Established
2015
Franchise Units
1400
Minimum Investment
₹ 8,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 10,00,000
Home Based
No
Description
Genericart Medicines is one of India's fastest-growing retail generic pharmacy networks. The brand operates on a straightforward mission: making high-quality, essential healthcare accessible and affordable to every Indian family by reducing out-of-pocket medical expenses. While branded prescription medicines often carry heavy marketing markups, Genericart provides WHO-GMP certified generic alternatives that cost up to 70% less without compromising efficacy or safety.
For prospective entrepreneurs, a Genericart Medicines franchise presents a stable, recession-resilient retail opportunity in the Indian healthcare market. Unlike volatile retail sectors, daily pharmaceutical needs remain constant regardless of broader economic cycles. Genericart bridges the gap between pharmaceutical manufacturers and end consumers by providing a trusted supply chain, complete store setup assistance, and a zero-royalty operating model.
By opening a Genericart outlet, unit owners gain instant brand recognition, access to over 550+ proprietary products alongside thousands of quality generic drugs, and an established digital inventory system. It is an ideal business for individuals looking to build a sustainable retail enterprise while serving their local community.
Background
Brand Name: Genericart Medicines (Genericart Medicine Pvt. Ltd.)
Established Year: Founded in 2015 (Incorporated in February 2016)
Headquarters: Sangli, Maharashtra, India
Founders & Key Directors: Shripad Manohar Kolhatkar, Salim Ansar Sayyad, Taherin Salim Sayyad, and Smita Shripad Kolhatkar
Active Outlets: 1,400+ physical franchise outlets with nationwide presence and expanding digital coverage
Industry Category: Healthcare Retail / Generic Pharmaceuticals / Pharma-Tech
Genericart started with a vision to tackle the rising cost of chronic and acute healthcare in tier-2, tier-3, and metro cities across India. Starting from Maharashtra, the brand rapidly scaled across western, southern, and central India by partnering with local business owners. Today, it stands as a recognized leader in the generic medicine retail space, backed by ISO 9001:2015 certifications and centralized logistics.
Support Training
Genericart delivers end-to-end guidance to help franchisees launch smoothly and maintain compliant, profitable operations:
Pre-Launch Support
Site Selection & Store Layout: Site evaluation to verify footfall, accessibility, and local competition. Complete architectural guidance for standardized store branding, shelving, counter design, and signage.
Licensing Assistance: Step-by-step support in acquiring necessary Drug Licenses (DL) and GST registrations required for retail pharma operations.
Operational & IT Support
Inventory Management Software: Fully integrated POS and ERP software for automated billing, real-time stock tracking, reordering alerts, and batch expiry tracking.
Supply Chain Guarantee: Direct supply distribution from centralized warehouses to maintain steady stock levels without intermediary delays.
Academic & Technical Training
Staff & Pharmacist Orientation: Structured training modules covering customer handling, prescription reading, dosage communication, inventory organization, and software usage.
Product Knowledge Workshops: Briefings on generic drug equivalents, active pharmaceutical ingredients (APIs), and quality testing protocols.
Marketing & Growth Support
Launch Collateral: Initial promotional packages including glow-sign boards, pamphlets, banners, opening day promotional materials, and local press templates.
Digital & Local Marketing: Continuous brand awareness campaigns through digital platforms, localized social media marketing, and customer health camp drives.
Ideal Candidate
Genericart looks for motivated business owners who understand local market dynamics and are committed to serving their community's healthcare needs.
Business Background: Prior retail experience or healthcare exposure is beneficial, though not mandatory. Entrepreneurs, existing chemists, or families seeking a stable retail venture are ideal.
Licensing Requirement: A registered pharmacist (D.Pharm / B.Pharm) is required to operate the store under Indian pharmaceutical regulations. The franchisee can either be a qualified pharmacist or hire one full-time.
Location Preference: Ground-floor commercial properties measuring 120 to 250 sq. ft. on main high streets, dense residential neighborhoods, near government or private hospitals, clinics, or busy local market zones.
Investment Capability: Capacity to invest between ₹8 Lakhs and ₹10 Lakhs, with minor additional working capital reserved for local operational buffer.
Personal Traits: Strong customer service focus, integrity, community orientation, and long-term business dedication.
Financial Detail
| Financial Parameter | Details |
| Minimum Total Investment | ₹8 Lakhs – ₹10 Lakhs |
| Franchise Fee | ~₹1 Lakh + GST (Included in initial package) |
| Infrastructure & Store Setup | ₹3.5 Lakhs – ₹4 Lakhs (Includes racks, counters, interior layout, signage) |
| Initial Stock Purchase | Included within the overall investment budget |
| IT & Hardware Setup | Billing computer, barcode scanner, printer, software setup |
| Royalty / Franchise Commission | 0% (Zero recurring royalty) |
| Gross Profit Margin on Sales | 40% – 50% |
| Expected Return on Investment (ROI) | 50% – 60% annually |
| Expected Break-Even Time | 12 to 18 months |
| Space Required | 120 – 250 sq. ft. commercial space |