Established
2017
Franchise Units
3
Minimum Investment
$79,045
Franchise Fee
$50,000
Total Investment Range
$206,335
Home Based
No
Description
In an era where the "Silver Tsunami" is reshaping the American demographic, the demand for personalized, dignified home care has never been higher. EmmUcare stands at the forefront of this essential industry, offering a mission-driven franchise model that prioritizes people over profits. We specialize in non-medical, in-home care for adults aged 18 and older, including U.S. Veterans, private pay clients, and insurance participants.
Our concept is rooted in the belief that Care is Centered Around You. Unlike high-volume agencies that treat clients like numbers, EmmUcare focuses on emotional support, active listening, and a profound respect for privacy. We have carved out a dominant market position by blending high-touch human compassion with high-tech operational efficiency. As an EmmUcare franchisee, you aren't just opening a business; you are becoming a pillar of support in your community, providing the safety and independence that seniors and individuals with disabilities need to thrive in the comfort of their own homes.
Background
- Established Year: Founded in May 2017.
- Franchise Launch: Rebranded to EmmUcare and began franchising in July 2023.
- Franchise active Units: 2
- Founders: Kayla Borgess, CEO.
- Brand Journey: What started as a focused operation in a home office quickly evolved into a multi-location success story, winning awards for agency excellence.
- Market Presence: Currently expanding across the USA (available in most states, with specific exclusions for registration states).
- Industry Category: Non-medical Home Health Care / Senior Care.
Support Training
EmmUcare Launch Academy: A comprehensive initial training program at our corporate headquarters.
Pre-Launch Support: Guidance on state licensing, office site selection (typically 200–500 sq. ft.), and vendor account setup.
Operational Training: Master our "Tech-Enabled Efficiency" systems for scheduling, billing, and payroll.
Academic & Compliance Support: Step-by-step guidance on meeting state-specific regulations and maintaining high-quality care standards.
Marketing & Grand Opening: A tailored launch marketing budget to build immediate local brand awareness.
On-Site Field Support: Hands-on assistance at your location during your soft opening to ensure a confident start.
Ideal Candidate
An Involved Owner-Operator: Someone who wants to be the face of their local office and actively engage with referral partners and families.
Compassionate Leader: You should have a genuine passion for serving the elderly and veterans.
Business Minded: While healthcare experience isn't required, a background in management, sales, or community networking is a major plus.
Investment Capability: Financial readiness to cover the initial startup and at least 3 months of working capital.
Location Preference: Entrepreneurs looking to serve their local community within a protected territory of high-potential demographics.
Financial Detail
| Category | Details |
| Total Investment Required | $79,045 – $206,335 |
| Minimum Cash Required (Liquid) | $40,000 |
| Franchise Fee | $50,000 |
| Royalty Fees | 5% of Gross Sales |
| Marketing Budget (Launch) | $2,000 – $6,000 |
| Infrastructure Cost | Small office space required |
| Working Capital | 3 months of operating expenses recommended |
| Break-Even Time | Varies; launch takes as little as 2–3 months |
| Potential Revenue Streams | Private Pay, Veteran Affairs (VA) Benefits, Long-term Care Insurance |