Established
2021
Franchise Units
00
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
The Indian food and wellness market is undergoing a fundamental shift. Modern consumers are growing skeptical of ultra-processed pantry items, hidden additives, palm oil, and refined sugars. They want food that nourishes rather than harms—a return to clean, honest eating.
This is where Jain Roots steps in.
Operating under the philosophy of "18th Century Goodness," Jain Roots is India’s pioneering retail franchise chain built around 100% natural, Vedic, Satvic, and toxin-free kitchen essentials. Beyond a simple grocery store, a Jain Roots outlet acts as a full-spectrum wellness destination. The brand replaces conventional, preservative-laden staples with pure alternative ingredients: zero refined sugar, no white salt, no palm oil, dye-free spices, and caffeine-free alternatives.
Positioned at the intersection of heritage Ayurveda, premium grocery retail, and modern conscious living, Jain Roots addresses a massive, underserved gap in the market. For franchise partners, this model provides a high-margin, repeat-order business supported by a fast-growing, health-focused customer base.
Background
| Parameter | Details |
| Parent Entity | Khushi Agro Private Limited |
| Established Year | 2021 (Commenced Franchise Operations in 2022) |
| Headquarters | Indore, Madhya Pradesh, India |
| Category | Organic Grocery, Vedic Foods, Satvic Retail & Wellness Outlets |
| Market Footprint | Outlets across key commercial regions (including showcase stores like Phoenix Citadel, Indore) with expansion plans across Central, Northern, Western, Southern, and Eastern India. |
| Brand Recognition | Featured across prominent media and government initiatives, including DD News ("Shree Ann" Millets series), Dainik Bhaskar, and national startup showcases. |
Support Training
Jain Roots offers complete end-to-end support to ensure store launches run smoothly and maintain profitability:
1. Pre-Launch & Site Selection
Location Analysis: Head office assistance in analyzing footfall, demographic fit, and visibility for ground-floor or prime commercial sites.
Store Design & Architecture: Standardized layout design following the brand’s unique interior theme, optimizing floor space for high product density and easy customer movement.
2. Operational & IT Infrastructure
Billing & Inventory ERP: Turnkey POS software integrated with real-time stock management, helping prevent stockouts of fast-moving items.
Supply Chain Support: Direct fulfillment from Khushi Agro’s manufacturing and processing centers to maintain product quality and margins.
3. Product & Sales Training
Comprehensive Staff Training: On-site or central training (Indore/Franchise site) covering product knowledge, Satvic diet principles, ingredient benefits, and customer service techniques.
Standard Operating Manuals: Complete manuals covering daily opening/closing procedures, hygiene benchmarks, inventory audits, and store maintenance.
4. Marketing & Growth Assistance
Launch Campaigns: Hyper-local marketing support, digital ads, and promotional sampling kits during the launch phase.
Doctor Consultation Integration: Marketing support linking store customers with in-house Ayurvedic doctors to build trust and increase ticket sizes.
Ideal Candidate
Jain Roots works best with partners who align with clean living and possess the operational drive to manage a retail store.
Passion for Health & Tradition: A genuine belief in organic, Vedic, and clean eating. You should be excited to educate customers on food choices.
Entrepreneurial Drive: Hands-on involvement or strong operational oversight to manage daily store retail, staff, and customer relationships.
Investment Capability: Financial capacity to invest between ₹15 Lakhs and ₹30 Lakhs covering franchise fees, interiors, initial inventory, and working capital.
Preferred Location Setup:
Space Required: 450 to 600+ sq. ft.
Location Type: High-visibility ground floor spaces, prime main road retail corridors, high-end residential catchments, or premium shopping malls.
Financial Detail
The financial layout is designed for predictable margins, quick break-even timelines, and multiple revenue channels.
| Financial Parameter | Estimated Breakdown |
| Minimum Investment | ₹15 Lakhs (for compact/kiosk formats) |
| Total Investment Range | ₹20 Lakhs – ₹30 Lakhs (standard experience store) |
| Franchise / Brand Fee | ₹2.5 Lakhs – ₹5 Lakhs |
| Fit-outs & Infrastructure | Approx. ₹3,000 – ₹3,500 per sq. ft. |
| Initial Stock & Inventory | Included in setup capital budget |
| Marketing & Launch Support | Initial digital & local promotional allocation |
| Working Capital | Budgeted within overall startup pool |
| Royalty / Revenue Share | Competitive margin structure (0% to 25% depending on model details) |
| Expected ROI | 25% – 100% annually (based on sales mix and location efficiency) |
| Payback Period | 12 – 18 Months |