Established
2018
Franchise Units
35
Minimum Investment
₹ 7,00,000
Franchise Fee
₹ 4,50,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
The Indian quick-service restaurant (QSR) and dessert ecosystem is undergoing a dramatic shift. Consumers across Metro, Tier-1, and Tier-2 cities are looking beyond standard fast-food items and plain scoops of ice cream. They want handcrafted, high-quality, gourmet treats prepared with clean ingredients—without paying exorbitant fine-dining prices. Frost & Feather steps directly into this sweet spot.
Operating under Lost Food Restaurants Private Limited, Frost & Feather is a chef-driven, locavore-focused dessert and fast-food cafe concept. Known for pairing artisan gourmet desserts—such as handcrafted ice creams, thick smoothies, and shakes—with quick-bite favorites like gourmet burgers, fries, and wraps, the brand delivers an elevated food-court and street-side dining experience.
What makes Frost & Feather stand out in a crowded market is its commitment to "from-scratch" preparation using locally sourced, pure ingredients rather than heavily processed premixes. By combining high gross margins, low kitchen footprint requirements, and versatile operational models—ranging from compact 100 sq. ft. kiosks to full-fledged 500 sq. ft. dine-in cafes—Frost & Feather offers prospective business owners a scalable, low-overhead entry point into India's booming F&B sector.
Background
Brand Name: Frost & Feather
Parent Company: Lost Food Restaurants Private Limited
Founder / CEO: Akshay Ghadekar
Headquarters: Pune, Maharashtra, India
Established Year (Operations Commenced): 2017
Franchise Launch Year: 2018
Industry Category: Food & Beverage / Gourmet Desserts & QSR Fast Food
Active Franchise Outlets / Market Presence: Operating across 35+ locations in 13+ cities across 4 Indian states, with active multi-unit expansion nationwide.
Brand Journey & History
Lost Food Restaurants Private Limited was established to bridge the gap between expensive luxury dessert parlors and low-quality street outlets. Launching operations in 2017, the leadership team focused on intensive recipe development, testing scratch-made gourmet desserts and artisanal fast food that appealed directly to Indian youth, working professionals, and families.
Recognized as one of India's fast-growing F&B startups at regional business forums, the company scaled from a single unit in Pune into a multi-brand entity. Today, Frost & Feather represents the flagship dessert and café arm of the group, continuing its national rollout across metro hubs, educational zones, and commercial high streets.
Support Training
Franchisees receive comprehensive end-to-end guidance from the moment the franchise agreement is signed through daily commercial operations.
Pre-Launch Support
Site Selection & Layout Design: Assistance in evaluating footfall density, commercial viability, and creating optimized 2D/3D kitchen and interior architectural layouts.
Equipment Sourcing: Complete procurement assistance for specialized kitchen machinery, refrigeration units, counter displays, and POS hardware.
Launch Marketing Package: Complete setup of opening marketing collateral, including initial menus, promotional flyers, staff uniforms, and digital grand-opening campaigns.
Training & Operational Support
Onsite Staff Training: The franchisor deputes a dedicated chef and management representative to the outlet for several days leading up to launch to train local staff on food prep, presentation, hygiene standards, and customer management.
Comprehensive Operating Manuals: Access to detailed SOP manuals covering recipe execution, standard consumption norms, storage practices, and daily opening/closing checklists.
Supply Chain & Sourcing: Reliable delivery of central ingredients, custom sauce mixes, and branded packaging materials.
Marketing & Ongoing Technical Support
Digital & Local Marketing: Guidance on hyper-local social media promotions, aggregator onboarding (Swiggy, Zomato), and targeted seasonal offers.
Continuous R&D: Access to newly developed seasonal products, limited-time dessert items, and revised menu pricing models.
Quality & Operational Audits: Periodic visits by company field executives to inspect food quality, kitchen hygiene, inventory accuracy, and POS bookkeeping.
Ideal Candidate
Frost & Feather welcomes both seasoned entrepreneurs and first-time business owners who possess strong execution discipline and local market insights.
Business Aptitude: Prior experience in F&B or hospitality is helpful, but not mandatory—the brand's hands-on training builds operational competence from scratch.
Capital Capability: Ability to commit a total investment between ₹7 Lakhs and ₹20 Lakhs, along with liquid working capital for initial operational cycles.
Hands-on Involvement: Willingness to actively oversee store operations, staff management, customer service standards, and local inventory controls.
Strategic Real Estate Access: Ownership or lease access to a high-footfall commercial property (100 to 500 sq. ft.) in high streets, shopping malls, college hubs, IT parks, or transit corridors.
Financial Detail
The financial commitment varies depending on the chosen store model (Kiosk vs. Full-Size Cafe). Below is the detailed cost breakdown:
| Financial Head | Details / Estimated Cost |
| Total Investment Required | ₹7 Lakhs – ₹20 Lakhs (Model dependent) |
| Minimum Investment Required | ₹7 Lakhs (Delivery-Only / Small Kiosk model) |
| Franchise / Brand Fee | ₹4.5 Lakhs + GST |
| Kitchen Equipment & Machinery | ₹2.75 Lakhs – ₹3 Lakhs |
| Furniture, Fixtures & Interior | ₹4 Lakhs – ₹6 Lakhs (Varies by outlet size) |
| Initial Marketing & Launch Budget | ~₹60,000 |
| Working Capital Requirement | ~₹1 Lakh – ₹2 Lakhs |
| Royalty / Revenue Share | ~5% (Franchisee retains ~95% revenue share) |
| Gross Profit Margin | ~75% on food and beverage sales |
| Expected Payback Period (ROI) | 6 to 15 Months |
| Franchise Agreement Tenure | Lifetime / Renewable |