Established
2023
Franchise Units
37
Minimum Investment
₹ 6,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 6,00,000
Home Based
No
Description
India’s QSR (Quick Service Restaurant) and beverage sectors are undergoing a massive transformation. While traditional tea stalls dominated the streets for decades, the modern Indian consumer—ranging from college students to busy working professionals—is demanding high-quality, freshly brewed coffee that is both hygienic and affordable.
Coffee Waala enters this gap as a disruptive player, blending traditional street-side accessibility with gourmet coffee culture. Designed as a mobile coffee cart and low-overhead kiosk franchise, Coffee Waala strips away the massive capital expenditure normally associated with brick-and-mortar cafes. By eliminating exorbitant commercial rent and expensive interior build-outs, Coffee Waala allows franchise partners to achieve quick profitability while serving top-tier hot and cold brews, special premixes, and artisanal beverages on the go.
Whether positioned near bustling metro stations, college campuses, corporate hubs, or high-street retail zones, Coffee Waala provides an inclusive, self-sustaining business model that puts high-yield entrepreneurship within reach of everyday investors.
Background
- Brand Name: Coffee Waala
- Established Year: 2023
Industry Category: Food & Beverage (F&B) / Quick Service Restaurant (QSR) / Mobile Coffee Carts
Core Concept: Mobile coffee carts and micro-kiosks serving artisanal coffee, cold brews, and quick snacks at accessible price points.
Active Units: 37+ outlets/carts operating across multiple states.
Market Presence: Expanding footprint across key regions including North and Central India (Haryana, Rajasthan, Punjab, Uttar Pradesh, Uttarakhand, Maharashtra, and Madhya Pradesh).
Ownership Model: Privately held franchisor enterprise supporting localized franchise operators across Tier-1, Tier-2, and Tier-3 cities.
Support Training
1. Pre-Launch Support
Market Research & Location Optimization: Guidance on choosing high-footfall spots, negotiating space agreements, and mapping target demographics.
Turnkey Infrastructure: Delivery of custom-made, durable, aesthetic wooden carts equipped with specialized Freezers-on-Wheels (FOW), grinding tools, and espresso machinery.
Licensing Assistance: Complete guidance on procuring FSSAI licenses, local municipal trade permissions, and GST registrations.
2. Academic & Operational Training
Barista & Chef Training: Hands-on instruction covering beverage preparation, recipes, milk-frothing techniques, and menu customization.
Operational SOPs: Soft skills, hospitality etiquette, equipment maintenance, and strict hygiene protocols.
Inventory & Raw Material Supply: Centralized supply chain setup for raw coffee beans, pre-mixes, cups, packaging, and branded merchandise.
3. Marketing & Digital Onboarding
Online Aggregator Onboarding: Direct listing setup on Zomato, Swiggy, and local delivery networks to drive digital orders.
Digital Marketing Campaigns: Hyperlocal Facebook and Instagram ad setups targeting potential customers within a 3–5 km radius.
Payment Gateway Integration: Centralized payment solutions (Paytm, PhonePe, UPI POS) ready out of the box.
Ideal Candidate
Coffee Waala is looking for passionate partners who are ready to build a scalable business in their local markets.
Entrepreneurial Drive: First-time entrepreneurs, young professionals, or experienced retail investors looking for a high-margin side business or full-time operation.
Passion for Hospitality: A strong focus on customer satisfaction, cleanliness, and beverage quality.
Investment Capacity: Ability to deploy ₹6 Lakhs to ₹10 Lakhs in initial capital alongside minor working capital reserves.
Preferred Locations: High footfall areas including tech parks, university gates, transit hubs (metro/railway stations), shopping malls, market streets, and event grounds.
Financial Detail
The Coffee Waala model is designed to minimize capital deployment while maximizing return on investment.
| Financial Parameter | Details & Breakdown |
| Total Investment Required | ₹6.00 Lakhs + GST (Single Unit Setup) |
| Franchise Brand Fee | ₹2.00 Lakhs (Included in total investment) |
| Equipment & Machinery | ₹4.00 Lakhs (Included in total investment - carts, freezers, brewing kit) |
| Marketing Budget | ₹15,000 worth of free digital campaigns provided at launch |
| Space Required | 80 to 300 Sq. Ft. (Kiosk/Cart setup space + small prep storage room) |
| Royalty / Revenue Share | Nominal fixed fee or 0-3% variable royalty (varies by territory contract) |
| Expected Payback Period | 6 to 8 Months |
| Expected ROI | 160% – 180% annually |
| Agreement Term | 5 Years (Renewable) |