Established
2021
Franchise Units
20
Minimum Investment
₹ 8,00,000
Franchise Fee
₹ 2,30,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
The Quick Service Restaurant (QSR) scene in India is booming, driven by a young demographic with a growing appetite for bold, fast, and high-quality meals. Among the standout success stories in this space is Chicken Affair, a homegrown brand that has carved out a distinct niche by blending classic western fast-food concepts with the rich, aromatic flavor profiles that Indian diners love.
Chicken Affair isn't just another fried chicken joint. Instead of serving generic, heavily breaded fast food, the brand focuses on authentic marinades, localized spice blends, and cooking techniques that keep the meat tender and flavorful down to the bone. From fiery tandoori-inspired bites and smoky grilled chicken to loaded burgers and signature wraps, the menu hits the sweet spot between comfort food and adventurous flavor.
What truly elevates Chicken Affair in the QSR space is its unit-level economics. Built specifically for the Indian market, the operational model prioritizes lean staffing, minimal kitchen footprint, zero food wastage, and centralized supply chain support. This ensures that every outlet maintains consistent taste while keeping operational overhead remarkably low. For prospective franchisees, Chicken Affair represents an accessible, high-yield entry point into India’s multi-billion dollar food and beverage industry.
Background
Parent Company: Trigon Foods
Founders: Vinayak Lohokare & Sharmilee Taramal
Establishment / Launch Year: Commenced operations pre-pandemic (around 2021–2022)
Active Units: 20
Headquarters: Pune, Maharashtra, India
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Fast Food
Brand Journey & History
Founded by mechanical engineer-turned-entrepreneur Vinayak Lohokare along with his architect wife Sharmilee Taramal, Trigon Foods was created to address a clear gap in the market: delivering affordable, high-quality food to young Indians. Following the massive success of their first brand, Cafe Chocolicious, the founders turned their attention to the non-vegetarian market and created Chicken Affair.
After initial experimentation with cloud kitchens, the leadership team refined the brand into a high-impact QSR and kiosk format. Sharmilee’s design background ensures that every store features an eye-catching, space-efficient aesthetic, while Vinayak’s engineering focus keeps backend operations streamlined and scalable. Today, Chicken Affair is expanding rapidly across tier-1, tier-2, and tier-3 cities across India.
Support Training
Pre-Launch & Site Selection: Assistance in evaluating catchment areas, foot-traffic analysis, lease negotiations, and outlet layout design to maximize seating and counter efficiency.
Operational Training: Thorough staff training covering food preparation, portion control, safety hygiene protocols, billing software (POS), and inventory management based on simple Standard Operating Procedures (SOPs).
Supply Chain Management: Continuous supply of proprietary spice blends, marinades, and packaging materials directly to your doorstep to ensure taste consistency.
Marketing & Local Promotions: Assistance with grand opening campaigns, store signage, social media marketing assets, local promotional flyers, and seamless onboarding on major food delivery apps.
Ongoing Operational Support: Periodic quality audits, continuous R&D for seasonal menu updates, and dedicated account management to resolve daily operational queries.
Ideal Candidate
Chicken Affair is looking for passionate, drive-oriented partners who want to build a profitable local business. You don't need a background in cooking, but you do need business drive.
Target Entrepreneur: First-time entrepreneurs, experienced retail store owners, or existing F&B operators looking to diversify their portfolio.
Skillset & Mindset: Strong leadership skills, a customer-first attitude, basic team management capabilities, and an active hands-on approach to daily outlet management.
Financial Readiness: Clear capability to fund the initial investment (₹8 Lakhs to ₹20 Lakhs depending on the format) along with initial working capital cushion.
Preferred Locations: High-footfall commercial streets, college hubs, residential marketplaces, food courts inside shopping malls, or transit stations (bus/metro stations).
Space Requirements: 200 sq. ft. for a Compact Kiosk / Takeaway model; 300 to 500 sq. ft. for a standard QSR Dine-in setup.
Financial Detail
Chicken Affair offers flexible investment options to suit your capital capability and local real estate conditions. Below is the comprehensive financial breakdown:
| Financial Head | Kiosk Model (Takeaway & Delivery) | Standard QSR Model (Dine-in + Delivery) |
| Space Required | 200 Sq. Ft. | 200 - 500 Sq. Ft. |
| Total Estimated Investment | ₹8 Lakhs - ₹10 Lakhs | ₹12 Lakhs - ₹20 Lakhs |
| Franchise Fee | Included in setup / Zero to Nominal | Approx. ₹2.3 L - ₹3.5 L |
| Kitchen Equipment Cost | Approx. ₹3 Lakhs | Approx. ₹3.5 Lakhs |
| Interior, Fit-outs & Signage | Approx. ₹3.5 Lakhs | Approx. ₹7 Lakhs |
| Initial Marketing & Launch Budget | Approx. ₹1.5 Lakhs | Approx. ₹1.5 Lakhs |
| Working Capital Requirement | ₹1 Lakh - ₹2 Lakhs | ₹2 Lakhs - ₹3 Lakhs |
| Royalty / Revenue Share | Nominal percentage on gross sales / Built into RM | Nominal percentage on gross sales / Built into RM |
| Expected Payback Period | 12 to 15 Months | 12 to 18 Months |
| Target Return on Investment (ROI) | 40% - 50% per annum | 40% - 50% per annum |