Established
1999
Franchise Units
35
Minimum Investment
₹ 5,21,000
Franchise Fee
₹ 1,51,000
Total Investment Range
₹ 6,00,000
Home Based
No
Description
The Quick Service Restaurant (QSR) and beverage ecosystem in India is experiencing exponential growth, driven by a young demographic with evolving tastes and higher disposable incomes. Positioned directly at the intersection of quality, affordability, and hygiene, Foodlyus Shakes has carved out a unique identity in India’s fast-food landscape.
Foodlyus Shakes operates on a concept that bridges the gap between traditional Indian street food culture and modern, standardized QSR operations. While premium milkshake and beverage chains often target narrow high-income niches with high price tags, Foodlyus delivers artisanal thick shakes, mocktails, burgers, pizzas, and fusion snacks made under strict hygienic protocols at price points accessible to students, young professionals, and families alike.
The brand’s market positioning is built on two core pillars: high product consistency and an unbeatable value proposition. Every recipe is standardized to minimize kitchen skills requirements, reduce food wastage, and maximize order output speed. Whether situated near a bustling university campus, a suburban high street, or a high-footfall shopping center, a Foodlyus Shakes outlet functions as an efficient, compact food counter engineered to generate high volumes and repeat customer visits.
For prospective business owners, Foodlyus Shakes offers a low-risk, fast-turnaround entry into the food and beverage industry. Its flexible store layouts, zero-royalty structure, and comprehensive turnkey assistance allow franchisees to launch quickly without carrying heavy operational overheads.
Background
Established Year: 1999
Brand Origin & Head Office: Madhya Pradesh, India
Current Active Franchise Units: 35+ operational outlets across India
Industry Category: Quick Service Restaurant (QSR) / Food & Beverages (Beverages, Shakes & Indian Fast Food)
Ownership Model: Privately Owned (Franchise-Owned, Franchise-Operated / FOFO)
Brand Journey & Market Presence
Foodlyus began its journey in Madhya Pradesh with a mission to organize and standardize Indian street snacks and gourmet beverages under a clean, recognizable brand identity. Over two decades of refined operational testing led to the creation of the Foodlyus Shakes franchise framework, engineered specifically for Tier 1, Tier 2, and Tier 3 Indian cities.
By continuously analyzing local consumer palates, Foodlyus expanded its signature product lineup beyond thick shakes and cold coffees to include popular items like burgers, artisan pizzas, stuffed garlic breads, rolls, chats, and mocktails. Today, with over 35 active locations nationwide, Foodlyus Shakes has proven its resilience across varied regional markets, earning a reputation as one of central India's most scalable F&B franchise brands.
Support Training
- Site Selection & Store Setup: Dedicated support in evaluating footfall traffic, choosing ideal store locations, and executing functional interior layouts tailored to fit a 100–250 sq. ft. floor space.
Comprehensive Staff Training: Onsite staff training (typically lasting 7 days) covering prep techniques, recipe standardization, hygiene guidelines, customer handling, and wastage control. Lifetime retraining and skill upgrades are managed through the central team.
Supply Chain & Raw Material Distribution: Centralized raw material sourcing ensures uniform flavor, bulk pricing advantages, and consistent product availability across all outlets.
Billing & Inventory Tech: Implementation of standard POS software for real-time sales tracking, stock management, and cashier auditing.
Marketing & Promotional Support: Comprehensive pre-launch and launch marketing assistance, including promotional artwork, social media creatives, store signage templates, and local marketing strategies
Ideal Candidate
Foodlyus Shakes looks for partners who are eager to participate actively in building a high-volume local food business. Prior culinary background is not required, as the brand provides complete operational blueprints and recipe manuals.
Desired Attributes & Qualifications
Entrepreneurial Mindset: Individuals, first-time business owners, or existing entrepreneurs seeking an additional revenue stream in the fast-food domain.
Customer-Centric Focus: Strong interpersonal skills to manage customer relationships, staff efficiency, and service speed.
Financial Capability: Unencumbered capital reserve of ₹5.5 to ₹6.5 Lakhs to cover setup costs, franchise fees, and initial operational reserves.
Hands-on Involvement: Willingness to supervise store operations or employ a dedicated store manager to maintain service standards.
Preferred Locations
High-street markets, retail corridors, or ground-floor road-facing retail properties.
Immediate proximity to high schools, colleges, coaching institutes, and university campuses.
Food courts in shopping malls, transit hubs (bus stands, metro stations), and high-density residential neighborhoods.
Financial Detail
The financial model for a Foodlyus Shakes outlet is structured around low capital expenditure, low recurring fees, and rapid capital recovery.
| Financial Parameter | Cost / Requirement Breakdown |
| Minimum Total Investment | ₹5.21 Lakhs (Approx. ₹5.5 L - ₹6.0 L depending on site condition) |
| One-Time Franchise Fee | ₹1.51 Lakhs + GST |
| Kitchen Utensils & Equipment | ₹1.00 Lakh – ₹1.20 Lakhs |
| Interior Work & Fixtures | ₹1.30 Lakhs – ₹1.50 Lakhs |
| POS Billing System & Hardware | ₹25,000 |
| Initial Raw Material Stock | ₹95,000 |
| Marketing & Grand Launch Budget | Approx. ₹50,000 |
| Working Capital Requirement | ₹30,000 – ₹50,000 |
| Royalty / Revenue Share | 0% (Zero Royalty) |
| Space Required | 100 sq. ft. – 250 sq. ft. |
| Average Gross Product Margin | ~60% |
| Expected Monthly Earnings | ₹43,000 – ₹1,09,000 (Varies by location volume) |
| Estimated Payback Period | 8 – 12 Months |
| Expected Return on Investment (ROI) | 30% – 50% |