Established
2020
Franchise Units
00
Minimum Investment
₹ 17,50,000
Franchise Fee
₹ 7,00,000
Total Investment Range
₹ 22,50,000
Home Based
No
Description
The Indian dessert market is experiencing a massive paradigm shift. Today’s consumers are no longer just looking for a sweet treat; they are searching for an experience. Leading this experiential wave is Eat Confetti, a highly celebrated, visually spectacular, and experimental dessert cafe brand. Incubated and supported by the prestigious T-Hub Foundation in Hyderabad, Eat Confetti has reimagined confectionery by blending natural ingredients with whimsical, interactive culinary art.
From their famous Cotton Candy Burritos and "Unicorn Poop" treats to cotton candy-stuffed chocolates and artisanal ice creams, the brand has captured the hearts—and Instagram feeds—of millennials and Gen Z across urban India. Eat Confetti stores are designed as vibrant, photogenic spaces that serve as micro-exhibitions of joy. By positioning itself at the intersection of gourmet quality and high-shareability social media culture, the brand offers an incredibly lucrative retail footprint with strong brand recall and a highly enthusiastic, loyal customer base.
Why Invest in this Franchise?
Instagrammable & Viral Product Catalog: Unlike traditional bakeries, Eat Confetti relies on experiential products that encourage organic word-of-mouth marketing via social media reels and posts.
T-Hub Backed Innovation: Supported by one of India's premier startup incubators, the brand functions with highly streamlined, tech-driven supply chains and standard operating procedures (SOPs).
Flexible Franchise Models: With formats ranging from compact kiosks to expansive experiential cafes, investors can choose a model that perfectly matches their budget and local market dynamics.
High Margins & Quick Inventory Turnaround: Confectionery and experimental desserts yield higher gross profit margins compared to traditional fine-dining or complex multi-cuisine restaurant concepts.
Background
Established Year: 2020
Founders: Madhavi Devi Padimi & Sai Neeharika Gollapalli
Headquarters: Jubilee Hills, Hyderabad, Telangana
Legal Entity: Eat Confetti LLP
Industry Category: Food & Beverage (Bakery, Confectionery, & Experiential Dessert Cafe)
Market Presence: Strong foothold in Hyderabad with rapidly growing footprints across major Tier-1 and Tier-2 Indian cities through modular retail outlets.
Support Training
1. Pre-Launch & Site Selection Support
The brand’s corporate team assists in mapping high-footfall micro-markets, evaluating premium commercial properties, malls, or high-street locations, and managing the specialized interior design to match the brand's aesthetic.
2. Technical & Kitchen Training
Comprehensive training is provided to the kitchen and counter staff covering food preparation, signature dessert assembly (like cotton candy structuring), and presentation ethics to ensure visual consistency across all outlets.
3. Operational Support & Supply Chain
Franchisees gain access to a centralized raw material supply chain, standard operating procedures manual, and an integrated POS/billing software management system for inventory control.
4. Marketing & Launch Support
The brand handles localized digital marketing, orchestrates influencer collaborations for the launch phase, and supplies all necessary creative assets for hyper-local promotions.
Ideal Candidate
Passion for the Food & Beverage Sector: Prior experience in retail, hospitality, or the food industry is an asset, though a strong focus on maintaining customer experience is paramount.
Investment Readiness: Financial capability to fund the chosen model, manage minor local marketing components, and absorb early-stage operational capital requirements.
Location Preference: Access to or ownership of a commercial space in high-density areas such as premium shopping malls, popular high streets, university neighborhoods, or upscale residential zones.
Commitment to Quality: Entrepreneurs who will fiercely protect the brand's premium, natural-ingredient philosophy and customer-first service culture.
Financial Detail
| Investment Component | Financial Value (Approximate) |
| Minimum Setup Investment | ₹6.5 Lakhs (For Ultra-Kiosk) |
| Standard Cafe Setup Investment | ₹17.5 Lakhs to ₹22.5 Lakhs |
| Franchise Fee | ₹7 Lakhs (Varies based on format scale) |
| Infrastructure & Kitchen Setup Cost | ₹13 Lakhs to ₹23 Lakhs (Depending on civil work & equipment) |
| Working Capital Requirement | ₹2 Lakhs to ₹3 Lakhs |
| Marketing & Launch Budget | Allocated within the initial infrastructure/launch plan |
| Required Area / Space | 250 Sq. Ft. to 600 Sq. Ft. |
| Staffing Requirement | 4 to 5 Skilled/Semi-Skilled Personnel |
| Royalty Fees / Revenue Sharing | Brand charges ~10% Royalty (Franchisee retains ~90% of revenue) |
| Expected ROI Timeline | Within 12 to 18 Months |
| Average Break-Even Period | 3 to 6 Months (Subject to store location performance) |