Established
2016
Franchise Units
10
Minimum Investment
₹ 1,50,00,000
Franchise Fee
₹ 15,00,000
Total Investment Range
₹ 2,00,00,000
Home Based
No
Description
The Indian retail and entertainment landscape is undergoing a massive transformation. Malls, commercial complexes, and urban high-streets are no longer just places to shop—they are thriving centers for lifestyle experiences. At the absolute forefront of this experiential wave is Funplex Gamezone, the fastest-growing Family Entertainment Center (FEC) brand in India. Designed to bring families, friends, and corporate groups together, Funplex has masterfully bridged the gap between cutting-edge technology and wholesome, multi-generational entertainment.
Unlike traditional play zones that cater strictly to toddlers, Funplex Gamezone establishes itself as a true premium entertainment hub. Its positioning strategy carefully captures every demographic—from young children experiencing their first kiddie ride to teenagers seeking hyper-immersive VR adventures, and adults engaging in high-stakes bowling tournaments. By blending an energetic, high-end aesthetic with high-yield gaming technology, the brand delivers a high footfall, high margin, and recession-proof business model designed for maximum market penetration in Tier-1, Tier-2, and Tier-3 Indian cities.
Background
Company Origins & Journey
Funplex Gamezone was established in 2016 with a singular vision: to build an entertainment ecosystem that inspires pure happiness, connection, and joy. The brand was founded by Shreyans Chhajed (CEO & Founder, a Civil Engineering graduate with advanced qualifications from Texas A&M University, USA) and Anukrati Chhajed (Co-Founder & CTO, an Electronics & Telecommunications alumnus with a Systems Engineering background from the University of Houston, USA).
Combining Shreyans' deep operational expertise and global research into the international amusement park market with Anukrati’s technological acumen, the duo launched their initial flagship footprint in Indore. The brand quickly established a stellar local reputation, achieving high visitor satisfaction ratings (averaging 4.9/5 stars) due to its commitment to immaculate safety standards, unique game mixes, and smooth user flow.
Current Market Presence & Scale
Industry Category: Kids & Family Indoor Entertainment Centers / Sports & Gaming Leisure Hubs
Current Active Units: Under 10 premium corporate/franchise outlets, with immediate Pan-India expansion underway.
Headquarters: Central India operation hub (Indore, Madhya Pradesh)
Target Expansion Territories: Expanding dynamically across Western India (Gujarat, Rajasthan, Maharashtra), Northern India, and high-footfall commercial zones nationwide.
Support Training
1. Pre-Launch & Infrastructure Support
Site Selection & Feasibility Analysis: Complete real estate evaluation to secure premium high-traffic spots inside grade-A shopping malls or commercial complexes.
Layout & Experiential Architecture: Floor layout planning based on consumer traffic patterns, maximizing spatial utilization for high-margin attractions like bowling alleys and VR zones.
Sourcing & Supply Chain Optimization: Direct access to global amusement vendors, ensuring the franchise acquires heavy-duty arcade machines, simulators, and infrastructure components at optimized corporate pricing.
2. Training and Academic Onboarding
Management & Ownership Training: Thorough executive coaching at the corporate headquarters covering financial monitoring, guest hospitality tracking, and cash-flow management.
Technical Staff Training: Rigorous onsite training for mechanics, IT technicians, and floor operators on machine calibration, game software reboots, routine mechanical upkeep, and preventive safety checks.
3. Operational & Marketing Support
Sophisticated Tech & POS Integration: Implementation of centralized card-swiping systems, integrated billing point-of-sale systems, and real-time analytical dashboards.
Marketing & Event Playbooks: Pre-designed localized marketing plans, digital ad blueprints, and structured packages tailored specifically for hosting birthdays, kitty parties, and corporate team-building events.
Ongoing Field Assistance: Continuous technical upgrades, regular operational auditing, and rolling software updates to keep the gaming catalog aligned with global market trends.
Ideal Candidate
Funplex Gamezone is looking to partner with visionary entrepreneurs and corporate entities capable of driving large-scale entertainment landmarks.
Financial Capability: Candidates must have a robust financial profile with the liquidity required to fund heavy capital expenditure projects ranging between ₹1.5 Crore to ₹5 Crore+.
Business Experience: Prior experience in corporate management, hospitality, retail management, real estate development, or multi-unit franchise operations is highly preferred.
Passion for the Experience Economy: A genuine enthusiasm for entertainment technology, children's engagement, and creating high-quality community experiences.
Location Preferences: Access to or ownership of high-visibility commercial spaces spanning 6,000 to 20,000 sq. ft. inside premium shopping malls, multiplex avenues, or bustling tier-1/tier-2 urban high streets.
Financial Detail
| Financial Element | Standard Format (Funplex Gamezone) | Large Format (Funplex Premium) |
| Space Requirement | 6,000 to 10,000 Sq. Ft. | 10,000 to 20,000 Sq. Ft. |
| Total Investment Range | ₹1.5 Crore to ₹2 Crore | ₹2 Crore to ₹5 Crore |
| One-time Franchise Fee | ₹15 Lakh | ₹15 Lakh |
| Expected Monthly Sales | ~₹30 Lakh | ~₹50 Lakh |
| Anticipated ROI | ~70% | ~60% |
| Payback / Break-even Period | 2 to 3 Years | 2 to 3 Years |
| Royalty/Commission | 10% on gross revenue | 10% on gross revenue |
| Standard Agreement Term | 9 Years (Renewable) | 9 Years (Renewable) |