Established
2020
Franchise Units
00
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 65,000
Total Investment Range
₹ 20,00,000
Home Based
No
Description
The Indian Food & Beverage (F&B) industry is experiencing a massive shift, fueled by the relentless rise of online food delivery apps and the endless demand for quick, authentic comfort food. Standing tall at the intersection of this revolution is Kathi Queen, an agile fast-food brand dedicated to mastering the art of the perfect Indian wrap. Operating under the visionary umbrella of Local Folk Foods & Beverages (LFFB), Kathi Queen was engineered to address a gaping void in the market: the need for hygienic, quick-service, and deeply authentic tandoori kathi rolls that can be ordered effortlessly and delivered blazing fast.
Positioned perfectly within the high-growth Quick Service Restaurant (QSR) and cloud kitchen segments, Kathi Queen caters to a massive demographic—ranging from corporate professionals seeking a swift lunch to late-night snackers looking for a hearty bite. What truly elevates Kathi Queen's market positioning is its versatile, dual-engine business model. The brand seamlessly adapts to both traditional, compact retail outlets (200–300 sq. ft.) and low-overhead, home-based cloud kitchen setups. By utilizing world-class Standard Operating Procedures (SOPs), centralized supply mechanisms, and advanced consumer data feedback, Kathi Queen bridges the gap between traditional street-side flavors and corporate quality standards, making it one of the most compelling and highly accessible culinary franchises in India today.
Background
Established Year: 2020
Industry Category: Food & Beverage (QSR, Rolls & Wraps, Cloud Kitchen)
Parent Company/Ownership: Local Folk Foods & Beverages (LFFB)
Founders & Leadership: Co-Founded and led by Ashish Aggarwal (Managing Director) and Vikas Negi.
Brand Journey & History: Launched right at the turn of the decade in 2020 out of Uttar Pradesh, Kathi Queen was built to survive and thrive in a digital-first food economy. Under the LFFB umbrella—a conglomerate known for managing multiple targeted culinary brands—Kathi Queen focused heavily on the "3R Strategy": Right strategies at the Right point with the Right people. Originating as a regional favorite in Delhi NCR and Noida, the brand quickly scaled by turning the traditional, messy kathi roll process into a clean, systemized assembly line.
Market Presence & Active Units: The brand currently operates a growing footprint across PAN India, with multiple active outlets and cloud setups across key commercial hubs. Its corporate headquarters remain rooted in Sector 62, Noida, driving nationwide expansion.
Support Training
Kathi Queen ensures that its franchise partners are never left to figure things out on their own. The brand delivers an extensive, end-to-end ecosystem of support that minimizes risk and accelerates growth:
Pre-Launch Support
Site Selection & Analytics: For retail models, the brand’s property experts assist in assessing high-footfall micro-markets, tech parks, and residential clusters to ensure optimal offline visibility.
Kitchen & Counter Setup: Provision of comprehensive layouts, commercial kitchen equipment sourcing guidelines, and optimized counter designs to ensure a seamless operational flow.
Operational & Menu Training
Comprehensive Staff Training: A 3-to-5 day training program covering ingredient handling, roll assembly, hygiene maintenance, and POS billing software usage.
SOP Implementation: Step-by-step training on how to achieve the exact signature tandoori flavor consistently, ensuring zero variation from the corporate standard.
Marketing & Digital Branding
Hyper-Local Launch Campaigns: Pre-vetted digital marketing playbooks, social media launch creatives, and localized banner designs to create buzz in your territory.
Aggregator Optimization: Complete assistance in onboarding your location onto Swiggy and Zomato, including menu optimization, pricing strategy, and promotional ad campaign management.
Academic & Ongoing Support
Supply Chain Management: Streamlined backend logistics ensuring a seamless, worry-free flow of core spices, sauces, and raw materials directly to your doorstep.
Regular Audits: Periodic operational performance check-ins, customer feedback review loops, and menu updates to keep the franchise consistently profitable.
Ideal Candidate
Kathi Queen welcomes both seasoned entrepreneurs and first-time business owners. The ideal franchise partner fits the following profile:
Entrepreneurial Spirit over Culinary Experience: You do not need a background in professional cooking. Instead, a strong drive to manage operations, lead a small team, and execute corporate strategies is highly valued.
Investment Capability: Financial readiness to commit to the initial setup costs, infrastructure building, and minimal working capital requirements without over-leveraging.
Customer-First Attitude: A deep understanding of service quality, food hygiene, and the commitment required to maintain local customer relationships.
Location Preferences: Access to either a household kitchen space (for the home-based cloud kitchen format) or a commercial unit measuring 200 to 300 sq. ft. in heavy-density zones such as tech parks, college campuses, major market high streets, or premium residential neighborhoods.
Financial Detail
The financial layout of the Kathi Queen franchise is structured to be transparent, predictable, and heavily weighted toward early profitability.
| Financial Component | Home-Based Cloud Kitchen Model | FOFO / Retail Outlet Model |
| Minimum Investment Required | ₹65,000 | ₹5,00,000 |
| Total Investment Range | ₹65,000 to ₹1,50,000 | ₹10,000,00 to ₹20,000,00 |
| Franchise Fee | Included in package | ₹5,00,000 to ₹10,000,00 |
| Infrastructure & Equipment | Uses existing home kitchen setup | ₹5,00,000 to ₹10,000,00 |
| Space Required | Standard home kitchen | 200 – 300 Sq. Ft. |
| Staffing Requirements | Self/Family operated | 3 to 5 Employees |
| Royalty Fees | Fixed 5% of gross revenue | 1% to 10% (Varies by tier) |
| Franchisee Revenue Share | Up to 95% | 90% to 99% |
| Expected Payback Period (ROI) | 3 to 6 Months | 6 to 12 Months |