ensure that you never depend on specialized or high-cost culinary talent to maintain quality.
Omnichannel Revenue Streams: Outlets capitalize on high high-street footfall while simultaneously capturing digital delivery sales via automated online aggregators like Zomato and Swiggy.
Background
Chainaama is backed by solid industry experience and a highly strategic management team that understands the micro-mechanics of Indian supply chains.
| Detail | Information |
| Established Year | 2017 (First corporate outlet launched in 2018) |
| Founders | Sundeep Singh & Akashdeep Dan |
| Parent Company / Ownership | Bogmalo Foods & Hospitality LLP |
| Current Active Units | 42+ Outlets across India and footprints extending internationally |
| Market Presence in India | Spanning 17+ cities including major hubs like Bangalore, Goa, Kolkata, Delhi, Mumbai, and Lucknow |
| Industry Category | Food & Beverage (QSR – Quick Service Restaurant / Tea Café Chain) |
The brand started its journey with a targeted corporate kiosk at an Accenture campus in Bengaluru, understanding early on how to handle massive consumer volume efficiently. Over the years, the founders scaled the network by utilizing tight supply chains and strong standard operating procedures (SOPs).
Support Training
Chainaama operates on the philosophy that a franchisee’s operational success directly mirrors the brand's reputation. Thus, structural support spans the entire lifecycle of the store:
Pre-Launch Support
Location Analysis & Store Layout: The corporate team evaluates your proposed site for pedestrian volume, competing landmarks, and visibility, providing custom 3D store layouts and interior floor plans.
Licensing Assistance: Clear, step-by-step guidance on securing mandatory operational clearances including FSSAI, local municipal trade certificates, and GST registrations.
Operational & Staff Training
Comprehensive Recipe Onboarding: A intensive multi-day training routine for your local staff covering drink preparation, food assembly, waste mitigation, and kitchen hygiene.
POS & Billing Automation: Complete training on digital billing, inventory tracking, and daily cash-closing routines via integrated software partners (Petpooja).
Supply Chain & Marketing Support
Centralized Raw Materials: Direct access to proprietary premium tea blends, branded cups, and uniform apparel ensuring cross-city consistency.
Digital Launch & Delivery Aggregation: Hands-on integration and optimization setup on Swiggy and Zomato alongside targeted hyper-local social media awareness campaigns at zero additional creative cost to the partner.
Ideal Candidate
Chainaama seeks collaborative, execution-oriented partners to drive localized unit growth. Prior restaurant management experience is entirely optional, but the following traits are essential:
Business Mindset & Execution Capability: Individuals with a proactive approach to team supervision, community networking, and executing the pre-defined brand playbook.
Investment Readiness: Candidates possessing the clear, unencumbered capital required for structural setup, initial licensing, and basic working capital reserves.
Passionate Community Builders: Entrepreneurs who understand hospitality and take pride in running a vibrant, hygienic, welcoming daily hangout hub.
Preferred Locations: Premium ground-floor real estate spanning high-traffic zones, commercial office complexes, university gates, transit terminals, or dense residential market lanes.
Financial Detail
| Investment & Operational Component | Cost Estimate / Financial Metric |
| Minimum Initial Investment | ₹3.5 Lakhs |
| Total Investment Range | ₹5 Lakhs – ₹6 Lakhs (inclusive of setup & brand costs) |
| Franchise Fee | Starts from ₹1.5 Lakhs |
| Infrastructure & Setup Cost | Included in total setup layout (covers interior branding guidance & raw material kits) |
| Core Kitchen Equipment Package |
* (1) Deep Freezer (100L) * (1) Refrigerator (190L) * (1) Oil Fryer (5L) * (2) Commercial Inductions * Blender, Waffle Maker, Microwave, Griller, & Tea Boiler |
| Initial Inventory & Startup Kit |
* 5 KG Premium Assam Tea Blend * 500 Branded Paper Cups * 4 Branded T-Shirts & 4 Caps * Measuring tools, Induction base cookware, & commercial strainers |
| Billing & POS Software | Included (1-Year complimentary subscription to Petpooja POS + Thermal Printer) |
| Marketing & Aggregator Launch Budget | Managed via corporate onboarding (covers basic hyper-local launch + Zomato/Swiggy documentation support) |
| Working Capital Reserve | Recommended ₹30,000 – ₹50,000 (for day-to-day liquidity & initial staff wages) |
| Ongoing Royalty Fee | 0% Royalty / Zero Fixed Royalty models available (territory dependent) |
| Average Gross Profit Margins | 60% – 70% on core beverage and snack sales |
| Expected Break-Even Time | 15 to 30 Days (from the date of commercial trading) |
| Expected ROI Timeframe | 7 to 12 Months (depending heavily on foot traffic and location dynamics) |
| Potential Revenue Streams |
* Online delivery food portals (Zomato & Swiggy) * Pre-bundled corporate snack catering & local subscription plans |