Established
2012
Franchise Units
10
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 12,00,000
Home Based
No
Description
Tea isn’t just a beverage in India; it’s an emotion, a daily ritual, and the ultimate social icebreaker. While roadside nukkad stalls have quenched this thirst for decades, modern Indian consumers—especially students, corporate professionals, and young families—are constantly seeking cleaner, comfortable, and vibrant spaces to relax over a hot cup. This exact shift in consumer behavior is where Chaisa steps in to bridge the gap.
Chaisa reimagines the humble neighborhood tea adda into a contemporary, welcoming café experience. Built around the simple idea of offering a comfortable nook for everyone—whether you want to curl up with a book, play board games with friends, or grab a quick bite during work hours—Chaisa blends traditional Indian hospitality with modern café culture. Instead of serving just standard cutting chai, the brand elevates the menu by bringing together rich, aromatic regional teas alongside global tea varieties, refreshing beverages, and a craving-worthy menu of fresh snacks, breakfast items, and light meals.
Positioned strategically between high-end, expensive coffee chains and basic tea stalls, Chaisa offers a high-value, affordable-luxury experience that appeals to Tier 1, Tier 2, and Tier 3 Indian markets. As a franchise opportunity, Chaisa offers an exceptional unit-level business model backed by high gross margins, low initial capital setup, optimized operational workflows, and strong, repeat customer footfalls. Joining the Chaisa franchise network means tapping into India’s booming organized café culture with a proven, scalable, and community-loved brand.
Background
Brand Name: Chaisa
Category: Food & Beverage / Café & QSR / Tea Lounge
Established Year: 2012
Franchise Active Units: 10+ Outlets across India
Brand Concept: Modern neighborhood tea café combining traditional chai culture, global teas, and casual dining snacks.
Founders & Origin: Founded in Jaipur, Rajasthan by energetic professionals and tea enthusiasts who set out to elevate the traditional Indian tea-drinking experience into a warm, community-driven social hub.
Market Presence: Growing footprint with franchise expansion opportunities across Pan-India.
Target Audience: College students, working executives, freelancers, young couples, and families seeking a cozy, hygienic hangout joint.
Support Training
When you partner with Chaisa, you receive end-to-end guidance to ensure smooth store setup and long-term profitability:
Site Selection & Layout Design: Assistance in identifying high-footfall locations and optimizing floor layouts (250 to 400 sq. ft.) for efficient customer flow and seating.
Pre-Launch Operational Training: Hands-on training for store staff and management covering tea brewing consistency, hygiene protocols, customer service, inventory tracking, and point-of-sale software usage.
Supply Chain & Raw Material Support: Seamless access to standardized tea blends, proprietary ingredients, and approved vendor network to maintain uniform taste across all outlets.
Marketing & Advertising Assistance: Launch campaigns, grand opening strategies, local store marketing (LSM) blueprints, and digital/social media promotional support to drive immediate footfalls.
Ongoing Operational Support: Audits, periodic menu additions, staff retraining modules, and 24/7 brand consultation to maintain service excellence.
Ideal Candidate
Chaisa is looking for passionate business partners who want to build a lively culinary destination in their local community. The ideal candidate should possess:
Entrepreneurial Drive: High energy, leadership quality, and a hands-on commitment to managing daily café operations or guiding hired managers.
Passion for Hospitality: A strong appreciation for customer satisfaction, tea culture, and creating a warm, vibrant community atmosphere.
Financial Capability: Adequate capital to fund the initial project investment (₹10 L – ₹12 L) alongside minor working capital reserves.
Preferred Locations: Ownership or long-term lease capability for commercial spaces measuring 250 to 400 sq. ft. in high-visibility areas like commercial high streets, mall food courts, corporate parks, or active university roads.
Financial Detail
| Financial Parameter | Cost / Requirement Details |
| Total Estimated Investment | ₹10 Lakhs – ₹12 Lakhs |
| Minimum Required Investment | ₹10 Lakhs |
| Franchise Fee | ₹1.5 Lakhs (Included in Total Investment) |
| Kitchen Equipment & Setup | ₹2.5 Lakhs – ₹3 Lakhs |
| Furniture & Interior Fixtures | ₹4 Lakhs – ₹5 Lakhs |
| Initial Marketing & Advertising | ~ ₹50,000 |
| Property / Space Required | 250 – 400 Sq. Ft. (Commercial / High Street / Mall) |
| Agreement Term | 5 Years (Renewable) |
| Expected Payback / Break-even | 10 – 12 Months |
| Expected Return on Investment (ROI) | ~ 30% |