Established
2019
Franchise Units
3
Minimum Investment
₹ 15,00,000
Franchise Fee
Inquire
Total Investment Range
₹ 30,00,000
Home Based
No
Description
The Indian health and wellness market is experiencing a massive shift. Consumers are no longer looking for cheap, generic fitness gear; they want premium, high-performance, and sustainably produced products. Grip International Private Limited sits perfectly at the intersection of this demand. As a premier manufacturer and supplier of top-tier yoga mats, sports mats, fitness accessories, and gym equipment, Grip International has established itself as an elite, health-forward brand in India.
The core concept behind a Grip International franchise is to offer a dedicated, experiential wellness hub where fitness enthusiasts, yoga practitioners, athletes, and commercial gym owners can access the absolute best in structural fitness and yoga gear. Unlike traditional multi-brand sports stores where product knowledge is thin, a Grip Exclusive Store provides an immersive experience. From eco-friendly, non-slip EVA and cork yoga mats to heavy-duty gym flooring and gymnastics apparatus, the brand represents durability, technical precision, and ergonomic design.
With an established domestic manufacturing base and an expanding international footprint, Grip International is uniquely positioned as a market leader. By bridging the gap between clinical athletic utility and lifestyle wellness, the brand offers franchise partners an opportunity to capitalize on a rapidly growing, recession-resistant industry with high consumer loyalty.
Background
Established Year: 2019
Franchise Operations Commenced: Expanded active store/dealer networks aggressively post-2021.
Active Units: 3
Founders/Leadership: Headed by Director Mr. Prashant Agarwal.
Brand Journey & History: Founded in Noida, Uttar Pradesh, Grip International started with a vision to replace low-quality imported wellness mats with elite, ergonomically sound, and non-toxic alternatives manufactured locally. Over the years, the company expanded from standalone yoga accessories into industrial sports mats (Kabaddi, Judo, Wrestling mats), specialized gymnastics apparatus, and outdoor gym installations.
Ownership Structure: Private Limited Company (Grip International Pvt. Ltd.).
Market Presence in India: Strong nationwide distribution network with strategically positioned corporate warehouses ensuring pan-India product availability.
Industry Category: Sports, Fitness, Yoga Equipment, and Commercial Flooring Retail.
Support Training
Grip International offers a robust, 360-degree support ecosystem designed to ensure franchise owners hit the ground running without operational friction.
Pre-Launch Support: * Site Selection & Analysis: Comprehensive assessment of foot traffic, accessibility, utilities, and commercial viability of the proposed location.
Store Layout & Design: Standardized blueprints for internal layout, branding, product display shelving, and aesthetic lighting to match the premium brand identity.
Operational Support: * Supply chain optimization and integrated inventory management software to track stock levels and automatically flag fast-moving SKUs.
Detailed operation and product manuals explaining material specifications, tech specs, and usage guidelines.
Marketing & Brand Support: * National digital marketing support, local SEO targeting, social media creative bank, and promotional launch campaigns to drive localized awareness.
In-store point-of-sale (POS) materials and catalog kits.
Academic & Product Training: * In-depth product knowledge sessions for store staff covering the technical nuances of different product materials (EVA Foam, SBR, EPDM, Natural Cork) and their alignment properties (e.g., Mandala alignment designs on mats).
Cross-integration training with the Grip Yoga Academy frameworks to connect with local yoga schools and fitness communities.
Ongoing Support: Regular site audits, continuous field assistance, and a dedicated account manager from the head office to help optimize monthly sales performance and inventory rotation.
Ideal Candidate
Grip International is looking for passionate business partners who want to build a sustainable, high-growth business in the health and fitness industry.
Entrepreneurial Background: Prior experience in retail operations, distribution management, or service-oriented businesses is highly preferred but not mandatory.
Passion for Fitness & Wellness: An ideal candidate should genuinely resonate with the health, fitness, or yoga lifestyle. Active connections with local gym owners, sports academies, or yoga studios are a massive advantage.
Investment Capability: Financial stability to cover the setup infrastructure cost, product stocking, and initial working capital without relying purely on high-interest credit lines.
Location Preference: Commercial retail spaces, high-street markets, or prominent fitness/wellness hubs in Tier 1, Tier 2, and upcoming Tier 3 cities across India. Ground floor properties with easy transport access and visible frontage are prioritized.
Financial Detail
| Financial Component | Estimated Range / Details |
| Total Investment Required | ₹15 Lakhs to ₹30 Lakhs (Depending on store format and city tier) |
| Minimum Capital Required | ₹10 Lakhs - ₹15 Lakhs |
| Franchise / Brand Fee | Discussed directly upon shortlisting (Varies by territory type) |