Established
2014
Franchise Units
35
Minimum Investment
₹ 12,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 22,00,000
Home Based
No
Description
In an era where urban Indian consumers are rapidly shifting away from sugary carbonated drinks toward natural, nutritious, and instantly refreshing alternatives, JUX PUX has emerged as a disruptive leader in the Quick Service Restaurant (QSR) and beverage retail landscape. Founded on the principle of delivering "Health and Taste Hand-in-Hand," JUX PUX bridges the gap between traditional juice bars and modern aesthetic cafes.
The brand offers an expansive menu featuring cold-pressed juices, thick shakes, detox drinks, mocktails, smoothies, and hot beverages, alongside a carefully curated quick-bites food menu including sandwiches, wraps, waffles, and snacks. This balanced approach ensures year-round demand—preventing seasonal revenue dips that often affect traditional beverage-only stores. By combining vibrant interior designs, stringent quality controls, standard preparation protocols, and affordable price points, JUX PUX attracts college students, young working professionals, and health-conscious families alike.
Background
Established Year: Founded in 2014.
Founders & Vision: Started by young entrepreneurs Pulkit Arora and Indian Institute of Tourism and Travel Management (IITTM) alumnus who set out to organize the fragmented juice bar sector into a hygienic, scalable QSR chain.
Brand Journey & Ownership: Managed under Jux Pux Foods Pvt. Ltd., the chain expanded from its initial outlets in NCR into a pan-India franchise network.
Franchise Active Units: Over 35+ active operational units across India, including key presences in Uttar Pradesh, Delhi-NCR, Rajasthan, Madhya Pradesh, and Punjab.
Industry Category: Food & Beverage (QSR / Cafe & Juice Bar Segment).
Support Training
Location Analysis & Site Selection: Comprehensive demographic evaluation, footfall studies, and lease negotiations support.
Store Layout & Interior Design: Turnkey architecture guidance, store design templates, and 3D interior plans to match brand guidelines.
Operational Training: Intensive hands-on training for store managers and service staff covering recipe preparation, inventory tracking, hygiene standards, and customer service.
Supply Chain & Raw Material Sourcing: Centralized vendor ties for branded packaging, syrups, standard ingredients, and specialized kitchen machinery.
Marketing & Launch Support: Hyperlocal marketing strategies, grand launch promotions, social media campaigns, and listing on food delivery platforms.
Ongoing Operations & Software: Integrated POS system setup for real-time inventory management, sales auditing, and routine quality audits.
Ideal Candidate
Passionate Entrepreneurs: Individuals eager to actively manage or oversee a high-footfall F&B enterprise.
First-Time Business Owners: Designed to be beginner-friendly; prior restaurant experience is helpful but not mandatory due to full operational SOPs.
Investment Readiness: Capital capacity to fund initial setup, franchise fees, and 3 to 6 months of initial operational buffers.
Location Requirement: Access to high-density commercial locations, college hubs, tech parks, shopping malls, or bustling high-street markets (200 sq. ft. to 1,000 sq. ft.).
Financial Detail
| Financial Parameter | Estimated Breakdown |
| Minimum Investment Required | ₹10 Lakhs (for Kiosk Format) |
| Total Investment Range | ₹12 Lakhs – ₹22 Lakhs (depending on outlet size) |
| Franchise Fee | ₹3 Lakhs – ₹5 Lakhs + Applicable Taxes |
| Infrastructure & Fit-Out Cost | ₹6 Lakhs – ₹12 Lakhs |
| Kitchen Equipment & POS | ₹3 Lakhs – ₹5 Lakhs |
| Working Capital & Marketing | ₹1 Lakh – ₹2 Lakhs |
| Royalty Fees | 5% – 8% on Gross Monthly Sales |
| Expected ROI | 40% – 55% per annum |
| Estimated Break-Even Time | 12 – 18 Months |
| Primary Revenue Streams | Counter Sales, Dine-in, Takeaway, and Online Delivery Orders |