Established
2017
Franchise Units
15
Minimum Investment
₹ 8,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) sector is experiencing rapid expansion, driven by urban lifestyle shifts, a booming youth demographic, and an increasing demand for fast, tasty, and affordable food. At the heart of this fast-food movement lies the humble roll or "frankie"—a staple comfort food across Indian cities.
Frankie Station has emerged as a dedicated brand in this high-demand segment, delivering a modern take on delicious, flavorful, and budget-friendly rolls, French fries, quesadillas, burgers, and fast bites. Founded to meet the cravings of students, young working professionals, and families alike, Frankie Station blends traditional street-food spices with standardized, clean, commercial kitchen operations.
By prioritizing quality ingredients, rapid order fulfillment, and competitive price points, Frankie Station has built a loyal customer base across its operational regions. The brand's operating framework is tailored specifically for scalability in the Indian market. Its compact kitchen setups minimize real estate costs, while streamlined recipes ensure that franchisees can run smooth, consistent operations without requiring expensive master chefs. Frankie Station presents an accessible, low-risk entry point into India’s thriving fast-food ecosystem.
Background
| Detail | Information |
| Establishment Year | 2017 |
| Franchise Launch Year | 2022 |
| Brand Origin / Headquarters | Gujarat, India |
| Industry Category | Quick Service Restaurant (QSR) / Food & Beverage |
| Current Operational Units | 15+ Active Outlets (and expanding Pan-India) |
| Core Product Line | Signature Veg & Non-Veg Frankies/Rolls, French Fries, Quesadillas, Burgers, Wraps, Beverages |
| Market Expansion | High-density urban zones, university clusters, food courts, and high-footfall commercial streets |
Support Training
Frankie Station equips franchisees with an end-to-end support model so they can run a seamless operation regardless of their prior hospitality experience:
Site Selection Assistance: Expert guidance in analyzing local footfalls, demographic fit, visibility, and site feasibility to pick the ideal outlet location.
Store Design & Layout Guidance: Architectural schematics and equipment placement plans optimized for fast order throughput in compact spaces.
Comprehensive Staff & Management Training: Hands-on training programs covering standardized food prep, inventory management, customer service etiquette, hygiene compliance, and point-of-sale software operations.
Supply Chain & Centralized Spices: Access to approved vendors and standardized supply channels for proprietary masala blends and branded packaging, ensuring brand consistency across all locations.
Pre-Launch & Marketing Support: Launch strategy support including local promotional campaigns, store opening offers, signage design, and assistance setting up store listings on major food delivery aggregators.
Operational Audits & Field Assistance: Ongoing performance reviews, field visits, and troubleshooting assistance from brand representatives to ensure efficiency and sustained profitability.
Ideal Candidate
Frankie Station is seeking passionate partners who want to build a long-term business in the fast-paced QSR sector.
Enterprising Mindset: First-time entrepreneurs, experienced business owners, or family-run setups with a hands-on approach to daily operations.
Financial Readiness: Sufficient capital to meet setup costs, franchise fees, and brief initial operational working capital needs.
Quality & Service Commitment: Dedication to maintaining brand standards, food safety, hygienic kitchen practices, and customer satisfaction.
Preferred Store Locations:
High-street commercial markets
Spaces near colleges, universities, and coaching hubs
Tech parks, office complexes, and transit hubs (metro/railway stations)
Shopping mall food courts
Financial Detail
The economic breakdown below offers a clear view of the initial investment and financial parameters for starting a Frankie Station outlet:
| Investment Parameter | Details (INR) |
| Total Estimated Investment | ₹8 Lakhs – ₹15 Lakhs |
| Minimum Capital Required | ₹8 Lakhs |
| Franchise / Brand Fee | ₹2 Lakhs – ₹3 Lakhs |
| Space / Infrastructure Requirement | 150 – 300 Sq. Ft. |
| Equipment & Kitchen Setup Cost | ₹3 Lakhs – ₹5 Lakhs |
| Interior, Signage & Furnishings | ₹2 Lakhs – ₹3 Lakhs |
| Marketing & Initial Promotion Budget | ₹30,000 – ₹50,000 |
| Initial Working Capital | ₹1 Lakh – ₹1.5 Lakhs |
| Royalty / Revenue Share | 0% to minimal standard model |
| Expected Payback Period | 12 – 18 Months |
| Anticipated ROI | High Return on Investment (approx. 70% – 100% annually) |
| Key Revenue Streams | Over-the-counter sales, takeaway orders, online food delivery platforms (Zomato/Swiggy), and local event catering orders. |