Established
2015
Franchise Units
10
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 15,00,000
Home Based
No
Description
The Indian real estate market is undergoing a massive shift. What was once a fragmented, trust-deficient industry is rapidly formalizing, driven by tech-savvy buyers, transparent regulations, and a surging demand for premium residential and commercial spaces. Sitting right at the center of this transformation is Keys90.com.
Keys90.com isn't just another real estate portal—it operates as a multi-dimensional real estate advisory, technology aggregator, and property management platform. Built to bridge the gap between discerning property buyers, high-end developers, and independent investors, Keys90.com delivers an end-to-end ecosystem. Beyond traditional property listings, the brand offers structured realty education, bespoke portfolio management, luxury property tours, documentation verification, and home loan facilitation.
By taking up a Keys90.com franchise, you are not merely opening a property consultancy; you are establishing an organized, tech-enabled real estate hub in your territory. With strong digital lead generation engines, institutional developer ties, and a proven high-margin commission model, a Keys90.com franchise offers local entrepreneurs a low-risk, asset-light gateway into India's booming real estate market.
Background
| Parameter | Details |
| Brand Name | Keys90 (Keys90.com) |
| Parent/Operating Entity | Keys90 Real Estate Aggregator |
| Founder & CEO | Mr. Sushil Soni |
| Headquarters | Jaipur, Rajasthan (608, Horizon Tower, Jewel of India, JLN Marg) |
| Year Established | 2015 (10+ Years of Industry Presence) |
| Active Network Outlets | 10+ Corporate Branches & Regional Hubs (Jaipur, Gurugram, Ahmedabad, etc.) |
| Industry Category | Real Estate Aggregation, Luxury Property Advisory & Asset Management |
| RERA Status | RERA Registered Channel Partner Network |
Company History & Brand Journey
Keys90 was established by real estate visionary Mr. Sushil Soni with a core mandate: to streamline and professionalize the fragmented real estate consulting space in India. Starting its journey in Rajasthan with key strategic hubs across Jaipur (including Jagatpura, Malviya Nagar, Vaishali Nagar, and Ajmer Road), the company rapidly established a dominant position in high-end property aggregation.
Over the past decade, Keys90 expanded its operational footprint into primary investment markets like Gurugram and Ahmedabad. Beyond property transactions, the company built a multi-dimensional service suite encompassing Realty Education, Property Portfolio Management, Project Reviews, and Property Care Services. Today, Keys90 stands as a recognized luxury realty consultancy brand, expanding its franchise footprint across North, West, and Central India.
Support Training
Keys90.com delivers a comprehensive onboarding framework to ensure franchisees can scale quickly, regardless of prior real estate experience:
1. Pre-Launch & Site Setup Support
Location Selection & Office Design: Assistance in selecting a visible, accessible office location and standardizing the interior layout to match brand guidelines.
Developer Onboarding: Initial integration into Keys90’s network of tier-1 and tier-2 real estate developers, unlocking immediate inventory access.
2. Academic & Operational Training
Foundational Realty Training: Deep dive into property valuation, local zoning regulations, land documentation, and client negotiation tactics.
Product Knowledge: Training on primary project inventories, luxury villa formats, commercial assets, and REIT/investment products.
Software & CRM Orientation: Hands-on training for managing client lead pipelines, tracking property visits, and monitoring deal closures.
3. Marketing & Lead Generation Support
Digital Lead Generation: Performance marketing support through targeted Meta and Google Ad campaigns driving buyer leads directly to your office.
Collateral & Branding Kits: Ready-to-use digital brochures, project presentation decks, site-visit signage, and localized promotional templates.
4. Ongoing Operational & Legal Assistance
Legal & Due Diligence Desk: Centralized support for title verification, RERA compliance check-ups, and agreement drafting.
Loan Facilitation Desk: Direct tie-ups with national banks and NBFCs for quick home loan processing and referral fee clearance.
Ideal Candidate
The Keys90.com franchise model is built for driven professionals who want to lead a high-ticket sales organization in their city.
Business Background: Prior experience in real estate brokerage, financial services, wealth management, luxury goods, or corporate sales is advantageous, though not mandatory.
Entrepreneurial Drive: Strong networking skills, local market insight, and the leadership ability to build and manage a team of active property consultants.
Investment Capability: Adequate financial standing to cover the franchise fee, initial setup cost, and initial operational working capital.
Location Preference: Prime commercial offices or accessible office spaces in Tier 1, Tier 2, or high-growth Tier 3 cities across India.
Customer-Centric Mindset: A commitment to ethical business practices, client confidentiality, and long-term relationship building.
Financial Detail
The financial structure is designed to deliver rapid break-even timelines through high ticket-size sales commissions.
| Financial Parameter | Estimated Breakdown (INR) |
| Total Investment Required | ₹10 Lakhs – ₹25 Lakhs (varies by city tier & office size) |
| Minimum Capital Investment | ₹10 Lakhs |
| Franchise Fee | ₹3 Lakhs – ₹5 Lakhs + Applicable Taxes |
| Infrastructure & Setup Cost | ₹3 Lakhs – ₹7 Lakhs (Office interior, workstation setup, branding) |
| Initial Marketing Budget | ₹1.5 Lakhs – ₹3 Lakhs (Local brand launch, digital lead generation) |
| Working Capital Requirement | ₹2 Lakhs – ₹5 Lakhs (Staff salaries, utilities, operating reserve) |
| Royalty / Revenue Share | 10% – 20% on earned commission revenues (or flat monthly fee) |
| Expected Payback / ROI | 12 to 18 Months |
| Break-Even Period | 3 to 6 Months |