Established
2014
Franchise Units
100
Minimum Investment
₹ 5,50,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
The Quick Service Restaurant (QSR) landscape in India is witnessing a dramatic shift. While international pizza chains have long dominated tier-1 metros with high pricing structures, a massive, untapped consumer base across Tier-2, Tier-3, and semi-urban markets has been waiting for freshly baked, high-quality pizza at pocket-friendly prices. Enter Go69 Pizza—a homegrown, award-winning Indian pizza brand engineered specifically to bridge this gap.
Founded with a vision to democratize the pizza-eating experience, Go69 Pizza crafts authentic, oven-baked pizzas infused with a distinct blend of Indian spices alongside classic international flavors. By starting its flagship menu items at accessible price points like ₹69, the brand transforms pizza from an occasional luxury into an everyday comfort food for students, young professionals, and families alike.
Beyond just pizzas, Go69 Pizza offers a multi-category menu featuring traditional exotic burgers, garlic bread, pastas, sizzlers, fried chicken buckets, wraps, mocktails, and desserts like Choco Lava cake. This diverse product matrix boosts average ticket size and ensures steady footfalls across all day-parts—from lunch and evening snacks to late-night dinner deliveries.
For aspiring entrepreneurs, Go69 Pizza presents an agile, low-overhead business model designed for high profit margins and rapid capital recovery. Whether you operate a compact takeaway outlet, an express QSR counter, or a full-scale dine-in café, Go69 Pizza provides a turn-key franchise setup that requires zero prior kitchen experience.
Background
Establishment Year: 2014 – 2015
Franchising Launch Year: 2016
Parent Company / Owner: Rudra Enterprises
Founder & CEO: Dr. Amit Srivastava
Brand Origin / Head Office: Lucknow, Uttar Pradesh, India
Active Franchise Units: 100+ operational outlets across 10+ Indian states
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Fast Food
Market Presence & Milestones: Go69 Pizza opened its first flagship outlet in Rajajipuram, Lucknow. Over the years, it has expanded across Uttar Pradesh, Bihar, Rajasthan, Jharkhand, Uttarakhand, MP, Gujarat, Maharashtra, Karnataka, Telangana, Tamil Nadu, and Manipur. Recognized nationally with awards such as "Fastest Growing Indian Pizza Chain" and "Best Indian Pizza Chain," the brand continues to penetrate Tier-2, Tier-3, and semi-urban commercial markets.
Support Training
Go69 Pizza offers a complete hand-holding framework from the day you sign the agreement through your launch and daily operations.
1. Pre-Launch & Site Selection Support
Location Analytics & Footfall Audits: Assistance in evaluating real estate, assessing visibility, analyzing nearby competition, and finalizing high-conversion commercial spaces.
Architectural Layout & Store Design: Customized floor layouts, counter designs, kitchen workflow schematics, and brand-approved interior signages.
Equipment Procurement: Vendor tie-ups and equipment specifications for ovens, deep fryers, prep tables, and refrigeration units.
2. Comprehensive Operational & Recipe Training
Staff & Management Training: Formal training held at the Lucknow Head Office or on-site covering dough preparation, topping assemblies, oven temperature management, and inventory control.
Standard Operating Procedures (SOPs): Detailed operating manuals covering portion sizes, hygiene standards, customer service etiquette, and safety protocols.
No Chef Dependency: Automated recipes ensure that non-culinary kitchen staff can reproduce signature dishes consistently.
3. Supply Chain & Raw Material Assistance
Central Supply Network: Direct access to proprietary spice blends, pizza sauces, packaging boxes, and branded materials.
Local Sourcing Guidance: Support for local procurement of fresh dairy, vegetables, and daily perishables to keep operating costs low.
4. Marketing, Branding, & Launch Support
Grand Opening Campaign: On-site New Store Opening (NSO) support team to manage trial runs and soft launch marketing.
Local & Digital Marketing: Collaterals like flyers, menus, standees, and localized social media ad campaigns to drive immediate neighborhood awareness.
Aggregator Onboarding: Assistance registering your store on Swiggy, Zomato, and local delivery platforms.
Ideal Candidate
Go69 Pizza is structured so that enthusiasm, local knowledge, and operational dedication matter more than prior restaurant experience.
First-Time Entrepreneurs & Local Investors: Individuals seeking an accessible, structured business with proven economics.
Hands-On Store Managers: Owners willing to supervise daily operations, staff scheduling, inventory levels, and customer satisfaction.
Food Industry Enthusiasts: Passion for hospitality, food quality, hygiene standards, and kitchen management.
Capital Capability: Financial capability to fund initial setup, franchise fees, inventory, and working capital cushion.
Location Preferences: Commercial high streets, residential markets, university/college hubs, food courts, bus terminals, or high-density neighborhood streets with strong foot traffic.
Financial Detail
Minimum Investment Required: ₹5.5 Lakhs (Kiosk Model)
Total Investment Range: ₹5.5 Lakhs to ₹15 Lakhs (depending on store model and seating capacity)
Franchise / Brand Fee: ₹1.5 Lakhs to ₹2.5 Lakhs
Royalty Fee: 0% (No ongoing percentage royalty)
Anticipated Annual Return on Investment (ROI): 40% to 60% per annum
Estimated Payback Period: 6 to 12 months