Established
2002
Franchise Units
20
Minimum Investment
₹ 50,00,000
Franchise Fee
₹ 15,00,000
Total Investment Range
₹ 80,00,000
Home Based
No
Description
The Indian café culture is going through a major shift. Today’s coffee enthusiasts aren't just looking for a quick caffeine fix—they want an experience. They want high-grade beans, artisanal brewing methods, comfortable seating, and an elevated menu that feels indulgence-driven. This exact demand has propelled Coffee By Di Bella into becoming one of the most recognizable premium coffee chains across top Indian metros.
Originating in Australia, the brand successfully blended its specialty coffee roots with the vibrant tastes of the Indian consumer. Known across major cities for its signature coffee blends, freakshakes, and signature Belgian waffles, Coffee By Di Bella hits the sweet spot between a luxury coffee lounge and a social hub.
For investors and entrepreneurs looking to enter the booming Food & Beverage (F&B) industry, partnering with Coffee By Di Bella offers an opportunity to leverage a mature, time-tested brand. Unlike starting an independent café from scratch—where brand positioning, supply chain, and recipe development carry immense risk—a Coffee By Di Bella franchise brings instant market recognition, strong customer loyalty, and high average ticket values. It’s a concept crafted for long-term sustainability in urban markets, high-end commercial hubs, and affluent residential neighborhoods.
Background
- Year Established: Originally founded in Brisbane, Australia, in 2002 by Phillip Di Bella. Operations in India commenced in 2012, later restructured and expanded under the leadership of Rahul Leekha.
Industry Category: Food & Beverage / Specialty Coffee Chain / Premium Casual Dining.
Franchise Active Units: Over 20+ operational units across major Indian urban centres, with a strong presence in Mumbai and active expansion across Tier-1 markets.
Founders & Key Leadership: Founded globally by Phillip Di Bella; Indian master operations and expansion led by Rahul Leekha.
Brand Journey & Ownership: Starting out as a specialty roastery in Australia, Di Bella Coffee entered India as an early mover in the premium coffee segment. Over time, the Indian entity evolved into Coffee By Di Bella, adapting its food portfolio to fit local urban preferences while maintaining international coffee standards. Today, the brand is widely recognized for combining specialty caffeine options with a premium bakery-and-dessert experience.
Support Training
Coffee By Di Bella ensures that franchise partners receive comprehensive, end-to-end operational support:
Site Selection & Layout Design: Assistance with demographic analysis, footfall evaluation, and architectural floor plan design tailored to the brand's aesthetic.
Barista & Academic Staff Training: Comprehensive training modules covering espresso extraction, beverage crafting, waffle and food prep, POS operation, and customer service protocols.
Supply Chain Management: Streamlined procurement of proprietary coffee blends, syrups, raw materials, and branded merchandise.
Marketing & PR Support: Guidance on local launch strategies, social media campaigns, influencer partnerships, and inclusion in national delivery platform agreements.
Ongoing Operational Support: Periodic quality audits, inventory management oversight, menu additions, and regular sales optimizations.
Ideal Candidate
The success of a Coffee By Di Bella outlet depends heavily on the passion and operational commitment of its local partner.
Preferred Profile: Passionate entrepreneurs, experienced F&B operators, or corporate professionals looking to transition into business ownership.
Business Acumen: Strong leadership skills with a keen focus on customer hospitality, staff management, and local community outreach.
Financial Capability: Ability to meet capital requirements for setup, initial operational expenses, and maintain liquid working capital during initial ramp-up phases.
Location Preference: Ground-floor retail spaces, high-street shopping hubs, corporate parks, premium residential pockets, or upscale shopping malls with high footfall.
Financial Detail
| Parameter | Estimated Value / Details |
| Total Estimated Investment | ₹50 Lakhs – ₹80 Lakhs (varies by store footprint) |
| Minimum Investment Required | ₹50 Lakhs |
| Franchise Fee | ₹15 Lakhs – ₹20 Lakhs + Applicable Taxes |
| Franchise Units Available | Single-Unit Franchises, Multi-Unit Master Franchises |
| Required Area / Floor Space | 600 sq. ft. – 1,200 sq. ft. |
| Infrastructure & Setup Cost | ₹30 Lakhs – ₹40 Lakhs (Interiors, kitchen equipment, POS, signage) |
| Initial Working Capital & Inventory | ₹5 Lakhs – ₹10 Lakhs |
| Royalty / License Fee | 6% – 8% of Gross Monthly Revenue |
| Marketing Budget | Included within ongoing operational allocation & national marketing pool |
| Expected Break-even Period | 12 – 18 Months (dependent on location and operational control) |
| Expected ROI / Payback Period | 2 to 3 years |
| Average Customer Ticket Size | ₹350 – ₹500 |