Established
2013
Franchise Units
15
Minimum Investment
₹ 45,00,000
Franchise Fee
₹ 8,00,000
Total Investment Range
₹ 1,10,00,000
Home Based
No
Description
The Indian ethnic wear sector is experiencing an unprecedented evolution, driven by a consumer base that demands both heritage and contemporary styling. Kasturi Creations (by Style Saga) sits perfectly at this high-growth intersection. Positioned as an affordable luxury brand, Kasturi Creations brings bespoke tailoring aesthetics, handblock prints (like pure cotton Ajrakh and Indigo), and intricately detailed fusion wear directly to modern Indian shoppers.
By prioritizing quality fabrics, custom-fit precision, and versatile silhouettes—ranging from everyday elegant kurtas to magnificent festive Anarkali sets—the brand has built a highly loyal following across North India and Punjab. Its strategic retail presence on high streets and in premium malls ensures maximum visual impact and steady footfall. For prospective business owners, Kasturi Creations presents a reliable, highly optimized corporate retail structure designed to capture market share rapidly in a recession-proof apparel segment.
Why Invest in This Franchise?
Investing in a fashion apparel franchise requires a careful evaluation of market demand and corporate capability. Kasturi Creations stands out as a compelling business opportunity for several reasons:
Proven FICO Model Availability: The brand offers a highly lucrative Franchise-Investor, Company-Operated (FICO) framework. This is a massive advantage for semi-passive investors who wish to deploy capital into high-growth retail without having to manage daily staffing, stock logistics, or retail operations themselves.
High Guaranteed Returns: The corporate investment model secures high financial performance, providing structured pathways yielding either a strong baseline minimum monthly return (up to ₹1,75,000) or a high-value 10% revenue share—whichever is greater.
Recession-Proof Market Category: The women’s traditional and festive wear sector in India is consistently active. Occasion wear, wedding celebrations, and premium office apparel maintain high sales velocity regardless of macroeconomic shifts.
Robust Supply Chain Optimization: Franchisees do not need to hunt for reliable textile weavers or artisans. Kasturi Creations manages deep relationships with traditional handblock prints and textile manufacturing units, translating to seamless inventory replenishment and high gross margins.
Background
| Attribute | Details |
| Brand Name | Kasturi Creations (Registered under parent entity Style Saga) |
| Industry Category | Apparel & Fashion (Women's Indian Ethnic Wear) |
| Founders / CEO | Mrs. Neetu Trikha |
| Established Year | 2013 |
| Current Active Units | 15+ Outlets (Stronghold in Delhi NCR, Haryana, and Punjab) |
| Core Product Specialization | Sarees, Fusion Wear, Pure Cotton Ajrakh / Indigo Anarkalis, and Bespoke Occasion Outfits |
| Corporate Head Office | Faridabad, Haryana, India |
The Brand Journey
Kasturi Creations began its journey in 2013 as a passionate, home-grown boutique venture under the stewardship of its Founder and CEO, Mrs. Neetu Trikha. Armed with minimalistic resources but guided by an uncompromising eye for tailored precision, the brand initially serviced local bespoke stitching demands.
Over more than a decade of hard work, the brand systematically scaled into a prominent multi-outlet showroom network and digital powerhouse. Today, Kasturi Creations operates premium brick-and-mortar storefronts in key commercial hubs—such as DT Mega Mall (Gurugram), Crown Interiorz Mall (Faridabad), Karol Bagh (New Delhi), and major markets in Punjab like Ludhiana and Barnala—seamlessly blending offline retail with an expansive e-commerce network.
Support Training
To ensure absolute brand synchronization and protect the franchise network's high operational standards, Kasturi Creations provides a 360-degree ecosystem of support.
Pre-Launch & Property Site Selection: The corporate real estate team steps in immediately to evaluate footfall data, demography, and site viability across premium malls and high-street locations. Complete store layout design and architectural blueprints are provided to maintain the premium look.
Operational & Staff Training: Comprehensive onboarding programs are held covering inventory control, POS system training, billing software orientation, and specialized customer care standards. For regular franchise models, sales staff are extensively coached on fabric types and garment customization protocols.
Marketing & Launch Management: The brand executes localized marketing campaigns ahead of launch. Continuous support involves seasonal lookbook updates, national digital advertisements, search engine optimization visibility, and regional promotional materials to draw early footfall.
Academic / Product Knowledge Transfer: Deep dives into historical artisan techniques (e.g., specific handblock prints, textile maintenance) are provided to the front-end team to build authority and offer premium advisory service to buyers.
Supply Chain & Automated Merchandising: Complete management of stock rotation ensures that non-moving inventory is minimized, and trending festive designs are replenished automatically via the brand's central warehousing channels.
Ideal Candidate
Kasturi Creations seeks partners who possess a refined mindset toward brand building and customer experience.
Financial Capability: The ideal candidate must have clear liquid capital ready for deployment, matching the infrastructure and setup requirements for premium retail architecture.
Business Background: Prior experience in retail management, lifestyle sectors, or corporate business operations is highly valued, though not strictly mandatory if opting for the turnkey FICO model.
Passion for the Industry: A natural affinity for Indian textiles, fashion trends, and consumer behavior dynamics ensures the outlet remains energetic and customer-friendly.
Location Preference: Candidates must prioritize access to a high-visibility retail space located in an A-grade shopping mall or a heavily populated premium fashion high-street.
Investor Profile Compatibility: Ideal for passive or oversight-led investors who are satisfied letting seasoned retail professionals handle real-time inventory and client operations under corporate supervision.
Financial Detail
| Investment Component | Financial Range / Details |
| Total Capital Investment Required | ₹45 Lakhs to ₹1.1 Crores (Varies based on city tier, high-street vs. premium mall selection, and showroom footprint) |
| Minimum Capital Threshold | ₹45 Lakhs onwards (For compact standard formats starting at 500+ sq. ft.) |
| Upfront Franchise Fee | ₹8 Lakhs |
| Active Franchise Outlets | 15+ Showrooms across North India |
| Infrastructure & Showroom Setup Cost | Estimated at ₹5 Lakhs to ₹10 Lakhs (Covers premium boutique lighting, mannequin visual displays, trial rooms, custom woodwork, and branded external signage) |
| Initial Inventory & Stock Budget | Allocation of ₹20 Lakhs to ₹25 Lakhs (Ensures comprehensive launch stock across sarees, fusion wear, Handblock Ajrakh, and seasonal festive wear) |
| Marketing & Regional Launch Budget | Managed contextually out of setup reserves for multi-channel local lookbook promotions and grand-opening visibility. |
| Working Capital Reserve | Built seamlessly into the initial setup cap to support steady cash flows through early local billing cycles. |
| Royalty Fees / Payout Models | FICO Model Structure: No separate draining monthly royalty deductions. Instead, payouts are governed via a structured, automated profit-share model. |
| Guaranteed Returns & Revenue Share | Yields a fixed minimum guarantee of ₹1,75,000 per month OR a 10% revenue share on gross sales (Whichever is higher). Alternative model offers up to 12% p.a. baseline assurance on investment or 8% on overall sales configurations. |
| Expected Break-Even Timeframe | Fast operational stabilization achieved within 6 to 8 months from launch. |
| Contract / Lock-In Duration | 5 Years (60 Months), fully renewable upon review. |