Established
2021
Franchise Units
30
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
Detailing Daddy represents a modern, high-precision automotive care concept designed to capture the booming U.S. auto-detailing and reconditioning market. Combining advanced ceramic coatings, paint protection film (PPF) application, paint correction, and deep interior restoration, the brand brings meticulous studio-grade services to everyday car owners and luxury vehicle enthusiasts alike. Built on a standardized, low-headcount operational structure, Detailing Daddy offers entrepreneurs an approachable path into the lucrative automotive aftermarket without requiring prior professional detailing experience.
Why Invest in this Franchise?
Booming Aftermarket Sector: Driven by longer vehicle ownership cycles and growing consumer interest in vehicle preservation, the U.S. car care industry continues to deliver resilient, year-round demand.
High Margin Services: Advanced offerings like nano-ceramic coatings and PPF carry high ticket sizes and strong profit margins compared to standard automatic car washes.
Recurring Revenue: Multi-tier maintenance packages, fleet contracts, and seasonal reconditioning generate reliable, ongoing revenue streams.
Lean Operating Model: Standardized service protocols allow owners to manage operations with a small crew of skilled technicians and minimal inventory overhead.
Background
Established Year: 2021 (Parent Entity: Detailing Daddy Private Limited)
Founders & Key Leadership: Achyut Kishor, Aditya Kishor, and Neelima Prasad
Brand Origin & Head Office: Ranchi, Jharkhand / New Delhi, India
Franchise Network: Over 30 active units across multiple regions in India
Industry Category: Automotive Care, Maintenance, and Surface Protection
Business Structure: Private Limited Firm registered under MCA guidelines
Support Training
Pre-Launch Site Selection & Setup: Complete assistance with demographic mapping, site layout planning, specialized studio lighting design, and equipment installation.
Hands-on Technical Training: Comprehensive initial training at headquarters covering chemical safety, orbital polishing techniques, scratch-removal protocols, and flawless PPF application.
Marketing & Lead Generation: Coordinated digital campaigns across local social media platforms, search engine marketing, and grand opening promotions.
Operational & Software Systems: Integration into the central CRM platform for inventory management, customer service scheduling, and official e-warranty issuance.
Ongoing Quality Audits: Continuous technical support, routine field audits, and updates on global detailing technology trends to keep studio staff competitive.
Ideal Candidate
Target Investor: Motivated entrepreneurs, automotive enthusiasts, or multi-brand franchise operators looking to tap into the automotive sector.
Skill Requirement: Strong administrative, local marketing, and team-management abilities (technical detailing skills are trained ground-up).
Investment Readiness: Financial capacity to fund studio build-out, capital machinery, and working capital requirements.
Location Preference: High-visibility commercial plots, main roads, or retail hubs measuring 1,000 to 1,500 sq. ft. with sufficient parking access and proper drainage infrastructure.
Financial Detail
| Financial Parameter | Details / Estimated Range |
| Total Investment Required | ₹20 Lakhs – ₹30 Lakhs |
| Minimum Capital Requirement | ₹20 Lakhs |
| Franchise Fee | ₹2.5 Lakhs |
| Infrastructure & Build-out Cost | ₹7 Lakhs (Interior, Bay Setup, Specialized Lighting) |
| Equipment & Machinery Cost | ₹4 Lakhs (Compressors, Polishers, Washers) |
| Initial Stock & Chemical Inventory | ₹4 Lakhs |
| Marketing & Launch Budget | ₹2 Lakhs |
| Working Capital / Licensing / IT | ₹50,000 – ₹1.5 Lakhs |
| Royalty Fee | Nominal monthly royalty / brand support fee |
| Expected Break-Even Time | 12 – 18 Months |
| Target Profit Margins | 16% – 25% Net Margin |
| Revenue Streams | PPF Installations, Ceramic/Graphene Coatings, Interior Spa, Underbody Coatings, Foam Washing |