Established
2015
Franchise Units
10
Minimum Investment
₹ 30,00,000
Franchise Fee
₹ 10,00,000
Total Investment Range
₹ 50,00,000
Home Based
No
Description
India's wedding and celebratory fashion ecosystem is undergoing a massive structural shift. Today’s consumers are increasingly reluctant to spend ₹50,000 to ₹3,000,000 on heavy bridal lehengas, sherwanis, or designer gowns destined to sit in a closet after a single wear. This conscious shift toward experience over ownership has positioned Flyrobe as the dominant market leader in India’s fast-growing rental fashion industry.
Founded on the principle of making high-end designer wear accessible, Flyrobe bridges the gap between aspirational luxury and practical spending. By offering authentic designer collections, premium ethnic wear, and modern party outfits at a fraction of their retail price, Flyrobe empowers customers to wear top-tier fashion without the heavy price tag.
For retail franchisees, a Flyrobe store represents far more than a standard clothing outlet. It acts as an omnichannel, high-margin, experience-driven destination. Unlike traditional retail stores that face constant inventory markdowns, high holding costs, and seasonal deadstock, a Flyrobe franchise runs on a high-velocity rental cycle where a single garment generates repeated revenue across its entire lifecycle. Partnering with Flyrobe gives you entry into a booming circular fashion ecosystem supported by centralized inventory access, professional dry-cleaning logistics, and strong nationwide brand recall.
Background
| Key Milestone / Asset | Details |
| Establishment Year | 2015 (Incubated by Omapal Technologies) |
| Key Milestones | Acquired by and merged with Rent It Bae in late 2019 |
| Brand Leadership | Aanchal Saini (CEO) |
| Original Founders | Shreya Mishra, Tushar Saxena, and Pranay Surana (IIT Bombay alumni) |
| Active Network Outlets | 10+ operational franchise and company outlets in key metros and tier-1 hubs |
| Headquarters | New Delhi / Mumbai, India |
| Industry Category | Retail – Fashion Rental, Designer Apparel & Eco-Fashion Services |
| Venture Backing | Supported over time by prominent investors including Sequoia Capital (Peak XV), Chiratae Ventures, and IDG Ventures |
Flyrobe began its journey in 2015 when three IIT Bombay graduates identified a major gap in the market: urban Indians needed affordable access to high-end occasion wear. The platform scaled rapidly with venture backing, proving that rental fashion was a viable market in India. In November 2019, Flyrobe merged with its primary competitor, Rent It Bae, consolidating market leadership under the brand name Flyrobe. Today, Flyrobe operates as an omnichannel fashion network, expanding across major Indian markets through franchise outlets.
Support Training
1. Pre-Launch & Site Selection Support
Location Intelligence: Assistance in evaluating footfall data, catchment areas, and selecting optimal retail locations (high-street markets or premium malls).
Interior Architecture & Store Design: Detailed interior layout plans, 3D renderings, custom lighting specs, fitting room layouts, and display guidelines to deliver a luxury boutique feel.
Inventory Curation: Regionally tailored initial inventory selection based on local cultural preferences, seasonal wedding trends, and fitting profiles.
2. Operational & Systems Support
Comprehensive Operating Manuals: Standardized guides covering store operations, customer service, fitting sessions, outfit reservations, and returns.
Custom ERP & POS Tech Stack: Full access to inventory tracking software, automated booking engines, security deposit management, and real-time stock availability tools.
Maintenance & Refurbishment Protocols: Access to centralized dry-cleaning, steam-pressing, and tailoring support networks to keep garments looking brand-new.
3. Training Program
Staff & Stylist Training: Hands-on training for store executives on fashion styling, customer consultations, measurements, and cross-selling tactics.
Operations & POS Training: In-depth training for franchise owners and store managers on inventory accounting, customer CRM management, and security protocols.
4. Marketing & Brand Building
National Digital Campaigns: Hyper-targeted social media advertising, Google Search ads, and influencer campaigns aimed at driving footfall directly to local stores.
Grand Opening Package: Launch toolkits including localized PR templates, launch event guidelines, influencer invite templates, and promotional collateral.
Ongoing Creative Assets: High-resolution promotional photography, festival marketing campaigns, and seasonal lookbooks generated by the head office.
Ideal Candidate
Flyrobe seeks franchise partners who share a passion for fashion, customer service, and modern retail innovation.
Business Acumen & Leadership: Prior experience in retail management, apparel sales, hospitality, or customer-facing service businesses is highly advantageous.
Passion for Fashion Trends: An eye for ethnic and wedding wear trends, helping local customers navigate fit, styling, and outfit selection.
Investment Capability: Strong financial backing to support initial setups, inventory onboarding, store build-outs, and early working capital requirements.
Local Market Insights: Deep familiarity with local wedding vendors, event planning networks, and community bridal trends in the target city.
Prime Property Availability: Access to commercial property (owned or leased) measuring 1,000 to 1,200 sq. ft. in prominent high-street retail zones or lifestyle malls.
Financial Detail
| Parameter | Estimated Cost / Details |
| Total Estimated Investment | ₹30 Lakhs to ₹50 Lakhs (depending on city tier and store size) |
| Minimum Capital Required | ₹30 Lakhs |
| Franchise Brand Fee | ₹10 Lakhs (included within total initial budget) |
| Store Interiors & Fit-Outs | ₹10 Lakhs (racks, ambient lighting, trial rooms, branding) |
| Initial Inventory & Equipment | ₹10 Lakhs (apparel, POS hardware, steamers, security tags) |
| Marketing & Launch Budget | Managed via central allocations and local promo budgets |
| Working Capital | Recommended ₹3 Lakhs to ₹5 Lakhs for early operational buffers |
| Royalty / Brand Revenue Share | 9% to 10% of gross monthly revenue |
| Expected Payback Period | 18 to 24 Months (varies by sales performance and location) |
| Anticipated ROI | 30% - 40% annually once fully operational |