Established
2015
Franchise Units
200
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
DessiCuppa has emerged as a powerhouse in India’s quick-service beverage landscape. By taking traditional Indian refreshments—like thick lassis, natural fruit juices, and classic cold coffees—and pairing them with global favorites like thick shakes, mocktails, and smoothies, the brand has created a concept that appeals across generations.
Instead of relying on overly complicated menus, DessiCuppa focuses on high-margin, fast-turnover beverages that keep operational friction low. The brand positioning sits right in the sweet spot of the market: premium quality at pocket-friendly prices. For an investor, this translates to high footfall volume, steady repeat business, and a store footprint that can thrive in high-density areas without requiring massive real estate.
Why Invest in this Franchise?
Low Initial Capital: Entry costs start significantly lower than traditional food franchises, making it accessible for first-time operators.
High Margin Product Mix: Cold beverages carry some of the healthiest gross profit margins in the entire food and beverage sector.
Minimal Wastage: Standardized recipes and centralized supply pipelines ensure inventory risks stay close to zero.
Compact Store Footprints: Kiosks and small retail fronts mean lower monthly overheads on rent and utilities.
Proven Scalability: Over 40% of existing store owners operate multiple outlets, proving the strength of the unit economics.
Background
Established Year: 2015
Active Franchise Units: 200+ outlets across major Indian cities and select international markets (including Dubai/UAE)
Industry Category: Food & Beverage (Quick Service Restaurant / Specialty Beverage Kiosk)
Market Presence: Strong foothold across South and Central India, with active expansion across metro, Tier-1, and Tier-2 locations nation-wide.
Support Training
Site Selection & Store Setup: Real-estate evaluations, layout planning, and interior setup guidance optimized for high kitchen efficiency.
Staff Recruitment & Academics: Assistance with sourcing kitchen crew, accompanied by hands-on preparation training and standard operating procedures (SOPs).
Supply Chain Integration: Direct access to approved vendor networks and proprietary ingredient blends to maintain consistency.
Launch & Operational Guidance: On-site launch support during the opening phase, along with regular audit visits and operational troubleshooting.
Marketing & Local PR: Promotional toolkits, digital marketing collateral, and grand opening campaign blueprints.
Ideal Candidate
First-Time Entrepreneurs: Individuals seeking a managed risk entry point into the F&B sector.
Multi-Unit Investors: Experienced business owners wanting to scale multiple small-footprint locations across a city.
Hands-On Managers: Operators who are willing to spend time on the floor ensuring quality control and staff discipline.
Prime Location Access: Candidates who own or can secure 200 to 500 sq. ft. of space in high-traffic zones—such as near colleges, tech parks, shopping streets, or transit hubs.
Financial Detail
| Metric | Details |
| Investment Range | ₹10 Lakhs – ₹20 Lakhs (depending on outlet format) |
| Minimum Space Needed | 200 sq. ft. (Kiosk) / 500 sq. ft. (QSR Outlet) |
| Brand / Franchise Fee | Approx. ₹1 Lakh – ₹2 Lakhs |
| Royalty / Commission | ~5% of sales |
| Payback Period / ROI | 12 to 24 months |
| Primary Revenue Streams | Over-the-counter sales, takeaway orders, and food delivery aggregator partnerships |