Hickory Dickory Decks Franchise Cost, Fees & Opportunities

USA & CAN

Established

1987

Franchise Units

96

dollar

Minimum Investment

$50,001

dollar

Franchise Fee

$30,000

dollar

Total Investment Range

$100,000

Home Based

No

Description

Imagine owning a business where your "office" is a sun-drenched backyard and your product is the centerpiece of a family’s summer memories. Hickory Dickory Decks is not just a construction company; it is Canada’s premier outdoor lifestyle brand. Since our inception, we have carved out a dominant position in the home improvement sector by specializing in what we do best: designing and building high-quality, low-maintenance custom decks.

In a market saturated with "jack-of-all-trades" handymen, Hickory Dickory Decks stands apart as a specialist. We have spent decades perfecting a business model that prioritizes longevity—both in our structures and our professional relationships. Our reputation is built on the pillars of integrity, quality, and innovation, particularly in the composite and PVC decking space. As the largest composite deck builder in the country, we provide franchisees with a massive competitive advantage: a brand name that Canadian homeowners already trust.

This is a persuasive opportunity for those who want to escape the corporate grind and build something tangible. We offer a "lifestyle business" that balances high-revenue potential with the flexibility of a seasonal industry, allowing you to enjoy your own "off-season" while reaping the rewards of a proven, high-demand service during the peak months.

Why Invest in this Franchise?

Investing in Hickory Dickory Decks means stepping into a turnkey system with a massive head start. Here is why savvy entrepreneurs are choosing us:

  • Dominant Market Leader: We are recognized as Canada’s top deck builder. You aren't just starting a business; you are representing the gold standard in the industry.

  • Low-Maintenance Niche: While wood decks rot every decade, our focus on composite and PVC materials taps into the growing consumer demand for "set it and forget it" luxury.

  • Lifestyle & Balance: Many of our franchisees work from home and set their own schedules. The seasonal nature of the Canadian climate allows for a significant break in the winter for travel or rest.

  • Unparalleled Purchasing Power: Our scale allows us to negotiate better pricing on premium materials than any independent builder could ever dream of, directly boosting your profit margins.

  • Referral-Heavy Model: With tens of thousands of decks built, our brand has an army of satisfied customers. A huge portion of your business will come from word-of-mouth and our highly-ranked digital presence.


Background

  • Founded: 1987
    Franchising since: 2005

  • Founders: Tom Jacques (CEO)

  • Active Units: Canada: 96 | USA: 2

  • Company Journey: What started as a single operation in Ontario has grown into the world’s largest franchise company specializing in custom decks. The brand was built on the realization that homeowners were tired of the constant maintenance of wood decks. By pioneering the use of composite materials in Canada, Hickory Dickory Decks revolutionized the backyard renovation industry.

  • Market Presence: We have a nationwide footprint in Canada, with a corporate head office in Oakville, Ontario. We are active members of the national franchise community and consistently win awards for franchisee satisfaction and design excellence.


Support Training

  • Pre-Launch Training: A comprehensive 4-week initial training course covering sales, deck design, material knowledge, and business management.

  • Operational Support: You’ll receive our proprietary operations manual—the "Blue Book"—which details every step of the building and selling process.

  • Marketing & Lead Gen: Benefit from a high-authority national website, local SEO optimization, TV and radio campaigns, and professional branding for your vehicle and marketing materials.

  • Ongoing Mentorship: We offer weekly half-day training sessions and evening sessions with our CEO. A dedicated Franchise Manager will also provide on-the-ground coaching and territory visits.

  • Academic Resources: Access to an extensive library of technical drawings, pricing software, and specialized "Deck University" resources to keep you ahead of industry trends.


Ideal Candidate

  • People-Oriented: You must enjoy meeting homeowners and helping them realize their vision. Sales and communication skills are vital.

  • Management Mindset: While some owners choose to build, many act as project managers, hiring and overseeing local crews.

  • Passion for Quality: You must have a high attention to detail and a desire to deliver a premium "wow" factor to every customer.

  • Investment Capability: Candidates should have the liquid capital and credit-worthiness required to launch and scale their territory.

  • Location Preference: We are currently seeking motivated individuals in high-growth suburban and recreational areas across Canada where backyard living is a priority.


Financial Detail

Investment Requirements

  • Total Investment Range: $50,001–$100,000
  • Liquid Capital Required: $50,000
  • Net Worth Required: $100,000
  • Franchise Fee: $30,000

Ongoing Fees

  • Royalty Fee: 6% of gross revenue
  • Ad Fund: 2%



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