Established
2010
Franchise Units
00
Minimum Investment
₹ 25,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 35,00,000
Home Based
No
Description
India's automotive aftermarket is undergoing a massive shift. As car owners move beyond basic transportation to demand custom aesthetic upgrades, high-end infotainment systems, and advanced safety tech, the need for reliable, professional car accessory hubs has never been higher. Devesh Car Accessories steps in to fulfill this precise demand.
Positioned as a premier one-stop destination for automotive upgrades, Devesh Car Accessories combines top-tier product sourcing, skilled installation technicians, and a customer-centric retail layout. Unlike generic local shops, the brand brings structured standards to car customization—offering everything from Android touchscreen units, ambient lighting, and high-performance audio setups to custom seat covers, paint protection films (PPF), and ceramic coatings.
By bridging the gap between high-end detailing studios and neighborhood accessory shops, Devesh Car Accessories gives franchisees a profitable entry point into India's rapidly growing automotive retail market.
Background
| Detail | Information |
| Brand Name | Devesh Car Accessories & Modifications |
| Established Year | 2010 (Incorporated as LLP in 2019) |
| Promoters / Key Leadership | Devesh Chhabra, Saket Ahuja |
| Industry Category | Automotive Retail & Customization Services |
| Headquarters / Primary Base | Kolkata, West Bengal, India |
| Active Franchise/Retail Units | Multiple active outlets and expanding network across regional hubs |
| Market Presence | Strong established presence in Eastern India with national expansion initiatives underway. |
From its roots in car accessory sales and detailing, the brand built its reputation on clean installations, quality workmanship, and reliable after-sales support. Recognizing the fragmented nature of India's auto-accessory market, the company organized its operations into a structured franchise model to deliver consistent service nationwide.
Support Training
Pre-Launch Site Selection & Store Setup: Complete assistance with location analysis, footfall assessment, layout planning, signage, and workshop bay installation.
Technical & Operational Training: Intensive practical training for floor staff and fitment technicians covering electrical wiring, audio tuning, seat cover fitting, and detailing application techniques.
Inventory Management & Supply Chain: Tech-enabled POS systems integrated with centralized inventory tracking, ensuring optimal stock levels without over-capitalizing on slow-moving parts.
Marketing & Local Launch Support: Comprehensive digital marketing toolkits, hyper-local social media campaign setups, promotional collateral, and inaugural launch support to drive initial footfall.
Ongoing Academic & Service Updates: Regular refresher training sessions when new car models, dash-cams, or advanced infotainment products hit the market.
Ideal Candidate
Automotive Enthusiasts & Entrepreneurs: Individuals with a genuine passion for cars, modifications, and customer service.
Active Business Managers: Preferred investors who plan to be hands-on or designate a dedicated store manager to oversee daily operations.
Financial Capability: Investors with liquid capital to comfortably handle store setup, initial stock buying, and 3–6 months of operational buffer.
Property Requirements:
Space needed: 800 to 1,500 sq. ft. (ground floor preferred).
Must feature direct road frontage with dedicated parking/installation bay space for at least 2–3 cars simultaneously.
Preferred Locations: High-visibility retail corridors, auto-market hubs, or busy main roads in Tier 1, 2, and 3 cities near major car dealerships.
Financial Detail
| Cost Breakdown | Estimated Amount (INR) |
| Minimum Initial Investment | ₹15,00,000 – ₹20,00,000 |
| Total Estimated Investment | ₹25,00,000 – ₹35,00,000 (varies by store size) |
| Franchise Fee | ₹300,000 – ₹500,000 + GST |
| Interior, Fit-Outs & Fitment Bays | ₹800,000 – ₹1,200,000 |
| Initial Inventory Capital | ₹1,000,000 – ₹1,500,000 |
| Working Capital (3-6 Months) | ₹300,000 – ₹500,000 |
| Local Marketing & Grand Launch | ₹100,000 – ₹200,000 |
| Royalty / Management Fee | 3% – 5% of monthly gross sales (or fixed monthly model) |
| Expected Payback / Break-Even Time | 12 to 18 Months |
| Expected Gross Profit Margin | 25% – 40% across product categories |