Established
2016
Franchise Units
100
Minimum Investment
₹ 15,00,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 21,00,000
Home Based
No
Description
The Indian eyewear ecosystem is undergoing a massive, structural shift. For decades, the market remained heavily fragmented, split between high-priced luxury chains and unorganized local optical shops that offered sub-par quality without any standardization. Recognizing this massive market gap, ClearDekho stepped in as a disruptive force. Positioned squarely as India's leading affordable eyewear brand, ClearDekho caters dynamically to the mass market, targeting low- to middle-income consumers across Tier 2, Tier 3, and Tier 4 cities, as well as dense suburban pockets.
By seamlessly blending an online digital experience with a robust, highly optimized physical storefront network, ClearDekho delivers premium-quality prescription spectacles, reading glasses, branded lenses, and trendy sunglasses within a highly popular price band. The brand has democratized vision care by ensuring that stylish, durable eyewear is no longer a luxury but an affordable everyday necessity.
For an ambitious investor, the ClearDekho franchise model offers a stellar opportunity to enter an industry growing at a rapid double-digit compound annual growth rate. Unlike traditional retail businesses where the owner must micro-manage daily struggles, ClearDekho utilizes an ultra-efficient operational blueprint. Backed by institutional strength and a clear vision to build India's largest value-retail optical footprint, this is your chance to secure a highly scalable asset in an evergreen healthcare and fashion sector.
Background
ClearDekho Eyewear Private Limited was officially incorporated in 2016, commencing full franchise and commercial operations in early 2017. The brand was co-founded by visionary entrepreneurs Shivi Singh and Saurabh Dayal, who aimed to organize the highly chaotic unorganized optical sector across India’s smaller towns and cities. The company has its roots in Ghaziabad, Uttar Pradesh, and quickly gained traction by offering reliable, standardized eye testing alongside budget-friendly products.
Over the years, the brand's rapid trajectory attracted prominent institutional investors, including Windrose Capital, Samyakth Capital, and Aroa Ventures. Demonstrating its immense market potential and operational maturity, ClearDekho became a proud part of the prestigious Jaipuria Group (under the Jaipuria Brandz portfolio). This corporate backing has supercharged the brand's supply chain capabilities, infrastructure access, and corporate governance.
Industry Category: Retail Eyewear & Optometry Services (Healthcare / Fashion Retail)
Market Presence: Over 100+ active franchise units successfully operating across more than 50+ cities in India, with an aggressive road map to scale to major unpenetrated towns.
Support Training
Pre-Launch Support
Location Analytics & Site Selection: The company's real estate team uses data-driven metrics to analyze footfall, demographic layout, and visibility to help you source and finalize the perfect commercial space.
Standardized Interior Turnkey Setup: ClearDekho provides exact architectural blueprints, layouts, and interior design guidelines. They oversee the complete installation of modern product display counters, trial zones, and billing areas.
Operational & Technical Support
Advanced Machinery Procurement: Setting up an optical lab requires highly calibrated vision testing equipment. The brand directly supplies and sets up computerized eye-testing machines.
Centralized POS and ERP Systems: Your store is integrated into a unified software system that tracks sales, manages automated billing, keeps track of customer eye power records, and monitors data smoothly.
Marketing & Growth Support
Hyper-Local Marketing: From launch banners, flyers, and regional newspaper advertisements to targeted digital marketing campaigns (Google Maps optimization, localized social media ads), the brand manages the entire customer acquisition pipeline.
National Brand Building: ClearDekho constantly handles broader marketing initiatives, seasonal discounts, and digital campaigns that organically drive foot traffic straight to your doorstep.
Academic & Staff Training
Optometrist Skill Programs: ClearDekho runs dedicated training modules for certified optometrists to ensure that customer vision check-ups are perfectly precise and match medical standards.
Customer Experience & Sales Training: Retail staff are trained in behavioral soft skills, stock management, upselling techniques, and handling the proprietary billing software.
Ideal Candidate
While the FOCO model limits the need for day-to-day management, ClearDekho looks for strategic partners who align with their growth mindset. The ideal franchisee profile includes:
Strategic Investors & Entrepreneurs: Individuals looking for a highly secure, high-yield passive investment channel to diversify their existing financial or real estate portfolio.
Property Owners: Landlords or commercial space owners who possess a prime retail spot of 200 to 400 sq. ft. in busy commercial centers, high streets, or dense residential markets and want a guaranteed, high-return business on their property.
Business Acumen & Ethics: Scale and background in the optical line is not required. However, an understanding of retail dynamics, professional ethics, and a passion for bringing affordable healthcare to their community is highly valued.
Financial Capability: Candidates must have a clean financial background with the liquid capital readiness required to fund the initial infrastructure, franchise setup fees, and initial security deposits.
Financial Detail
| Financial Component | Estimated Details (INR) |
| Total Initial Investment Required | ₹15 Lakhs to ₹21 Lakhs (plus applicable GST) |
| Minimum Capital Requirement | ₹15 Lakhs |
| One-Time Franchise Brand Fee | ₹1.5 Lakhs to ₹2 Lakhs (Typically included within the initial investment range) |
| Infrastructure & Store Setup Cost | ₹7 Lakhs to ₹10 Lakhs (Covers furnishing, interiors, branding, and signage) |
| Medical Equipment Cost | ₹3 Lakhs (Includes computerized eye-testing machinery and accessories) |
| Initial Working Capital & Stock | Minimal requirement (Inventory managed and facilitated directly by the company) |
| Marketing & Launch Budget | Approx. ₹1 Lakh |
| Space / Property Required | 200 to 400 Sq. Ft. (Commercial high street, mall kiosk, or highly visible residential marketplace) |
| Revenue Sharing / Royalty Structure | Exceptionally investor-friendly; Franchisee retains approx. 90% of the revenue, while the brand handles operations against a minor royalty share (approx. 10%). |
| Expected Break-Even Timeline | Operational break-even within the initial months; Complete capital payback period estimated between 24 to 36 months. |
| Anticipated Return on Investment (ROI) | 3x long-term return potential on invested capital over the contract tenure. |