Established
2012
Franchise Units
80
Minimum Investment
₹ 6,50,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 11,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) and fast-food industry is experiencing an unprecedented surge, with non-vegetarian, quick-bite concepts leading the charge. Right at the intersection of crispy fried chicken, regional Indian flavors, and pocket-friendly pricing stands Chicken Adda. Operating under parent firm Yappy Tasty Food Hub Pvt. Ltd., Chicken Adda has carved out a massive footprint across India by offering a hybrid menu that seamlessly bridges Western-style fried chicken with vibrant Indian street-style recipes.
Chicken Adda is positioned as a high-volume, quick-service cafe and takeaway joint designed for India’s dynamic youth, working professionals, and families seeking fast, delicious, and hygienic non-vegetarian comfort food. By engineering a streamlined kitchen setup that requires minimal specialized culinary skill, the brand allows franchise partners to deliver consistent taste, fast ticket times, and lucrative profit margins.
Unlike conventional fast-food chains that charge heavy ongoing royalties, Chicken Adda operates on a franchisee-first model, making high-quality QSR entrepreneurship accessible and sustainable in Tier-1, Tier-2, and Tier-3 Indian cities.
Background
Established Year: 2012
Brand Origin: Indore, Madhya Pradesh, India
Parent Company: Yappy Tasty Food Hub Pvt. Ltd.
Founders: Anubhav Yogi and Teena Yogi
Current Active Outlets: 80+ active outlets across multiple Indian states
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) & Cafe
Brand Journey & Market Presence
Chicken Adda was started by corporate professionals-turned-entrepreneurs Anubhav Yogi and Teena Yogi, who sought to bridge the gap between high-end international fried chicken franchises and unorganized local eateries. Recognizing that urban Indian consumers demand hygienic food at everyday pricing, they applied corporate efficiency to the Indian QSR landscape.
Starting from Indore, the brand expanded rapidly across states including Maharashtra, Punjab, Haryana, Rajasthan, Assam, Arunachal Pradesh, Andhra Pradesh, and Odisha. Today, the parent entity Yappy Tasty Food Hub manages a portfolio of successful food brands, with Chicken Adda standing out as its flagship non-vegetarian quick-service concept.
Support Training
Chicken Adda equips every franchise owner with end-to-end guidance to ensure a smooth launch and long-term operational performance.
Pre-Launch Support
Site Selection & Store Layout: Analysis of local foot traffic, demographic profiling, and custom floor-plan blueprints tailored to your chosen store model.
Interior & Kitchen Setup: Assistance with kitchen equipment layout, counter design, signage boards, and interior decor to maintain brand consistency.
Supply Chain Onboarding: Direct access to verified vendors for packaging materials, standardized pre-mixes, and kitchen hardware.
Training Programs
Staff & Kitchen Training: Comprehensive hands-on training for staff on food preparation, frying techniques, recipe adherence, hygiene standards, and inventory management.
Billing & POS System Training: Complete orientation on operating POS billing software, managing inventory logs, and reviewing daily sales summaries.
Marketing & Operational Support
Grand Opening Campaigns: Local promotion kits, banner designs, social media graphics, and launch strategy execution.
Aggregator Onboarding: Direct assistance in listing the store on Swiggy, Zomato, and other local delivery portals.
Ongoing Menu Innovation: Regular addition of new seasonal items and trending recipes developed by the parent brand’s core culinary team.
Ideal Candidate
Chicken Adda looks for energetic entrepreneurs who want to take charge of a growing food business in their local markets.
Business Mindset: Prior background in retail, hospitality, or customer service is helpful, though first-time entrepreneurs with strong leadership skills are equally welcome.
Capital Capability: Ability to invest between ₹6 Lakhs and ₹15 Lakhs without over-leveraging personal finances.
Operational Commitment: Willingness to directly oversee daily operations or appoint a dedicated full-time manager.
Passion for F&B: A genuine drive to deliver fresh, high-quality food and build strong relationships with local foodies.
Preferred Location: High-visibility commercial areas, retail high streets, shopping malls, student/college hubs, transit points (near metro stations/bus terminals), or densely populated residential hubs.
Financial Detail
| Financial Parameter | Model A: Takeaway / Kiosk | Model B: Dine-In Café |
| Minimum Space Needed | 150 – 250 Sq. Ft. | 300+ Sq. Ft. |
| Franchise Fee | ₹2,000,000 + GST | ₹3,000,000 + GST |
| Kitchen Equipment & Setup | ~₹2,50,000 | ~₹2,50,000 |
| Initial Raw Material Stock | ~₹1,50,000 | ~₹1,50,000 |
| IT, POS Software & Marketing | ~₹75,000 | ~₹75,000 |
| Interior & Fixture Cost | Variable (at actuals) | Variable (depends on seating) |
| Total Estimated Investment | ₹6.5 Lakhs – ₹8 Lakhs | ₹8.5 Lakhs – ₹11 Lakhs |
| Royalty / Profit Share | 0% (Keep 100% Profits) | 0% (Keep 100% Profits) |