Established
2015
Franchise Units
300
Minimum Investment
₹ 12,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
The Indian pharmaceutical retail sector is undergoing a massive shift. While traditional brick-and-mortar chemists continue to charge full Maximum Retail Price (MRP) for branded life-saving drugs, modern consumers actively seek value without compromising on medicine authenticity. Dava Discount—a division of BSE-listed Rajnish Wellness Limited—has emerged as a game-changer in this market.
Unlike generic-focused pharmacy models, Dava Discount specializes in delivering 100% genuine, top-tier branded medicines from leading global and Indian pharmaceutical manufacturers at flat discounts ranging from 20% to 25% off MRP. This unique positioning bridges the gap between high-cost traditional pharmacies and budget-conscious families, giving customers instant savings on chronic and acute prescriptions.
For prospective entrepreneurs and investors, a Dava Discount franchise offers a recession-proof retail business backed by corporate infrastructure, centralized supply chains, and strong brand equity. By combining physical retail, hyper-local door delivery, and digital channels, Dava Discount franchisees tap into steady, recurring community demand, generating resilient monthly cash flows from day one.
Background
Parent Company: Rajnish Wellness Limited (BSE Listed)
Incorporation Year: 2015 (Rajnish Wellness Limited)
Franchise Launch Year: 2020 / 2021
Active Franchise Units: 300+ operational stores across India (with rapid expansion nationwide)
Founder / Key Leadership: Mr. Rajnish Kumar Singh (Managing Director & Promoter, Rajnish Wellness Limited)
Industry Category: Healthcare Retail / Pharmacy & Wellness Outlet
Brand Journey & History
Rajnish Wellness Limited began its journey in 2015 focused on personal care, ayurvedic items, and lifestyle wellness products. Recognizing the heavy financial burden placed on Indian households by monthly prescription costs, the company launched the Dava Discount model.
The brand rapidly expanded its reach across Tier 1, Tier 2, and Tier 3 cities. A major historical milestone occurred in February 2023, when Rajnish Wellness secured a landmark project with Eastern Railways to develop 270 wellness and pharmacy stores across key stations, highlighting its operational capability and institutional trust. Today, Dava Discount operates a robust C&F and distributor network spanning over 21 Indian states.
Support Training
Dava Discount operates on a plug-and-play franchise model designed to enable non-medical investors to run a compliant pharmacy business easily.
1. Pre-Launch & Licensing Support
Site Selection & Audit: Assistance with analyzing footfall, demographic density, and catchment suitability to pick the right retail location.
Regulatory & Legal Assistance: Hands-on assistance for securing local Drug Licenses (Retail Drug License) and FSSAI approvals.
Store Design & Layout: Standardized 2D/3D interior designs, branding, signage, counters, and temperature-controlled storage setup.
2. Operational & Staffing Support
Pharmacist & Staff Recruitment: Sourcing certified B.Pharm / D.Pharm qualified pharmacists and retail sales associates.
Centralized Billing & ERP Software: Provision of POS billing software for inventory tracking, batch monitoring, expiry control, and automated re-ordering.
Supply Chain & Logistics: Direct supply from company C&F hubs to ensure genuine stock availability and high order-fill rates.
3. Marketing & Academic Training
Staff & Owner Training: Comprehensive operational training covering customer service, pharmaceutical handling, soft skills, and billing software navigation.
Local & Digital Marketing: Initial inauguration marketing campaigns, pamphlets, hoardings, digital geo-targeted ads, and promotional schemes to jumpstart local store awareness.
Ideal Candidate
Dava Discount actively seeks passionate partners who want to build a sustainable local business while providing affordable healthcare to their community.
Background: Prior medical background is not mandatory. Suitable for existing business owners, first-time entrepreneurs, retired professionals, or retail investors.
Passion & Community Focus: Drive to deliver customer satisfaction, foster long-term customer relationships, and execute hyper-local sales strategies.
Financial Capability: Unencumbered capital of approximately ₹12 Lakhs to ₹15 Lakhs for initial capital expenditure, inventory, and short-term working capital cushion.
Location Preference: Ground-floor commercial property (150 to 250 sq. ft.) in high-density residential hubs, near hospitals/polyclinics, main market roads, or transit hubs with clear visibility.
Financial Detail
(Note: Figures are indicative estimates and subject to location, store size, and GST regulations)
| Financial Metric | Estimated Amount / Detail |
| Total Investment | ₹12,00,000 – ₹15,00,000 + GST |
| Minimum Capital Required | ₹10,00,000 – ₹12,00,000 |
| Franchise / Brand Fee | ₹2,50,000 – ₹2,95,000 (+ applicable taxes) |
| Space Required | 150 – 250 sq. ft. (Commercial ground level) |
| Infrastructure & Fit-Outs Cost | ₹2,00,000 – ₹3,00,000 (Racks, counter, air conditioning, signage, computer) |
| Initial Inventory / Stock Value | ₹4,00,000 – ₹6,00,000 (Branded pharmaceuticals & FMCG wellness) |
| Marketing & Launch Budget | ₹1,00,000 – ₹2,00,000 |
| Working Capital | ₹1,00,000 – ₹2,00,000 |
| Royalty / Commission Structure | Flat low royalty structure or nominal annual renewal fee (varies by agreement type) |
| Expected Payback Period | 12 – 20 months |
| Expected ROI | Highly competitive (25% to 35%+ gross profit margins on overall stock mix) |