Established
2001
Franchise Units
4000
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 35,00,000
Home Based
No
Description
The Indian premium innerwear market is undergoing a massive shift. Today, modern Indian women do not view lingerie merely as a functional basic requirement; they embrace it as an exquisite lifestyle essential that boosts confidence, comfort, and personal style. Standing at the very forefront of this evolution is Enamor, India’s leading premium lingerie and leisurewear brand.
Launched with a vision to redefine intimate wear for women, Enamor has successfully carved out a unique market positioning. It bridges the gap between high-end international design aesthetics and the specific fit requirements of the Indian body type. By offering an expansive product matrix that includes everyday essentials, high-fashion lingerie, shaping outerwear, athletic athleisure, and comfortable nightwear, Enamor caters to every facet of a modern woman's life.
As a franchise concept, Enamor offers a highly secure and lucrative retail business model. The brand operates with an omnichannel strategy, combining a massive digital presence with premium physical brick-and-mortar stores. By establishing an Exclusive Business Outlet franchise, retail entrepreneurs can leverage Enamor's immense brand equity, fiercely loyal consumer base, and proven retail framework to dominate the booming premium women’s apparel segment in their territory.
Background
Established Year: 2001
Franchising Commenced: 2017
Founders / Parent Origin: Originally established as a joint venture between Gokaldas Images Private Limited and Barbara of Paris (a legendary French heritage lingerie brand). The business was later backed by premium private equity and acquired by the global investment giant Advent International.
Current Leadership: Led by CEO Shekhar Tewari.
Industry Category: Apparel & Retail (Premium Women’s Innerwear, Athleisure, and Loungewear).
Market Presence & Active Units: Enamor boasts a massive pan-India footprint. Beyond its strong digital e-commerce network, the brand's products are sold across more than 4,000 multi-brand outlets and over 375 large-format stores. To drive deeper experiential retail, the brand has been expanding its footprint of Exclusive Business Outlets via the franchise route, targeting major metros, Tier-1, and Tier-2 cities nationwide.
Support Training
Pre-Launch Support
Site Selection & Analytics: Complete assistance in analyzing footfall data, demographics, and commercial viability to select the perfect retail location.
Store Design & Fit-Outs: Detailed architectural layout planning, interior design blueprints, and visual merchandising guidelines to ensure the store reflects Enamor's signature global aesthetic.
Operational & Supply Chain Support
Inventory & Stock Management: Advanced automated inventory management tools to optimize stock levels, minimize dead stock, and handle replenishment seamlessly.
POS & Billing Software: Integrated retail software solutions for smooth, hassle-free checkout, customer database management, and daily sales reporting.
Marketing & Branding
National Campaigns: Franchisees benefit directly from high-impact digital campaigns, celebrity endorsements, and print media marketing run by the parent brand.
Local Store Marketing: Tailored advertising toolkits, seasonal launch materials, and promotional strategies designed to capture local neighborhood traffic.
Training & Academic Support
Staff Recruitment Guidance: Assistance in finding and shortlisting skilled retail staff.
Product Knowledge & Fit-Training: Comprehensive training programs for store associates covering the technicalities of bra-fitting, fabric properties, and upselling techniques to deliver a premium boutique experience.
Ideal Candidate
Enamor looks for passionate business partners who can uphold the brand's image of style and sophistication. The ideal partner profile includes:
Entrepreneurial Drive: Individuals with a keen interest in fashion, retail trends, and female consumer behavior.
Business Background: Prior experience in retail management, apparel business ownership, or FMCG distribution is highly preferred, though not mandatory.
Financial Capability: Investors possessing the financial capability to fund the initial setup, maintain initial working capital, and handle local store infrastructure upgrades.
Location Preference: The applicant must either own or have the long-term lease rights to a high-street retail property or a prominent commercial space inside a premium shopping mall. Preferred locations require a high-visibility storefront with a minimum 20–25 foot frontage.
Financial Detail
| Financial Component | Details / Estimated Cost |
| Minimum Property Area Required | 500 – 600 Sq. Ft. |
| Initial Franchise Fee | ₹1.50 Lakhs |
| Total Estimated Investment | ₹20 Lakhs to ₹35 Lakhs (Varies based on location and city tier) |
| Infrastructure & Fit-out Cost | Included within the total investment (covers interiors, lighting, display racks, and trial rooms) |
| Royalty Fees | NIL (0%) |
| Expected Return on Investment (ROI) | 15% – 18% annually |
| Estimated Break-Even / Payback Period | 24 to 36 Months |
| Potential Revenue Streams | Retail sales from Lingerie, Shapewear, Athleisure/Sportswear, and Loungewear categories. |